# Campaign Optimisation by App/Site

### Steps how to do it:

1. Press the three dots on the campaign you want to optimize.
2. Select **Targeting Optimisation**.
3. Change the filter to optimise by **App/Site Name**.
4. Choose a period.
5. Press **Search**.

By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.)

**Action column meanings:**

- Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon
- Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon

[![Screenshot 2025-09-15 at 16.18.39.png](https://manual.eskimi.com/uploads/images/gallery/2025-09/scaled-1680-/SZ9X0oN7FtcrIRPO-screenshot-2025-09-15-at-16-18-39.png)](https://manual.eskimi.com/uploads/images/gallery/2025-09/SZ9X0oN7FtcrIRPO-screenshot-2025-09-15-at-16-18-39.png)

For the advanced filter on the campaign optimisation page, see [Advanced Filter in Campaign Optimisation](https://manual.eskimi.com/books/start-advertising/page/advanced-filter-in-campaign-optimisation).