Sticky Ads Header, Footer, Sidebar, Full Screen ads Everything You Need To Know About Sticky Ads Sticky ads are exactly what it says on the tin: A ds that stick  to user’s screen even when users scroll the page in any direction. Issue that they solve In the times of bot traffic, ad fraud, and ad block, precious few ads make their way to real people who promptly scroll through the page – looking for something that catches their interest. The rise in digital advertising has provided publishers with a plethora of ad formats that can help in combating these issues. Advertisers want conversions, and their ads are useless if there’s no one around to see them. For this reason, most advertisers would gladly pay a premium for impressions with a high viewability rate. There’s also the case of banner blindness which is a matter of concern for both publishers and advertisers. Here’s an expert roundup for publishers we did on reducing banner blindness. Optimizing for viewability—without jeopardizing user experience can be tricky, but sticky ads walk that fine line with ease. Types of Sticky Ads Normally, there are two types of sticky ads: Horizontal and Vertical. Here’s what they look like and where their location generally is: Horizontal : These ads are present at the top or the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. Vertical : Contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage. What the Metrics Say About Their Performance They perform significantly  better than standard display ads, for several reasons. Now that ads are practically white noise to the online population (read: Banner Blindness), getting views and intentional clicks on ads, clicks that drive sales/conversions for advertisers and raise your traffic’s value on their graph – is a monumental task. In the face of users’ complete indifference, well-implemented sticky ads refuse to be scrolled past and forgotten; and they do all this without being overly intrusive. Pros and Cons of Sticky Ads  Like other ad formats, sticky ads have both pros and cons attached to them. While they are majorly preferred by both publishers and advertisers, they come with their own set of disadvantages. We’ve covered major ones below: Pros  They increase ad viewability, thus resulting in a higher revenue. They are less intrusive to website visitors. They can be customized in many ways across different webpages. Cons Some ad networks do not allow sticky ads, so your options can be limited. Sticky ads can sometimes reduce the performance of other ad formats. Sometimes, they can take up a lot of space on the webpage. May ruin a website’s look if proper ad placement is not done. How to Target Sticky Ads on Eskimi? To successfully target sticky ad inventory you should select ad placement position. You should navigate accordingly: 1. Start to set-up the campaign or edit already created campaign. 2. Navigate to Optimisations, deals & packages section. 3. Expand Ad Placement position.  4. Choose the relevant placement under the dropdown. You can choose more than one placement depending on your business case.  More information about monthly ad impressions, sites/apps you will find on traffic discovery: https://dsp.eskimi.com/admin?function=trafficDiscovery Limitations Sticky ads won't be available on all DSP sites and apps . Traffic for these placements will be limited. Therefore, always check traffic discovery.  Traffic for these placements will be limited.  Header (Sticky Ads) A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Header sticky ads  are present at the top of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. Header sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   Creative Size Impressio ns 320x50 84,912,419 300x250 15,330,892 728x90 14,716,507 300x50 11,764,899 320x100 1,338,140 Additionally, almost  70% of all Header sticky ad  traffic comes from apps.  Types Impressions App 90,242,763 Site 39,314,299 While, when it comes to countries these are the  leading markets with the most traffic  for header sticky ad. Country Impressions Indonesia 37,644,822 South Africa 13,594,676 Brazil 10,513,735 United Arab Emirates 6,005,646 Jamaica 5,393,127 Thailand 4,456,940 United States 4,422,286 Malaysia 3,764,192 Russian Federation 3,491,415 Nigeria 3,487,674 Georgia 3,409,117 Canada 2,923,852 Kenya 2,452,110 Australia 2,221,265 Armenia 1,664,195 Ghana 1,517,050 Romania 1,401,335 Bangladesh 1,376,131 Vietnam 1,030,511 Sri Lanka 953,642 Global 129,557,062 Without any optimization results for Header sticky ads might be: Country Viewability CTR Nigeria 62.01% 0.16% Kazakhstan 74.07% 0.49% Kenya 59.02% 0.26% Indonesia 83.05% 2.27% Bangladesh 88.93% 4.19% Total: 75.02% 1.83% Where the split between apps and sites was rather similar.  