Supported Ad Exchanges (Suppliers)
- Ad Exchanges / Suppliers
- Supported Ad Exchanges List
- Supported Ad Exchanges: Display, Video, Native creatives distribution (update needed)
- Supported Ad Exchanges: Device Type Distribution (update needed)
- Supported Ad Exchanges : Value Proposition (update needed)
Ad Exchanges / Suppliers
Admix
Admix is in-gaming advertising exchange. They place display ads in game environment. Making them non-intrusive.
|
Top Apps |
|
Karate King Fighting Games: Super Kung Fu Fight |
|
MR RACER : Car Racing Game 2020 |
|
Rodeo Stampede: Sky Zoo Safari |
|
Rodeo Stampede: Sky Zoo Safari |
|
Mr Bean - Special Delivery |
|
World of Tennis: Roaring ’20s — online sports game |
|
Trucks Off Road |
|
Monster Truck Destruction™ |
|
Final kick 2020 Best Online football penalty game |
|
Mini Golf Stars: Retro Golf Game |
|
Mad Skills BMX 2 |
However, an in-depth app list can be found on traffic discovery. Additionally, it is possible for Admix to integrate some relevant local app, but contacts and demand should be shared accordingly.
Admix has over 400+ unique apps. They serve over 4B+ ad impressions.
Monthly Ad inventory by TOP country:
|
Turkey |
163,000,000 |
|
Indonesia |
130,000,000 |
|
Pakistan |
123,000,000 |
|
Egypt |
117,000,000 |
|
Russian Federation |
106,000,000 |
|
Viet Nam |
72,000,000 |
|
Bangladesh |
55,000,000 |
|
Saudi Arabia |
37,000,000 |
|
Kazakhstan |
31,000,000 |
|
Jordan |
24,000,000 |
While for other countries traffic volumes can be visible on traffic discovery. Keep in mind that traffic volumes can fluctuate depending on the country and period.
Creative formats:
Admix allows standard IAB creative formats. Exhange supports - HTML, Creative tags (DCM, Adform and others), gif, jpg formats.
|
Creative formats |
|
300x250 |
|
320x50 |
|
728x90 |
|
160x600 |
|
300x600 |
|
970x250 |
Why to run in-game?
Formats are new, interesting and non-intrusive, creating genuine interest in the audience.
Brand association In Play, is received more positively than traditional in-app ads.
Reach people at moments of relaxed enjoyment through this unique virtual environment.
The gaming audience is diverse; including all ages, genders and marital statuses.
Examples of in-game ads:
Policies
Admix does not allow alcohol, betting, tobacco advertising. If you need more information about Admix solution, contact the exchange directly.
Loopme
What is Loopme?
Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic.
LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Few core benefits of Loopme exchange are - DMP, rewarded video and Unity.
To get more information about Loopme supply visit traffic discovery.
Loopme DMP
Loopme DMP processes data from over 4 Billion devices worldwide. This allows them to dive depper into brand audiencs and provide meaningful insights. From the shops your customers visit to their favourite app.
| Segment examples |
| Adults 18-34 |
| Female |
| Male |
| Adults 25-34 |
| Parents |
| Fathers |
| Mothers |
| Travelers |
| Adults 25-49 |
| Adults 18-24 |
| Adults 35-44 |
| Adults 45-54 |
| Adults 55-64 |
| Adults 65+ |
| Male 18+ |
| Female 18+ |
| Adults 25-40 |
| Movie Enthusiasts |
| Business & Finance |
| Users with NFC |
| Male 18-54 |
| Female 25-54 |
| Adults 21+ |
| Female 18-34 |
| Female 18-44 |
| Adults 30-54 |
| Female 25-54 |
| Adults 25-54 |
| Male 18-34 |
| Male 18-49 |
| Female 18-49 |
| Fitness |
| Fashion Enthusiasts |
| Health Enthusiasts |
| Music Enthusiasts |
| Tech Enthusiasts |
| Football fans West Ham United |
| UAE travelers |
| Education |
| Health & Fitness |
| Lifestyle |
| Music |
| Social Networking |
| Sports Enthusiasts |
| Weather |
| News |
| Photo & Video |
| Communications |
| Shopping |
| Food & Drink |
| Automotive |
| Careers |
| Family & Parenting |
| Hobbies & Interests |
| Home & Garden |
| Pets |
| Style & Fashion |
| Technology & Computing |
| Entertainment |
| Utilities |
| Sensitive |
| Gambling |
| Measurable by Factual |
| Family |
| Music |
| Action |
| Card |
| Casino |
| Dice |
| Puzzle |
| Racing |
| Role Playing Game |
| Sports |
| Strategy |
| Trivia |
| Word |
| Board |
| Simulation |
| Female 25-34 |
| Male 25-34 |
| Female 35-44 |
More information about country specific segments will be found here: https://bit.ly/2PuVZqA
Loopme DMP is reached through PMPs. So the request should be sent to Loopme exchange.
Unity Reselling
One of key focus areas of Loopme exchange is Unity apps that they are integrated with. Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.
