New client: how to start advertising with Eskimi?

1. On-boarding 

 To create an advertiser profile on the Eskimi system, the information below is required: 

 

 Country 

 Official company (organization) name 

 Company address 

 Company registration code 

 Company VAT id 

 Company financial contact name 

 Company financial contact email 

 Finance phone number 

 Payment term (days) 

 

 *This information is used for issuing Insertions Orders (IO) and Invoices. 

 2. Payment method 

 

 Pre-payment - the DSP account can be funded via wire transfer or card payment (VISA and MasterCard). The availability of the pre-payment option depends on the country. 

 Post-payment  - this option is available after signing a contract and passing a credit check. The initial post-payment credit limit is $5,000. For larger amounts, 30% - 50% of the requested budget must be prepaid. 

 

 3. Access to the account 

 For each user who needs to access an account, we create a separate login. To create it, the following information is needed: 

 

 

 User's Name and Surname - these will be used as the username. 

 

 

 User's Email Address 

 

 

 The user will receive an invitation email and will be able to create their own password. They can then log in to the platform using their Name and Surname as the username and their new password. 

 4. Planning campaign 

 Eskimi DSP is a top-of-funnel platform with strong focus on awareness, traffic, and engagement objectives. It offers a wide range of creative formats and audience targeting options. With connections to major ad exchanges, Eskimi provides extensive traffic and reach opportunities. 

 Use these questions when planning your campaign. When planning your campaign, leverage the traffic discovery tool to check inventory availability using filters such as country, app/site name, creative types, and creative sizes. 

 If you have any questions or need guidance, our team is available to provide recommendations and assist for the most effective execution. 

 5. Launching campaign 

 Make sure that you have everything for the campaign launch: 

 

 Creative type 

 Campaign type 

 Campaign name 

 Campaign goal: awareness/ traffic/ engagement/ other 

 Primary campaign objective 

 Secondary campaign objective (if needed) 

 Impression capping (it is set by default 7 impressions 1 click per 24 hours) 

 Campaigns' date 

 Budget 

 Location and audiences 

 Brand safety (if needed) 

 Contextual targeting (if needed) 

 Platforms, telco & devices (if needed) 

 Packages 

 Landing page 

 Creatives 

 3rd Party tracers (if needed) 

 

 6. Support 

 

 Eskimi knowledge base - manual 

 Ad Operations team - Support button through DSP