# Ad Exchanges / Suppliers # Admix Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive**.**
**Top Apps**
Karate King Fighting Games: Super Kung Fu Fight
MR RACER : Car Racing Game 2020
Rodeo Stampede: Sky Zoo Safari
Rodeo Stampede: Sky Zoo Safari
Mr Bean - Special Delivery
World of Tennis: Roaring ’20s — online sports game
Trucks Off Road
Monster Truck Destruction™
Final kick 2020 Best Online football penalty game
Mini Golf Stars: Retro Golf Game
Mad Skills BMX 2
However, an in-depth app list can be found on traffic discovery. Additionally, it is possible for Admix to integrate some relevant local app, but contacts and demand should be shared accordingly. Admix has over 400+ unique apps. They serve over 4B+ ad impressions. --- #### **Monthly Ad inventory by TOP country:**
Turkey 163,000,000
Indonesia 130,000,000
Pakistan 123,000,000
Egypt 117,000,000
Russian Federation 106,000,000
Viet Nam 72,000,000
Bangladesh 55,000,000
Saudi Arabia 37,000,000
Kazakhstan 31,000,000
Jordan 24,000,000
While for other countries traffic volumes can be visible on traffic discovery. Keep in mind that traffic volumes can fluctuate depending on the country and period. --- #### **Creative formats:** Admix allows standard IAB creative formats. Exhange supports - HTML, Creative tags (DCM, Adform and others), gif, jpg formats.
**Creative formats**
300x250
320x50
728x90
160x600
300x600
970x250
--- #### **Why to run in-game?** Formats are new, interesting and non-intrusive, creating genuine interest in the audience. Brand association In Play, is received more positively than traditional in-app ads. Reach people at moments of relaxed enjoyment through this unique virtual environment. The gaming audience is diverse; including all ages, genders and marital statuses. --- #### **Examples of in-game ads:** [![image-1616661163023.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616661163023.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616661163023.png) [![image-1616661177149.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616661177149.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616661177149.png) --- #### **Policies** Admix does not allow alcohol, betting, tobacco advertising. If you need more information about Admix solution, contact the exchange directly. # Loopme #### **What is Loopme?** Loopme is one of our exchanges that was integrated. It is an **app** **exchange** which provides both **display** and **video** traffic. LoopMe was founded in 2012 with the mission to **create better consumer experiences through innovation, powered by data,** in order to bring people and brands together. Few core benefits of Loopme exchange are - **DMP, rewarded video and Unity.** To get more information about Loopme supply visit **traffic discovery**. --- #### **Loopme DMP** Loopme DMP processes data from over 4 Billion devices worldwide. This allows them to dive depper into brand audiencs and provide meaningful insights. From the shops your customers visit to their favourite app.
**Segment examples**
Adults 18-34
Female
Male
Adults 25-34
Parents
Fathers
Mothers
Travelers
Adults 25-49
Adults 18-24
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Male 18+
Female 18+
Adults 25-40
Movie Enthusiasts
Business & Finance
Users with NFC
Male 18-54
Female 25-54
Adults 21+
Female 18-34
Female 18-44
Adults 30-54
Female 25-54
Adults 25-54
Male 18-34
Male 18-49
Female 18-49
Fitness
Fashion Enthusiasts
Health Enthusiasts
Music Enthusiasts
Tech Enthusiasts
Football fans West Ham United
UAE travelers
Education
Health & Fitness
Lifestyle
Music
Social Networking
Sports Enthusiasts
Weather
News
Photo & Video
Communications
Shopping
Food & Drink
Automotive
Careers
Family & Parenting
Hobbies & Interests
Home & Garden
Pets
Style & Fashion
Technology & Computing
Entertainment
Utilities
Sensitive
Gambling
Measurable by Factual
Family
Music
Action
Card
Casino
Dice
Puzzle
Racing
Role Playing Game
Sports
Strategy
Trivia
Word
Board
Simulation
Female 25-34
Male 25-34
Female 35-44
