# Sticky Ads # Everything You Need To Know About Sticky Ads Sticky ads are exactly what it says on the tin: A*ds that stick* to user’s screen even when users scroll the page in any direction. #### **Issue that they solve** In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page – looking for something that catches their interest. The rise in digital advertising has provided publishers with a plethora of ad formats that can help in combating these issues. Advertisers want conversions, and their ads are useless if there’s no one around to see them. For this reason, most advertisers would gladly pay a premium for impressions with a high viewability rate. There’s also the case of banner blindness which is a matter of concern for both publishers and advertisers. Here’s an expert roundup for publishers we did on reducing banner blindness. Optimizing for viewability—without jeopardizing user experience can be tricky, but sticky ads walk that fine line with ease. --- #### **Types of Sticky Ads** Normally, there are two types of sticky ads: Horizontal and Vertical. Here’s what they look like and where their location generally is: **Horizontal**: These ads are present at the top or the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. **Vertical**: Contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage. --- #### **What the Metrics Say About Their Performance** *They perform significantly* better than standard display ads, for several reasons. Now that ads are practically white noise to the online population (read: Banner Blindness), getting views and intentional clicks on ads, clicks that drive sales/conversions for advertisers and raise your traffic’s value on their graph – is a monumental task. In the face of users’ complete indifference, well-implemented sticky ads refuse to be scrolled past and forgotten; and they do all this without being overly intrusive. --- #### **Pros and Cons of Sticky Ads** Like other ad formats, sticky ads have both pros and cons attached to them. While they are majorly preferred by both publishers and advertisers, they come with their own set of disadvantages. We’ve covered major ones below: **Pros** - They increase ad viewability, thus resulting in a higher revenue. - They are less intrusive to website visitors. - They can be customized in many ways across different webpages. **Cons** - Some ad networks do not allow sticky ads, so your options can be limited. - Sticky ads can sometimes reduce the performance of other ad formats. - Sometimes, they can take up a lot of space on the webpage. - May ruin a website’s look if proper ad placement is not done. --- #### **How to Target Sticky Ads on Eskimi?** To successfully target sticky ad inventory you should select ad placement position. You should navigate accordingly: 1\. Start to set-up the campaign or edit already created campaign. 2\. Navigate to Optimisations, deals & packages section. 3\. Expand Ad Placement position. 4\. Choose the relevant placement under the dropdown. You can choose more than one placement depending on your business case. [![image.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image.png) **More information about monthly ad impressions, sites/apps you will find on traffic discovery:** [https://dsp.eskimi.com/admin?function=trafficDiscovery](https://dsp.eskimi.com/admin?function=trafficDiscovery) --- #### **Limitations** Sticky ads **won't be available on all DSP sites** **and apps**. Traffic for these placements will be limited. Therefore, always check traffic discovery. Traffic for these placements will be limited. # Header (Sticky Ads)
A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. **Header sticky ads** are present at the top of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. [![image-1614622564635.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1614622564635.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1614622564635.png) Header sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.
**Creative Size****Impressions**
320x5084,912,419
300x25015,330,892
728x9014,716,507
300x5011,764,899
320x1001,338,140
Additionally, almost **70% of all Header sticky ad** traffic comes from apps.
**Types****Impressions**
App90,242,763
Site39,314,299
While, when it comes to countries these are the **leading markets with the most traffic** for header sticky ad.
**Country****Impressions**
Indonesia37,644,822
South Africa13,594,676
Brazil10,513,735
United Arab Emirates6,005,646
Jamaica5,393,127
Thailand4,456,940
United States4,422,286
Malaysia3,764,192
Russian Federation3,491,415
Nigeria3,487,674
Georgia3,409,117
Canada2,923,852
Kenya2,452,110
Australia2,221,265
Armenia1,664,195
Ghana1,517,050
Romania1,401,335
Bangladesh1,376,131
Vietnam1,030,511
Sri Lanka953,642
**Global****129,557,062**
Without any optimization results for **Header sticky ads** might be:
**Country****Viewability****CTR**
Nigeria62.01%0.16%
Kazakhstan74.07%0.49%
Kenya59.02%0.26%
Indonesia83.05%2.27%
Bangladesh88.93%4.19%
**Total:****75.02%****1.83%**
Where the split between apps and sites was rather similar.
**Apps****Sites**
58.68%41.32%
# Footer (Sticky Ads) A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. **Footer sticky ads** are present at the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. [![image-1614189272889.png](https://manual.eskimi.com/uploads/images/gallery/2021-02/scaled-1680-/image-1614189272889.png)](https://manual.eskimi.com/uploads/images/gallery/2021-02/image-1614189272889.png) Footer sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.
**Creative Size****Impressions**
320x50595,236,964
300x250175,641,606
300x50113,459,929
320x100107,423,631
728x9067,648,701
300x10053,788,083
250x25024,159,372
336x28016,187,811
120x60014,937,884
320x48010,795,127
970x909,455,822
300x6009,376,698
468x605,289,943
728x403,436,014
200x2002,565,934
160x6002,551,965
Additionally, almost **84% of all Footer sticky ad** traffic comes from sites.
