Ad Exchanges / Suppliers
Admix
Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.
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Top Apps |
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Karate King Fighting Games: Super Kung Fu Fight |
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MR RACER : Car Racing Game 2020 |
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Rodeo Stampede: Sky Zoo Safari |
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Rodeo Stampede: Sky Zoo Safari |
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Mr Bean - Special Delivery |
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World of Tennis: Roaring ’20s — online sports game |
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Trucks Off Road |
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Monster Truck Destruction™ |
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Final kick 2020 Best Online football penalty game |
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Mini Golf Stars: Retro Golf Game |
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Mad Skills BMX 2 |
However, an in-depth app list can be found on traffic discovery. Additionally, it is possible for Admix to integrate some relevant local app, but contacts and demand should be shared accordingly.
Admix has over 400+ unique apps. They serve over 4B+ ad impressions.
Monthly Ad inventory by TOP country:
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Turkey |
163,000,000 |
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Indonesia |
130,000,000 |
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Pakistan |
123,000,000 |
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Egypt |
117,000,000 |
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Russian Federation |
106,000,000 |
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Viet Nam |
72,000,000 |
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Bangladesh |
55,000,000 |
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Saudi Arabia |
37,000,000 |
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Kazakhstan |
31,000,000 |
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Jordan |
24,000,000 |
While for other countries traffic volumes can be visible on traffic discovery. Keep in mind that traffic volumes can fluctuate depending on the country and period.
Creative formats:
Admix allows standard IAB creative formats. Exhange supports - HTML, Creative tags (DCM, Adform and others), gif, jpg formats.
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Creative formats |
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300x250 |
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320x50 |
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728x90 |
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160x600 |
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300x600 |
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970x250 |
Why to run in-game?
Formats are new, interesting and non-intrusive, creating genuine interest in the audience.
Brand association In Play, is received more positively than traditional in-app ads.
Reach people at moments of relaxed enjoyment through this unique virtual environment.
The gaming audience is diverse; including all ages, genders and marital statuses.
Examples of in-game ads:
Policies
Admix does not allow alcohol, betting, tobacco advertising. If you need more information about Admix solution, contact the exchange directly.
Loopme
What is Loopme?
Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic.
LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Few core benefits of Loopme exchange are - DMP, rewarded video and Unity.
To get more information about Loopme supply visit traffic discovery.
Loopme DMP
Loopme DMP processes data from over 4 Billion devices worldwide. This allows them to dive depper into brand audiencs and provide meaningful insights. From the shops your customers visit to their favourite app.
| Segment examples |
| Adults 18-34 |
| Female |
| Male |
| Adults 25-34 |
| Parents |
| Fathers |
| Mothers |
| Travelers |
| Adults 25-49 |
| Adults 18-24 |
| Adults 35-44 |
| Adults 45-54 |
| Adults 55-64 |
| Adults 65+ |
| Male 18+ |
| Female 18+ |
| Adults 25-40 |
| Movie Enthusiasts |
| Business & Finance |
| Users with NFC |
| Male 18-54 |
| Female 25-54 |
| Adults 21+ |
| Female 18-34 |
| Female 18-44 |
| Adults 30-54 |
| Female 25-54 |
| Adults 25-54 |
| Male 18-34 |
| Male 18-49 |
| Female 18-49 |
| Fitness |
| Fashion Enthusiasts |
| Health Enthusiasts |
| Music Enthusiasts |
| Tech Enthusiasts |
| Football fans West Ham United |
| UAE travelers |
| Education |
| Health & Fitness |
| Lifestyle |
| Music |
| Social Networking |
| Sports Enthusiasts |
| Weather |
| News |
| Photo & Video |
| Communications |
| Shopping |
| Food & Drink |
| Automotive |
| Careers |
| Family & Parenting |
| Hobbies & Interests |
| Home & Garden |
| Pets |
| Style & Fashion |
| Technology & Computing |
| Entertainment |
| Utilities |
| Sensitive |
| Gambling |
| Measurable by Factual |
| Family |
| Music |
| Action |
| Card |
| Casino |
| Dice |
| Puzzle |
| Racing |
| Role Playing Game |
| Sports |
| Strategy |
| Trivia |
| Word |
| Board |
| Simulation |
| Female 25-34 |
| Male 25-34 |
| Female 35-44 |
More information about country specific segments will be found here: https://bit.ly/2PuVZqA
Loopme DMP is reached through PMPs. So the request should be sent to Loopme exchange.
Unity Reselling
One of key focus areas of Loopme exchange is Unity apps that they are integrated with. Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.
Key information about Unity:
- 22.2B+ global ad opportunities
- 164M+ average daily users viewing Unity ads globally
- 2.2B+ monthly active users
- Unity apps can be segmented into different categories and requested as a PMP.
- Unity supports both display and video advertising
- Unity as both in-game and in-app advertising
- Unity delivered over 70% of completion rate when it comes to 15 sec video.
When it comes to apps Loopme can provide traffic for these Unity apps: https://bit.ly/3sncfsn
While when it comes to pricing Unity can be bought through Loopme for these kind of country rates: https://bit.ly/3fev2ST
Rewarded Video Through Loopme
A rewarded video is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial and in game apps.
