Campaign Optimisation by App/Site

Steps how to do it: 

 

 Press the three dots on the campaign you want to optimize. 

 Select Targeting Optimisation . 

 Change the filter to optimise by App/Site Name . 

 Choose a period. 

 Press Search . 

 

 By following the mentioned steps you will see this table. There is an option to filter out by concrete app/site names on the right corner. The optimisation could be done by turning off app/sites that are not performing based on the secondary KPIs (viewability/ CTR and etc.)  

 Action column meanings: 

 

 Play (red) - The site/app is not bidding and user can start bidding on this site/app by clicking on the play icon  

 Pause (green) - The site/app is bidding and user can stop bidding on this site/app by clicking on the pause icon  

 

 

 For the advanced filter on the campaign optimisation page, see Advanced Filter in Campaign Optimisation .