More information about country specific segments will be found **here**: [https://bit.ly/2PuVZqA](https://bit.ly/2PuVZqA) Loopme DMP is reached through PMPs. So the request should be sent to Loopme exchange. --- #### **Unity Reselling** One of key focus areas of Loopme exchange is Unity apps that they are integrated with. Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over **2.2 billion Unity users across 295,000+ apps globally**. **Key information** about Unity: \- 22.2B+ global ad opportunities \- 164M+ average daily users viewing Unity ads globally \- 2.2B+ monthly active users \- Unity apps can be segmented into different categories and requested as a PMP. [![image-1616658978869.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616658978869.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616658978869.png) \- Unity supports both display and video advertising \- Unity as both in-game and in-app advertising \- Unity delivered over 70% of completion rate when it comes to 15 sec video. When it comes to apps Loopme can provide traffic for these **Unity apps**: [https://bit.ly/3sncfsn](https://bit.ly/3sncfsn) While when it comes to pricing Unity can be bought through Loopme for these kind of country rates: [https://bit.ly/3fev2ST](https://bit.ly/3fev2ST) --- #### **Rewarded Video Through Loopme** **A rewarded video** is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as **interstitial and in game apps**. The user still has the power of choice so they can **opt-out to not watch the video**. Videos are **always with sound**. Rewarded video **is usually skippable. ** Loopme offers great opportunities to serve ads as rewarded video. Here is some relevant information that every advertiser should consider. --- ##### **Ad Opportunities** Loopme exchange has limited amount of rewarded video traffic in some markets. Therefore, it is necessary to first check with the exchange if they have enough traffic for the planned scale.
**Continent/Country**
**Rewarded video (monthly)**
**Africa****503 046 000**
GH1 230 000
NG3 426 000
SN1 320 000
TZ43 470 000
ZA453 600 000
**Asia****2 412 495 000**
BD335 160 000
ID1 154 721 000
IN500 457 000
MM48 990 000
VN373 167 000
**CIS****1 073 583 000**
BY2 610 000
GE1 080 000
KZ121 257 000
RU76 278 000
UA872 358 000
**Europe****100 605 000**
RO95 685 000
RS4 920 000
**LATEM****965 208 000**
AR730 764 000
PE234 444 000
**MENA****1 405 755 000**
AE393 687 000
EG179 280 000
SA832 788 000
**Grand Total****6 460 692 000**
Monthly ad impressions for **top 100 geo**: [http://bit.ly/38UYoSm](http://bit.ly/38UYoSm) --- ##### **Possible Results** Loopme exchange PMP is a great way to run Rewarded video ads as the PMP can deliver **high completion rate** which is the core of rewarded video solution. These are the results for **15 sec. video**:
**Country****CTR****VTR****VCR**
ZA (South Africa)8.85%94.67%89.60%
MM (Myanmar)17.37%96.34%89.90%
KZ (Kazakhstan)1.32%96.62%93.88%
BD (Bangladesh)2.49%97.19%94.90%
ID (Indonesia)14.74%96.72%92.97%
Keep in mind, that advertisers aren't limited to only get a PMP from Loopme. Eskimi provides over 50+ exchanges for whom the PMP request can be sent. However, Loopme delivered the best results when it comes to price and effectives. Additionally, when it comes to publishers, through Loopme ads will be served on these apps:[ ](http://bit.ly/30FPweY)[http://bit.ly/30FPweY](http://bit.ly/30FPweY) # SpotX SpotX is a **global video ad serving platform**. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is **100% video exchange.** SpotX consists of **35% of Desktop**, **65% of Mobile** inventory. While when it comes to sites and apps the split is **90% vs. 10%** where sites are taking the lead. SpotX is a great way to do programmatic advertising through video as the exchange has great **outcome driven opportunities**. Based on their internal data SpotX can deliver over **80% video completion rate** while cost per completion may seek **0.03$.** SpotX supports **in-stream** and **out-stream** video formats. Additionally, SpotX inventory consists of **VPAID** and **VAST** traffic which give the opportunity for advertisers to serve ads on both video players. SpotX additionally has **CTV traffic** which may enable advertisers to reach users who are watching content on connected TV. --- #### **Publisher List** SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa\_U\_Ue\_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing
**Publisher**
USeeTV OTT
47Samurai
4W MarketPlace
9GAG
ABS-CBN
Adbility Media
AdinPlay
Adversport (Footmercato)
Adyoulike
Al Jazeera
Amagi
American Media Inc
AmericaTV
Arkadium
Astro Media Solutions
Au Feminin
Bandsintown Amplified, LLC
Bloomberg
Brainly
BX \[M\]Media (Mannenmedia)
BX IPB
BX IPM Group
BX Talpa Network
BX TMG - Mediahuis NL
CafeMedia/AdThrive
Cafrino
CaptivePlay
CBS
Chegg
Ciaopeople
CNN
Complex
Crazy Games
Curiosity Media, Inc.