**Types****Impressions**
Site1,032,856,166
App190,469,961
While, when it comes to countries these are the **leading markets with the most traffic** for Footer sticky ad.
**Country****Impressions**
South Africa311,413,043
Indonesia149,453,649
Serbia144,079,956
Nigeria102,937,638
Latvia78,213,702
Bangladesh41,432,005
Kenya35,548,890
Japan19,843,346
Thailand18,588,615
Ghana18,200,852
Brazil17,927,013
South Korea16,374,853
Cambodia14,039,755
Israel12,866,074
India11,770,827
Turkey11,482,200
Spain11,340,955
Malaysia11,239,907
Australia10,963,189
Angola9,288,849
**Global**
**1,223,326,127**
With default optimisation **Footer ads** may deliver these kind of results:
**Country****Viewability****CTR**
Nigeria77.00%0.16%
Kazakhstan80.46%0.39%
Kenya83.06%0.13%
Indonesia78.84%0.23%
Bangladesh87.32%0.12%
**Total:****81.54%****0.21%**
Where the split between apps and sites was rather similar.
**Apps****Sites**
52.78%47.22%
# Sidebar (Sticky Ads) A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. **Sidebar sticky ads** contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage. [![image-1614622584393.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1614622584393.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1614622584393.png) Sidebar sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.
**Creative Size****Impressions**
320x50878,588,743
300x250447,936,818
300x50125,748,099
320x100109,986,378
120x60086,401,726
300x10082,902,714
728x9080,623,027
250x25070,157,859
160x60066,512,232
300x60049,660,600
336x28037,290,889
234x6030,786,546
200x20029,395,316
160x9016,450,358
240x40015,631,884
970x25013,287,764
Additionally, almost **99% of all Sidebar sticky ad** traffic comes from sites.
**Types****Impressions**
Site2,216,119,289
App941,154
While, when it comes to countries these are the **leading markets with the most traffic** for sidebar sticky ad.
**Country****Impressions**
India688,388,775
South Africa300,994,061
Nigeria286,324,743
Israel111,919,042
Kenya97,584,306
Ghana74,210,105
Russian Federation71,967,234
Japan58,555,597
Malaysia45,506,242
Bangladesh38,867,995
Georgia27,731,901
Indonesia21,601,741
Slovenia20,106,944
Tanzania18,299,467
Turkey18,008,583
Australia17,173,808
Cameroon16,517,667
Romania16,514,997
Zambia14,749,561
Poland14,745,105
**Global****2,217,060,443**
With default optimisation **Sidebar ads** may deliver these kind of results:
**Country****Viewability****CTR**
Nigeria60.41%0.14%
Kazakhstan77.75%0.42%
Kenya62.74%0.11%
Indonesia67.64%0.06%
Bangladesh58.40%0.12%
**Total:****64.68%****0.14%**
Sites were dominating when it came down to placement comparison.
**Apps****Sites**
8.86%91.14%
# Full Screen **Full-screen ads** that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. [![Untitled design-3.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/untitled-design-3.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/untitled-design-3.png) Why prefer Interstitial ads: - Larger sizes leave **larger impressions** on users - Higher impression rates mean **higher click-through rates** Full Screen ads mostly consists of these ad sizes. Indicating that creative size will be large. Therefore, there is more space to share your message.
**Creative Size****Impressions**
320x48037,449,043,850
480x3203,328,270,323
768x1024524,727,237
1024x768158,021,896
720x1280138,618,425
While when it comes to banner and video split for full screen ads, video takes the lead. Over **50% of all possible ad impressions** are video ads.
**Creative Type****Impressions**
Video22,016,059,674
Banner19,610,650,876
Additionally, over **90% of all Full Screen ad** traffic comes from apps.
**Types****Impressions**
App41,608,923,201
Site17,787,349
While, when it comes to countries these are the **leading markets with the most traffic** for Full Screen ad.
**Country****Impressions**
India9,241,284,965
Indonesia6,272,050,526
Philippines3,907,130,477
Japan3,253,082,857
South Korea2,458,822,998
Ukraine1,567,795,346
Bangladesh1,550,722,932
Vietnam1,500,487,479
Thailand1,329,995,310
Malaysia1,280,880,294
South Africa1,018,355,166
Nigeria981,184,264
Australia799,043,298
Kazakhstan671,379,040
United Arab Emirates483,921,886
Saudi Arabia393,945,262
Azerbaijan390,343,624
Belarus377,894,809
Ghana314,179,732
Nepal300,340,792
**Global****42,973,062,771**
**Country****Viewability****CTR**
Nigeria83.06%2.58%
Kazakhstan88.88%2.87%
Kenya73.44%2.88%
Indonesia85.81%3.67%
Bangladesh87.91%6.00%
**Total:****82.10%****3.41%**
Apps were dominating when it came down to placement performance.
**Apps****Sites**
99.58%0.42%