Full Screen

Full-screen ads that cover the interface of their host app or site. These ads appear between content, so they place at natural transition points or breaks, such as in between activities or game levels. Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. 

 

 Why prefer Interstitial ads: 

 Larger sizes leave  larger impressions  on users 

 Higher impression rates mean  higher click-through rates 

 Full Screen ads mostly consists of these ad sizes. Indicating that creative size will be large. Therefore, there is more space to share your message.  

 Creative Size 

 Impressions 

 320x480 

 37,449,043,850 

 480x320 

 3,328,270,323 

 768x1024 

 524,727,237 

 1024x768 

 158,021,896 

 720x1280 

 138,618,425 

 While when it comes to banner and video split for full screen ads, video takes the lead. Over 50% of all possible ad impressions are video ads.  

 Creative Type 

 Impressions 

 Video 

 22,016,059,674 

 Banner 

 19,610,650,876 

 Additionally, over 90% of all Full Screen ad  traffic comes from apps.  

 Types 

 Impressions 

 App 

 41,608,923,201 

 Site 

 17,787,349 

 While, when it comes to countries these are the  leading markets with the most traffic for Full Screen  ad. 

 Country 

 Impressions 

 India 

 9,241,284,965 

 Indonesia 

 6,272,050,526 

 Philippines 

 3,907,130,477 

 Japan 

 3,253,082,857 

 South Korea 

 2,458,822,998 

 Ukraine 

 1,567,795,346 

 Bangladesh 

 1,550,722,932 

 Vietnam 

 1,500,487,479 

 Thailand 

 1,329,995,310 

 Malaysia 

 1,280,880,294 

 South Africa 

 1,018,355,166 

 Nigeria 

 981,184,264 

 Australia 

 799,043,298 

 Kazakhstan 

 671,379,040 

 United Arab Emirates 

 483,921,886 

 Saudi Arabia 

 393,945,262 

 Azerbaijan 

 390,343,624 

 Belarus 

 377,894,809 

 Ghana 

 314,179,732 

 Nepal 

 300,340,792 

 Global 

 42,973,062,771 

 Country 

 Viewability 

 CTR 

 Nigeria 

 83.06% 

 2.58% 

 Kazakhstan 

 88.88% 

 2.87% 

 Kenya 

 73.44% 

 2.88% 

 Indonesia 

 85.81% 

 3.67% 

 Bangladesh 

 87.91% 

 6.00% 

 Total: 

 82.10% 

 3.41% 

 Apps were dominating when it came down to placement performance.  

 Apps 

 Sites 

 99.58% 

 0.42%