Dailymotion
DAZN EMEA
Dexerto
Digital Media Rights
Digitalbox Ltd NEW
DIGITEKA UK
Discovery
DistroScale
Dugout Limited APAC
E.W. Scripps
ELECTRONIC ARTS
Ellation, Inc
Engine Media
ESI Media
Eurosport
Exent Technologies Ltd.
--- #### **Inventory Split By Country**
**Country****Desktop****Mobile****CTV Avails****Site %****App %**
India462 699 9877 162 372 434834 045 0325 %95 %
Indonesia1 557 375 3629 822 612 646356 720 03553 %47 %
Turkey233 055 422871 145 775205 613 36418 %82 %
Ecuador114 664 611262 309 62042 850 51929 %71 %
South Africa68 722 393197 426 3696 278 07124 %76 %
Saudi Arabia118 597 208468 936 5086 013 42234 %66 %
Ukraine66 425 95099 635 7573 319 46133 %67 %
Kenya8 767 07726 755 0331 452 47526 %74 %
Croatia (Hrvatska)28 061 17034 320 3571 045 75139 %61 %
Nigeria12 286 41685 556 879753 66716 %84 %
Kazakhstan23 416 25215 723 228747 34646 %54 %
Lithuania33 705 04822 970 931744 10851 %49 %
Bangladesh14 659 26684 711 874566 84119 %81 %
Azerbaijan9 999 67218 884 284536 66157 %43 %
Belarus22 761 39524 152 399459 79443 %57 %
Ghana4 049 27618 405 740447 11224 %76 %
Armenia4 287 4149 431 578291 81224 %76 %
Georgia11 266 27513 159 006213 33135 %65 %
Ethiopia1 525 2311 909 275171 34326 %74 %
Senegal2 194 37711 838 338156 83344 %56 %
Uzbekistan3 785 19111 038 069152 29024 %76 %
Zimbabwe3 919 5675 571 808103 91039 %61 %
Uganda2 322 6904 572 13788 43828 %72 %
Sri Lanka11 424 74916 472 94885 58734 %66 %
Cameroon3 087 42218 102 28081 41649 %51 %
Mozambique918 5964 793 66468 52835 %65 %
Cote D'Ivoire (Ivory Coast)2 344 48412 201 79363 65836 %64 %
Kyrgyzstan2 627 0383 583 25941 86436 %64 %
Democratic Republic of the Congo838 7915 244 12210 43252 %48 %
Also, if you need information by publisher per market here is the document: [https://docs.google.com/spreadsheets/d/1-gHc\_D6ZQ-8ZZpCNK1-dR1mQtjDa\_TCBJAkvaNV8VSQ/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1-gHc_D6ZQ-8ZZpCNK1-dR1mQtjDa_TCBJAkvaNV8VSQ/edit?usp=sharing) While additionally check the sales decks that SpotX shared: [https://drive.google.com/drive/folders/1ewnhAGX-qKFIA1RsiR2m2XH7dVgGNBRw?usp=sharing](https://drive.google.com/drive/folders/1ewnhAGX-qKFIA1RsiR2m2XH7dVgGNBRw?usp=sharing) **Viewability (High VV)** - A measure of how many ads are “in-view” over a certain amount of time when they play, measured about by the amount of pixels of the player are being displayed. 70% Viewability for 2 seconds is the standard. **Completed View Rate %** - The percentage of impressions in which the ad is viewed in its entirety. Also known as Completion Rate, CVR, and VCR. **Over-the-top (OTT)** refers to broadcast-quality video content provided via a high-speed Internet connection rather than through a cable or satellite provider. This content can be accessed through any internet-enabled devices, such as a laptop, tablet, phone, or connected television. **Connected television (CTV)** is a term used to describe the devices that allow a user to stream IP-based content through their TV. This includes Smart TVs, Set-Top Box devices, and Gaming consoles **OLV** stands for online video so Desktop & Mobile inventory that can be either instream, outstream or interstitial **CPM -** the cost that one will pay when an ad is shown per one thousand impressions **CPCV -** Cost per completed View --- #### **Advertising Policies** SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc. --- #### **Working Model** Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal. Contacts will be found under general contact list in the manual. SpotX is a direct exchange that Eskimi DSP has integrated. --- #### **Value Proposition** **Video outcomes.** Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability. **KPIs.** SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS. **CTV.** SpotX will help advertisers to open more CTV opportunities. --- #### **Decks** Shared by Spotx: https://drive.google.com/drive/folders/1ewnhAGX-qKFIA1RsiR2m2XH7dVgGNBRw?usp=sharing # Viber **Viber** - Free and secure calls and messages to anyone, anywhere. Eskimi DSP allows serving ads on Viber **programmatically**. We would like to share the main guidelines for advertising on Viber. --- #### **Targeting Opportunities**