The user still has the power of choice so they can opt-out to not watch the video. Videos are always with sound. Rewarded video is usually skippable.
Loopme offers great opportunities to serve ads as rewarded video. Here is some relevant information that every advertiser should consider.
Ad Opportunities
Loopme exchange has limited amount of rewarded video traffic in some markets. Therefore, it is necessary to first check with the exchange if they have enough traffic for the planned scale.
| Continent/Country |
Rewarded video (monthly)
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| Africa | 503 046 000 |
| GH | 1 230 000 |
| NG | 3 426 000 |
| SN | 1 320 000 |
| TZ | 43 470 000 |
| ZA | 453 600 000 |
| Asia | 2 412 495 000 |
| BD | 335 160 000 |
| ID | 1 154 721 000 |
| IN | 500 457 000 |
| MM | 48 990 000 |
| VN | 373 167 000 |
| CIS | 1 073 583 000 |
| BY | 2 610 000 |
| GE | 1 080 000 |
| KZ | 121 257 000 |
| RU | 76 278 000 |
| UA | 872 358 000 |
| Europe | 100 605 000 |
| RO | 95 685 000 |
| RS | 4 920 000 |
| LATEM | 965 208 000 |
| AR | 730 764 000 |
| PE | 234 444 000 |
| MENA | 1 405 755 000 |
| AE | 393 687 000 |
| EG | 179 280 000 |
| SA | 832 788 000 |
| Grand Total | 6 460 692 000 |
Monthly ad impressions for top 100 geo: http://bit.ly/38UYoSm
Possible Results
Loopme exchange PMP is a great way to run Rewarded video ads as the PMP can deliver high completion rate which is the core of rewarded video solution. These are the results for 15 sec. video:
| Country | CTR | VTR | VCR |
| ZA (South Africa) | 8.85% | 94.67% | 89.60% |
| MM (Myanmar) | 17.37% | 96.34% | 89.90% |
| KZ (Kazakhstan) | 1.32% | 96.62% | 93.88% |
| BD (Bangladesh) | 2.49% | 97.19% | 94.90% |
| ID (Indonesia) | 14.74% | 96.72% | 92.97% |
Keep in mind, that advertisers aren't limited to only get a PMP from Loopme. Eskimi provides over 50+ exchanges for whom the PMP request can be sent. However, Loopme delivered the best results when it comes to price and effectives.
Additionally, when it comes to publishers, through Loopme ads will be served on these apps: http://bit.ly/30FPweY
SpotX
SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.
SpotX consists of 35% of Desktop, 65% of Mobile inventory. While when it comes to sites and apps the split is 90% vs. 10% where sites are taking the lead.
SpotX is a great way to do programmatic advertising through video as the exchange has great outcome driven opportunities. Based on their internal data SpotX can deliver over 80% video completion rate while cost per completion may seek 0.03$.
SpotX supports in-stream and out-stream video formats. Additionally, SpotX inventory consists of VPAID and VAST traffic which give the opportunity for advertisers to serve ads on both video players.
SpotX additionally has CTV traffic which may enable advertisers to reach users who are watching content on connected TV.
Publisher List
SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa_U_Ue_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing
| Publisher |
| USeeTV OTT |
| 47Samurai |
| 4W MarketPlace |
| 9GAG |
| ABS-CBN |
| Adbility Media |
| AdinPlay |
| Adversport (Footmercato) |
| Adyoulike |
| Al Jazeera |
| Amagi |
| American Media Inc |
| AmericaTV |
| Arkadium |
| Astro Media Solutions |
| Au Feminin |
| Bandsintown Amplified, LLC |
| Bloomberg |
| Brainly |
| BX [M]Media (Mannenmedia) |
| BX IPB |
| BX IPM Group |
| BX Talpa Network |
| BX TMG - Mediahuis NL |
| CafeMedia/AdThrive |
| Cafrino |
| CaptivePlay |
| CBS |
| Chegg |
| Ciaopeople |
| CNN |
| Complex |
| Crazy Games |
| Curiosity Media, Inc. |
| Dailymotion |
| DAZN EMEA |
| Dexerto |
| Digital Media Rights |
| Digitalbox Ltd NEW |
| DIGITEKA UK |
| Discovery |
| DistroScale |
| Dugout Limited APAC |
| E.W. Scripps |
| ELECTRONIC ARTS |
| Ellation, Inc |
| Engine Media |
| ESI Media |
| Eurosport |
| Exent Technologies Ltd. |
Inventory Split By Country
| Country | Desktop | Mobile | CTV Avails | Site % | App % |
| India | 462 699 987 | 7 162 372 434 | 834 045 032 | 5 % | 95 % |
| Indonesia | 1 557 375 362 | 9 822 612 646 | 356 720 035 | 53 % | 47 % |
| Turkey | 233 055 422 | 871 145 775 | 205 613 364 | 18 % | 82 % |
| Ecuador | 114 664 611 | 262 309 620 | 42 850 519 | 29 % | 71 % |
| South Africa | 68 722 393 | 197 426 369 | 6 278 071 | 24 % | 76 % |
| Saudi Arabia | 118 597 208 | 468 936 508 | 6 013 422 | 34 % | 66 % |