Apps Sites 58.68% 41.32% Footer (Sticky Ads) A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Footer sticky ads are present at the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. Footer sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   Creative Size Impressions 320x50 595,236,964 300x250 175,641,606 300x50 113,459,929 320x100 107,423,631 728x90 67,648,701 300x100 53,788,083 250x250 24,159,372 336x280 16,187,811 120x600 14,937,884 320x480 10,795,127 970x90 9,455,822 300x600 9,376,698 468x60 5,289,943 728x40 3,436,014 200x200 2,565,934 160x600 2,551,965 Additionally, almost 84% of all Footer sticky ad  traffic comes from sites.  Types Impressions Site 1,032,856,166 App 190,469,961 While, when it comes to countries these are the  leading markets with the most traffic for Footer sticky ad. Country Impressions South Africa 311,413,043 Indonesia 149,453,649 Serbia 144,079,956 Nigeria 102,937,638 Latvia 78,213,702 Bangladesh 41,432,005 Kenya 35,548,890 Japan 19,843,346 Thailand 18,588,615 Ghana 18,200,852 Brazil 17,927,013 South Korea 16,374,853 Cambodia 14,039,755 Israel 12,866,074 India 11,770,827 Turkey 11,482,200 Spain 11,340,955 Malaysia 11,239,907 Australia 10,963,189 Angola 9,288,849 Global 1,223,326,127 With default optimisation Footer ads may deliver these kind of results:  Country Viewability CTR Nigeria 77.00% 0.16% Kazakhstan 80.46% 0.39% Kenya 83.06% 0.13% Indonesia 78.84% 0.23% Bangladesh 87.32% 0.12% Total: 81.54% 0.21% Where the split between apps and sites was rather similar.  Apps Sites 52.78% 47.22% Sidebar (Sticky Ads) A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. Sidebar sticky ads contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage. Sidebar sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   Creative Size Impressions 320x50 878,588,743 300x250 447,936,818 300x50 125,748,099 320x100 109,986,378 120x600 86,401,726 300x100 82,902,714 728x90 80,623,027 250x250 70,157,859 160x600 66,512,232 300x600 49,660,600 336x280 37,290,889 234x60 30,786,546 200x200 29,395,316 160x90 16,450,358 240x400 15,631,884 970x250 13,287,764 Additionally, almost 99% of all Sidebar sticky ad  traffic comes from sites.  Types Impressions Site 2,216,119,289 App 941,154 While, when it comes to countries these are the  leading markets with the most traffic for sidebar sticky ad. Country Impressions India 688,388,775 South Africa 300,994,061 Nigeria 286,324,743 Israel 111,919,042 Kenya 97,584,306 Ghana 74,210,105 Russian Federation 71,967,234 Japan 58,555,597 Malaysia 45,506,242 Bangladesh 38,867,995 Georgia 27,731,901 Indonesia 21,601,741 Slovenia 20,106,944 Tanzania 18,299,467 Turkey 18,008,583 Australia 17,173,808 Cameroon 16,517,667 Romania 16,514,997 Zambia 14,749,561 Poland 14,745,105 Global 2,217,060,443 With default optimisation Sidebar ads may deliver these kind of results:  Country Viewability CTR Nigeria 60.41% 0.14% Kazakhstan 77.75% 0.42% Kenya 62.74% 0.11% Indonesia 67.64% 0.06% Bangladesh 58.40% 0.12% Total: 64.68% 0.14% Sites were dominating when it came down to placement comparison. Apps Sites 8.86% 91.14% Full Screen Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. Why prefer Interstitial ads: Larger sizes leave  larger impressions  on users Higher impression rates mean  higher click-through rates Full Screen ads mostly consists of these ad sizes. Indicating that creative size will be large. Therefore, there is more space to share your message.  Creative Size Impressions 320x480 37,449,043,850 480x320 3,328,270,323 768x1024 524,727,237 1024x768 158,021,896 720x1280 138,618,425 While when it comes to banner and video split for full screen ads, video takes the lead. Over 50% of all possible ad impressions are video ads.  Creative Type Impressions Video 22,016,059,674 Banner 19,610,650,876 Additionally, over 90% of all Full Screen ad  traffic comes from apps.  Types Impressions App 41,608,923,201 Site 17,787,349 While, when it comes to countries these are the  leading markets with the most traffic for Full Screen  ad. Country Impressions India 9,241,284,965 Indonesia 6,272,050,526 Philippines 3,907,130,477 Japan 3,253,082,857 South Korea 2,458,822,998 Ukraine 1,567,795,346 Bangladesh 1,550,722,932 Vietnam 1,500,487,479 Thailand 1,329,995,310 Malaysia 1,280,880,294 South Africa 1,018,355,166 Nigeria 981,184,264 Australia 799,043,298 Kazakhstan 671,379,040 United Arab Emirates 483,921,886 Saudi Arabia 393,945,262 Azerbaijan 390,343,624 Belarus 377,894,809 Ghana 314,179,732 Nepal 300,340,792 Global 42,973,062,771 Country Viewability CTR Nigeria 83.06% 2.58% Kazakhstan 88.88% 2.87% Kenya 73.44% 2.88% Indonesia 85.81% 3.67% Bangladesh 87.91% 6.00% Total: 82.10% 3.41% Apps were dominating when it came down to placement performance.  Apps Sites 99.58% 0.42%