**Targeting Possibilities (Viber)**
**Targeting Possibilities (Eskimi DSP)**
Gender Interest Targeting
Age Geofence Targeting
GEO (City / Region) App Remarketing Targeting
Connection type (2G, 3G, 4G, WiFi) Operator Targeting
Mobile operator Device Targeting
Device OS SEC Targeting
OS language Location Targeting
Browser / Browser Language Demographic Targeting
Manufacturer (mobile apps only) Optimization Possibilities
Viber not only allows various targeting possibilities through programmatic buying **(PMPs, PDs are set-up for different audience groups),** while Eskimi DSP additionally enables their **DMP** that can be used when serving ads on Viber. --- #### **Creative Opportunities**
**Mobile Ads Format** **Resolution** **Size** **For Native**
**Main image** **Title** **Summary** **CTA button**
Main Chat (Native) 320x50 up to 1Mb square image (208x208 - 1000x1000) 17 characters 40 characters 10 characters
Calls Tab (Native)
Chat extention (Native)
More Screen
Post-call and Timeout (Native) 300x250 300x250 30 characters 90 characters 30 characters
Post-call and Timeout (Banner)
Explore Screen (Banner)
**Post Call Video Specs (Mobile)**
File type A hosted video file
Size limitations Up to 30 MB
Video size 300x350
**Desktop Banners**
Title Up to 36 characters
Summary Up to 55 characters
Main image 300x250 PNG/JPG
Image + Text 300x250 PNG/JPG (Image area 300x180)
or image 300x180 + text 300x250
**Desktop Video**
Type Vast Tag or MP4
File Size & Length 50MB and minduration: 5 sec maxduration: 15 sec
Sound Hover over mouse
Autoplay N/A
Generally speaking, Viber allows all IAB standard creatives - banner, native, video.
![](https://manual.eskimi.com/uploads/images/gallery/2024-05/Ef4i9TYZw2LKhf4A-embedded-image-kzzwnjjz.jpeg)
Viber Screenshots.pdf
20 Nov 2020, 12:40 PM
---
#### **Policy Guidelines**
**Categories**
Alcohol Not allowed
Tobacco Not allowed
Betting Possible through PD/PG. However, ads should be approved by Viber first
---
#### **Average Monthly Impressions and CPMs by country\***
**Country**
**Daily Ad Impressions**
**OpenRTB CPM**
**PMP & PG CPM**
**Is Traffic Opened?**
Armenia 864.0K 1.40$ 1.40$ Yes
Bangladesh 124.8K 2.50$ 1$ Yes
Belarus 2.0M 2.90$ 2.90$ Yes
Georgia 375.0K 1.40$ 1.60$ Yes
Ghana 5K - - Yes
Greece 9.8Mln 2.80$ 2.80$ Yes
Indonesia 300K - - Yes
Kazakhstan 83K - - Yes
Kenya 18K - - Yes
Myanmar 6.5Mln 1.40$ 1.60$ Yes
Nigeria 33K - - Yes
Pakistan 210.0K 0.80$ 1.00$ Yes
Senegal 2K - - Yes
Serbia 12.0Mln 4.00$ 4.00$ Yes
South Africa 20K - - Yes
Sri Lanka 510.0K 0.80$ 0.80$ Yes
Tanzania 2K - - Yes
Uganda 4K - - Yes
Ukraine 55.0Mln 2.10$ 2.50$ Yes
Vietnam 6.5Mln 1.40$ 1.60$ Yes
Zambia 800 - - Yes
\*Rates were shared by Viber. Traffic can be opened globally, but Viber doesn’t have a rate card for some countries. --- #### **Things to keep in mind:**
- Prices are already with Eskimi markup/margin. - The rates may differ with additional targeting or other limitations. - Rates were proposed by Viber so they may not fully reflect the results that we would get through open RTB buying. - Prices can be pre-discussed before the campaign. As the current pricing includes all the creative formats.
