Sidebar (Sticky Ads)

A sticky ad is an ad unit which stays visible on the page while the user scrolls through the content of your page. Sticky ads are a non-intrusive format that can be very effective to increase CTR and your Active View metrics. 

 Sidebar sticky ads contrary to the landscape size of horizontal sticky ads, vertical ones are portrait-sized and exist on the sides of the webpage. 

 

 Sidebar sticky ads mostly consists of these ad sizes. Indicating that creative size will be rather small. Therefore, it is essential to fit the information to the banner so it would be well visible.   

 Creative Size 

 Impressions 

 320x50 

 878,588,743 

 300x250 

 447,936,818 

 300x50 

 125,748,099 

 320x100 

 109,986,378 

 120x600 

 86,401,726 

 300x100 

 82,902,714 

 728x90 

 80,623,027 

 250x250 

 70,157,859 

 160x600 

 66,512,232 

 300x600 

 49,660,600 

 336x280 

 37,290,889 

 234x60 

 30,786,546 

 200x200 

 29,395,316 

 160x90 

 16,450,358 

 240x400 

 15,631,884 

 970x250 

 13,287,764 

 Additionally, almost 99% of all Sidebar sticky ad  traffic comes from sites.  

 Types 

 Impressions 

 Site 

 2,216,119,289 

 App 

 941,154 

 While, when it comes to countries these are the  leading markets with the most traffic for sidebar sticky ad. 

 Country 

 Impressions 

 India 

 688,388,775 

 South Africa 

 300,994,061 

 Nigeria 

 286,324,743 

 Israel 

 111,919,042 

 Kenya 

 97,584,306 

 Ghana 

 74,210,105 

 Russian Federation 

 71,967,234 

 Japan 

 58,555,597 

 Malaysia 

 45,506,242 

 Bangladesh 

 38,867,995 

 Georgia 

 27,731,901 

 Indonesia 

 21,601,741 

 Slovenia 

 20,106,944 

 Tanzania 

 18,299,467 

 Turkey 

 18,008,583 

 Australia 

 17,173,808 

 Cameroon 

 16,517,667 

 Romania 

 16,514,997 

 Zambia 

 14,749,561 

 Poland 

 14,745,105 

 Global 

 2,217,060,443 

 With default optimisation Sidebar ads may deliver these kind of results:  

 Country 

 Viewability 

 CTR 

 Nigeria 

 60.41% 

 0.14% 

 Kazakhstan 

 77.75% 

 0.42% 

 Kenya 

 62.74% 

 0.11% 

 Indonesia 

 67.64% 

 0.06% 

 Bangladesh 

 58.40% 

 0.12% 

 Total: 

 64.68% 

 0.14% 

 Sites were dominating when it came down to placement comparison. 

 Apps 

 Sites 

 8.86% 

 91.14%