Key information about Unity:
- 22.2B+ global ad opportunities
- 164M+ average daily users viewing Unity ads globally
- 2.2B+ monthly active users
- Unity apps can be segmented into different categories and requested as a PMP.
- Unity supports both display and video advertising
- Unity as both in-game and in-app advertising
- Unity delivered over 70% of completion rate when it comes to 15 sec video.
When it comes to apps Loopme can provide traffic for these Unity apps: https://bit.ly/3sncfsn
While when it comes to pricing Unity can be bought through Loopme for these kind of country rates: https://bit.ly/3fev2ST
Rewarded Video Through Loopme
A rewarded video is an option to watch a video in order to receive a reward from the publisher (i.e. wifi access, additional lives in a game, etc.). The majority of the time rewarded videos appear as interstitial and in game apps.
The user still has the power of choice so they can opt-out to not watch the video. Videos are always with sound. Rewarded video is usually skippable.
Loopme offers great opportunities to serve ads as rewarded video. Here is some relevant information that every advertiser should consider.
Ad Opportunities
Loopme exchange has limited amount of rewarded video traffic in some markets. Therefore, it is necessary to first check with the exchange if they have enough traffic for the planned scale.
| Continent/Country |
Rewarded video (monthly)
|
| Africa | 503 046 000 |
| GH | 1 230 000 |
| NG | 3 426 000 |
| SN | 1 320 000 |
| TZ | 43 470 000 |
| ZA | 453 600 000 |
| Asia | 2 412 495 000 |
| BD | 335 160 000 |
| ID | 1 154 721 000 |
| IN | 500 457 000 |
| MM | 48 990 000 |
| VN | 373 167 000 |
| CIS | 1 073 583 000 |
| BY | 2 610 000 |
| GE | 1 080 000 |
| KZ | 121 257 000 |
| RU | 76 278 000 |
| UA | 872 358 000 |
| Europe | 100 605 000 |
| RO | 95 685 000 |
| RS | 4 920 000 |
| LATEM | 965 208 000 |
| AR | 730 764 000 |
| PE | 234 444 000 |
| MENA | 1 405 755 000 |
| AE | 393 687 000 |
| EG | 179 280 000 |
| SA | 832 788 000 |
| Grand Total | 6 460 692 000 |
Monthly ad impressions for top 100 geo: http://bit.ly/38UYoSm
Possible Results
Loopme exchange PMP is a great way to run Rewarded video ads as the PMP can deliver high completion rate which is the core of rewarded video solution. These are the results for 15 sec. video:
| Country | CTR | VTR | VCR |
| ZA (South Africa) | 8.85% | 94.67% | 89.60% |
| MM (Myanmar) | 17.37% | 96.34% | 89.90% |
| KZ (Kazakhstan) | 1.32% | 96.62% | 93.88% |
| BD (Bangladesh) | 2.49% | 97.19% | 94.90% |
| ID (Indonesia) | 14.74% | 96.72% | 92.97% |
Keep in mind, that advertisers aren't limited to only get a PMP from Loopme. Eskimi provides over 50+ exchanges for whom the PMP request can be sent. However, Loopme delivered the best results when it comes to price and effectives.
Additionally, when it comes to publishers, through Loopme ads will be served on these apps: http://bit.ly/30FPweY
SpotX
SpotX is a global video ad serving platform. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is 100% video exchange.
SpotX consists of 35% of Desktop, 65% of Mobile inventory. While when it comes to sites and apps the split is 90% vs. 10% where sites are taking the lead.
SpotX is a great way to do programmatic advertising through video as the exchange has great outcome driven opportunities. Based on their internal data SpotX can deliver over 80% video completion rate while cost per completion may seek 0.03$.
SpotX supports in-stream and out-stream video formats. Additionally, SpotX inventory consists of VPAID and VAST traffic which give the opportunity for advertisers to serve ads on both video players.
SpotX additionally has CTV traffic which may enable advertisers to reach users who are watching content on connected TV.
