# Full Screen **Full-screen ads** that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. [![Untitled design-3.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/untitled-design-3.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/untitled-design-3.png) Why prefer Interstitial ads: - Larger sizes leave **larger impressions** on users - Higher impression rates mean **higher click-through rates** Full Screen ads mostly consists of these ad sizes. Indicating that creative size will be large. Therefore, there is more space to share your message.
**Creative Size****Impressions**
320x48037,449,043,850
480x3203,328,270,323
768x1024524,727,237
1024x768158,021,896
720x1280138,618,425
While when it comes to banner and video split for full screen ads, video takes the lead. Over **50% of all possible ad impressions** are video ads.
**Creative Type****Impressions**
Video22,016,059,674
Banner19,610,650,876
Additionally, over **90% of all Full Screen ad** traffic comes from apps.
**Types****Impressions**
App41,608,923,201
Site17,787,349
While, when it comes to countries these are the **leading markets with the most traffic** for Full Screen ad.
**Country****Impressions**
India9,241,284,965
Indonesia6,272,050,526
Philippines3,907,130,477
Japan3,253,082,857
South Korea2,458,822,998
Ukraine1,567,795,346
Bangladesh1,550,722,932
Vietnam1,500,487,479
Thailand1,329,995,310
Malaysia1,280,880,294
South Africa1,018,355,166
Nigeria981,184,264
Australia799,043,298
Kazakhstan671,379,040
United Arab Emirates483,921,886
Saudi Arabia393,945,262
Azerbaijan390,343,624
Belarus377,894,809
Ghana314,179,732
Nepal300,340,792
**Global****42,973,062,771**
**Country****Viewability****CTR**
Nigeria83.06%2.58%
Kazakhstan88.88%2.87%
Kenya73.44%2.88%
Indonesia85.81%3.67%
Bangladesh87.91%6.00%
**Total:****82.10%****3.41%**
Apps were dominating when it came down to placement performance.
**Apps****Sites**
99.58%0.42%