Header (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. 

 Header sticky ads  are present at the top of the webpage. They generally spread from one end to the other end of the screen in a landscape manner. 

 

 Header sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   

 

 

 

 Creative Size 

 Impressio ns 

 320x50 

 84,912,419 

 300x250 

 15,330,892 

 728x90 

 14,716,507 

 300x50 

 11,764,899 

 320x100 

 1,338,140 

 

 

 

 Additionally, almost  70% of all Header sticky ad  traffic comes from apps.  

 

 

 

 Types 

 Impressions 

 App 

 90,242,763 

 Site 

 39,314,299 

 

 

 

 While, when it comes to countries these are the  leading markets with the most traffic  for header sticky ad. 

 

 

 Country 

 Impressions 

 Indonesia 

 37,644,822 

 South Africa 

 13,594,676 

 Brazil 

 10,513,735 

 United Arab Emirates 

 6,005,646 

 Jamaica 

 5,393,127 

 Thailand 

 4,456,940 

 United States 

 4,422,286 

 Malaysia 

 3,764,192 

 Russian Federation 

 3,491,415 

 Nigeria 

 3,487,674 

 Georgia 

 3,409,117 

 Canada 

 2,923,852 

 Kenya 

 2,452,110 

 Australia 

 2,221,265 

 Armenia 

 1,664,195 

 Ghana 

 1,517,050 

 Romania 

 1,401,335 

 Bangladesh 

 1,376,131 

 Vietnam 

 1,030,511 

 Sri Lanka 

 953,642 

 Global 

 129,557,062 

 

 

 Without any optimization results for Header sticky ads might be: 

 Country 

 Viewability 

 CTR 

 Nigeria 

 62.01% 

 0.16% 

 Kazakhstan 

 74.07% 

 0.49% 

 Kenya 

 59.02% 

 0.26% 

 Indonesia 

 83.05% 

 2.27% 

 Bangladesh 

 88.93% 

 4.19% 

 Total: 

 75.02% 

 1.83% 

 Where the split between apps and sites was rather similar.  

 Apps 

 Sites 

 58.68% 

 41.32%