Campaign Optimisation by App/Site

Steps how to do it:

1. Press the three dots on the campaign you want to optimize.
2. Select Targeting Optimisation.
3. Change the filter to optimise by App/Site Name.
4. Choose a period.
5. Press Search.

By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.) 

Action column meanings:

• Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon 
• Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon 

For the advanced filter on the campaign optimisation page, see Advanced Filter in Campaign Optimisation.