Footer (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. 

 Footer sticky ads are present at the bottom of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. 

 

 Footer sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   

 Creative Size 

 Impressions 

 320x50 

 595,236,964 

 300x250 

 175,641,606 

 300x50 

 113,459,929 

 320x100 

 107,423,631 

 728x90 

 67,648,701 

 300x100 

 53,788,083 

 250x250 

 24,159,372 

 336x280 

 16,187,811 

 120x600 

 14,937,884 

 320x480 

 10,795,127 

 970x90 

 9,455,822 

 300x600 

 9,376,698 

 468x60 

 5,289,943 

 728x40 

 3,436,014 

 200x200 

 2,565,934 

 160x600 

 2,551,965 

 Additionally, almost 84% of all Footer sticky ad  traffic comes from sites.  

 Types 

 Impressions 

 Site 

 1,032,856,166 

 App 

 

 190,469,961 

 

 While, when it comes to countries these are the  leading markets with the most traffic for Footer sticky ad. 

 Country 

 Impressions 

 South Africa 

 311,413,043 

 Indonesia 

 149,453,649 

 Serbia 

 144,079,956 

 Nigeria 

 102,937,638 

 Latvia 

 78,213,702 

 Bangladesh 

 41,432,005 

 Kenya 

 35,548,890 

 Japan 

 19,843,346 

 Thailand 

 18,588,615 

 Ghana 

 18,200,852 

 Brazil 

 17,927,013 

 South Korea 

 16,374,853 

 Cambodia 

 14,039,755 

 Israel 

 12,866,074 

 India 

 11,770,827 

 Turkey 

 11,482,200 

 Spain 

 11,340,955 

 Malaysia 

 11,239,907 

 Australia 

 10,963,189 

 Angola 

 9,288,849 

 Global 

 

 1,223,326,127 

 

 With default optimisation Footer ads may deliver these kind of results:  

 Country 

 Viewability 

 CTR 

 Nigeria 

 77.00% 

 0.16% 

 Kazakhstan 

 80.46% 

 0.39% 

 Kenya 

 83.06% 

 0.13% 

 Indonesia 

 78.84% 

 0.23% 

 Bangladesh 

 87.32% 

 0.12% 

 Total: 

 81.54% 

 0.21% 

 Where the split between apps and sites was rather similar.  

 Apps 

 Sites 

 52.78% 

 47.22%