| Ukraine | 66 425 950 | 99 635 757 | 3 319 461 | 33 % | 67 % |
| Kenya | 8 767 077 | 26 755 033 | 1 452 475 | 26 % | 74 % |
| Croatia (Hrvatska) | 28 061 170 | 34 320 357 | 1 045 751 | 39 % | 61 % |
| Nigeria | 12 286 416 | 85 556 879 | 753 667 | 16 % | 84 % |
| Kazakhstan | 23 416 252 | 15 723 228 | 747 346 | 46 % | 54 % |
| Lithuania | 33 705 048 | 22 970 931 | 744 108 | 51 % | 49 % |
| Bangladesh | 14 659 266 | 84 711 874 | 566 841 | 19 % | 81 % |
| Azerbaijan | 9 999 672 | 18 884 284 | 536 661 | 57 % | 43 % |
| Belarus | 22 761 395 | 24 152 399 | 459 794 | 43 % | 57 % |
| Ghana | 4 049 276 | 18 405 740 | 447 112 | 24 % | 76 % |
| Armenia | 4 287 414 | 9 431 578 | 291 812 | 24 % | 76 % |
| Georgia | 11 266 275 | 13 159 006 | 213 331 | 35 % | 65 % |
| Ethiopia | 1 525 231 | 1 909 275 | 171 343 | 26 % | 74 % |
| Senegal | 2 194 377 | 11 838 338 | 156 833 | 44 % | 56 % |
| Uzbekistan | 3 785 191 | 11 038 069 | 152 290 | 24 % | 76 % |
| Zimbabwe | 3 919 567 | 5 571 808 | 103 910 | 39 % | 61 % |
| Uganda | 2 322 690 | 4 572 137 | 88 438 | 28 % | 72 % |
| Sri Lanka | 11 424 749 | 16 472 948 | 85 587 | 34 % | 66 % |
| Cameroon | 3 087 422 | 18 102 280 | 81 416 | 49 % | 51 % |
| Mozambique | 918 596 | 4 793 664 | 68 528 | 35 % | 65 % |
| Cote D'Ivoire (Ivory Coast) | 2 344 484 | 12 201 793 | 63 658 | 36 % | 64 % |
| Kyrgyzstan | 2 627 038 | 3 583 259 | 41 864 | 36 % | 64 % |
| Democratic Republic of the Congo | 838 791 | 5 244 122 | 10 432 | 52 % | 48 % |
Also, if you need information by publisher per market here is the document: https://docs.google.com/spreadsheets/d/1-gHc_D6ZQ-8ZZpCNK1-dR1mQtjDa_TCBJAkvaNV8VSQ/edit?usp=sharing
While additionally check the sales decks that SpotX shared: https://drive.google.com/drive/folders/1ewnhAGX-qKFIA1RsiR2m2XH7dVgGNBRw?usp=sharing
Viewability (High VV) - A measure of how many ads are “in-view” over a certain amount of time when they play, measured about by the amount of pixels of the player are being displayed. 70% Viewability for 2 seconds is the standard.
Completed View Rate % - The percentage of impressions in which the ad is viewed in its entirety. Also known as Completion Rate, CVR, and VCR.
Over-the-top (OTT) refers to broadcast-quality video content provided via a high-speed Internet connection rather than through a cable or satellite provider. This content can be accessed through any internet-enabled devices, such as a laptop, tablet, phone, or connected television.
Connected television (CTV) is a term used to describe the devices that allow a user to stream IP-based content through their TV. This includes Smart TVs, Set-Top Box devices, and Gaming consoles
OLV stands for online video so Desktop & Mobile inventory that can be either instream, outstream or interstitial
CPM - the cost that one will pay when an ad is shown per one thousand impressions
CPCV - Cost per completed View
Advertising Policies
SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc.
Working Model
Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal. Contacts will be found under general contact list in the manual. SpotX is a direct exchange that Eskimi DSP has integrated.
Value Proposition
Video outcomes. Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability.
KPIs. SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS.
CTV. SpotX will help advertisers to open more CTV opportunities.
Decks
Traffic Junky
Introduction:
Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.
Can & cannot
Can:
* Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)
* Report on results
* Optimise campaigns
Cannot:
** Run Javascript creatives
** No Javascript 3rd party tags - for impression tracking possible to use 1x1 pixel tracker type
** No viewability measurement
** No 3rd party javascript-based measurement solutions
** No rich media (templated or otherwise)
Getting Started:
Traffic Junky exchange is disabled to all users by default. Traffic Junky has to be enabled only for users that are willing to run adult content.
If Traffic Junky is enabled to users that are not willing to run adult content, such users would see adult sites in traffic discovery, at a minimum. If all exchanges are selected, ads might run on adult exchanges.
Video creatives can be launched as VAST - without showing adchoice logo. The video placement will always be pre-roll.
Contacts:
Skype: https://join.skype.com/Ly0HKVD6XkX2
Or ask Roberta, Vova