**Media Kit:** [https://bit.ly/2ITUHCW](https://bit.ly/2ITUHCW "https://bit.ly/2ITUHCW") **The primary point of contact** - Sztejnberg, Matthieu, [matthieu.sztejnberg@rakuten.com](mailto:matthieu.sztejnberg@rakuten.com "mailto:matthieu.sztejnberg@rakuten.com") # Traffic Stars TrafficStars Adult Exchange **Introduction:** TrafficStars is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB. **Can & cannot** Can: \* Run banner ads - standard, templated rich media, non-standard rich media. \* Report on results \* Optimise campaigns Cannot: \* Capture User IDs. this is an exchange-specific limitation \*\* Therefore, we cannot store impression, click audiences, track post-view conversions **Getting Started:** TrafficStars exchange is disabled to all users by default. TrafficStars has to be enabled **only for users that are willing to run adult content**. Important to note that some premium sites can be opened only with pre-approval - need to share creatives preview and advertiser domain with our account manager for pre-approval. If TrafficStars is enabled to users that are not willing to run adult content, such users would see adult sites in traffic discovery, at a minimum. If all exchanges are selected for campaigns, you might run ads on adult exchanges unintentionally. If we want to get premium xhamster publisher, we need to fill the line in this sheet to get our client approved - [https://docs.google.com/spreadsheets/d/1V1Wg5aqSPQzTvaDS3EyhUYSWa6CybBMPOBNMR2WZ5rg/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1V1Wg5aqSPQzTvaDS3EyhUYSWa6CybBMPOBNMR2WZ5rg/edit?usp=sharing) Main **banner sizes**: **300x250, 300x100**, 315x300, 728x90, 900x250. Additionally, 315x300 accepts 300x250 banner format and 900x250 accepts 300x250 banner format. **Contacts:** Skype: [https://join.skype.com/BHCSbJHyzN4K](https://join.skype.com/BHCSbJHyzN4K) Or ask Roberta, Vova.
# Traffic Junky **Introduction:** Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB. **Can & cannot** Can: \* Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed) \* Report on results \* Optimise campaigns **Cannot:** \*\* Run Javascript creatives \*\* No Javascript 3rd party tags - for impression tracking possible to use 1x1 pixel tracker type \*\* No viewability measurement \*\* No 3rd party javascript-based measurement solutions \*\* No rich media (templated or otherwise) **Getting Started:** Traffic Junky exchange is disabled to all users by default. Traffic Junky has to be enabled **only for users that are willing to run adult content**. If Traffic Junky is enabled to users that are not willing to run adult content, such users would see adult sites in traffic discovery, at a minimum. If all exchanges are selected, ads might run on adult exchanges. Main **banner sizes**: **300x250, 300x100**, 315x300, 900x250. Additionally, 315x300 accepts 300x250 banner format and 900x250 accepts 300x250 banner format. **Video** creatives can be launched as VAST - without showing adchoice logo. The video placement will always be pre-roll. **Contacts:** Skype: [https://join.skype.com/Ly0HKVD6XkX2](https://join.skype.com/Ly0HKVD6XkX2) Or ask Roberta, Vova