Publisher List
SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa_U_Ue_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing
| Publisher |
| USeeTV OTT |
| 47Samurai |
| 4W MarketPlace |
| 9GAG |
| ABS-CBN |
| Adbility Media |
| AdinPlay |
| Adversport (Footmercato) |
| Adyoulike |
| Al Jazeera |
| Amagi |
| American Media Inc |
| AmericaTV |
| Arkadium |
| Astro Media Solutions |
| Au Feminin |
| Bandsintown Amplified, LLC |
| Bloomberg |
| Brainly |
| BX [M]Media (Mannenmedia) |
| BX IPB |
| BX IPM Group |
| BX Talpa Network |
| BX TMG - Mediahuis NL |
| CafeMedia/AdThrive |
| Cafrino |
| CaptivePlay |
| CBS |
| Chegg |
| Ciaopeople |
| CNN |
| Complex |
| Crazy Games |
| Curiosity Media, Inc. |
| Dailymotion |
| DAZN EMEA |
| Dexerto |
| Digital Media Rights |
| Digitalbox Ltd NEW |
| DIGITEKA UK |
| Discovery |
| DistroScale |
| Dugout Limited APAC |
| E.W. Scripps |
| ELECTRONIC ARTS |
| Ellation, Inc |
| Engine Media |
| ESI Media |
| Eurosport |
| Exent Technologies Ltd. |
Inventory Split By Country
| Country | Desktop | Mobile | CTV Avails | Site % | App % |
| India | 462 699 987 | 7 162 372 434 | 834 045 032 | 5 % | 95 % |
| Indonesia | 1 557 375 362 | 9 822 612 646 | 356 720 035 | 53 % | 47 % |
| Turkey | 233 055 422 | 871 145 775 | 205 613 364 | 18 % | 82 % |
| Ecuador | 114 664 611 | 262 309 620 | 42 850 519 | 29 % | 71 % |
| South Africa | 68 722 393 | 197 426 369 | 6 278 071 | 24 % | 76 % |
| Saudi Arabia | 118 597 208 | 468 936 508 | 6 013 422 | 34 % | 66 % |
| Ukraine | 66 425 950 | 99 635 757 | 3 319 461 | 33 % | 67 % |
| Kenya | 8 767 077 | 26 755 033 | 1 452 475 | 26 % | 74 % |
| Croatia (Hrvatska) | 28 061 170 | 34 320 357 | 1 045 751 | 39 % | 61 % |
| Nigeria | 12 286 416 | 85 556 879 | 753 667 | 16 % | 84 % |
| Kazakhstan | 23 416 252 | 15 723 228 | 747 346 | 46 % | 54 % |
| Lithuania | 33 705 048 | 22 970 931 | 744 108 | 51 % | 49 % |
| Bangladesh | 14 659 266 | 84 711 874 | 566 841 | 19 % | 81 % |
| Azerbaijan | 9 999 672 | 18 884 284 | 536 661 | 57 % | 43 % |
| Belarus | 22 761 395 | 24 152 399 | 459 794 | 43 % | 57 % |
| Ghana | 4 049 276 | 18 405 740 | 447 112 | 24 % | 76 % |
| Armenia | 4 287 414 | 9 431 578 | 291 812 | 24 % | 76 % |
| Georgia | 11 266 275 | 13 159 006 | 213 331 | 35 % | 65 % |
| Ethiopia | 1 525 231 | 1 909 275 | 171 343 | 26 % | 74 % |
| Senegal | 2 194 377 | 11 838 338 | 156 833 | 44 % | 56 % |
| Uzbekistan | 3 785 191 | 11 038 069 | 152 290 | 24 % | 76 % |
| Zimbabwe | 3 919 567 | 5 571 808 | 103 910 | 39 % | 61 % |
| Uganda | 2 322 690 | 4 572 137 | 88 438 | 28 % | 72 % |
| Sri Lanka | 11 424 749 | 16 472 948 | 85 587 | 34 % | 66 % |
| Cameroon | 3 087 422 | 18 102 280 | 81 416 | 49 % | 51 % |
| Mozambique | 918 596 | 4 793 664 | 68 528 | 35 % | 65 % |
| Cote D'Ivoire (Ivory Coast) | 2 344 484 | 12 201 793 | 63 658 | 36 % | 64 % |
| Kyrgyzstan | 2 627 038 | 3 583 259 | 41 864 | 36 % | 64 % |
| Democratic Republic of the Congo | 838 791 | 5 244 122 | 10 432 | 52 % | 48 % |
Also, if you need information by publisher per market here is the document: https://docs.google.com/spreadsheets/d/1-gHc_D6ZQ-8ZZpCNK1-dR1mQtjDa_TCBJAkvaNV8VSQ/edit?usp=sharing
While additionally check the sales decks that SpotX shared: https://drive.google.com/drive/folders/1ewnhAGX-qKFIA1RsiR2m2XH7dVgGNBRw?usp=sharing
Viewability (High VV) - A measure of how many ads are “in-view” over a certain amount of time when they play, measured about by the amount of pixels of the player are being displayed. 70% Viewability for 2 seconds is the standard.
Completed View Rate % - The percentage of impressions in which the ad is viewed in its entirety. Also known as Completion Rate, CVR, and VCR.
Over-the-top (OTT) refers to broadcast-quality video content provided via a high-speed Internet connection rather than through a cable or satellite provider. This content can be accessed through any internet-enabled devices, such as a laptop, tablet, phone, or connected television.
Connected television (CTV) is a term used to describe the devices that allow a user to stream IP-based content through their TV. This includes Smart TVs, Set-Top Box devices, and Gaming consoles
OLV stands for online video so Desktop & Mobile inventory that can be either instream, outstream or interstitial
CPM - the cost that one will pay when an ad is shown per one thousand impressions
CPCV - Cost per completed View
Advertising Policies
SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc.
Working Model
Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal. Contacts will be found under general contact list in the manual. SpotX is a direct exchange that Eskimi DSP has integrated.
Value Proposition
Video outcomes. Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability.
KPIs. SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS.
CTV. SpotX will help advertisers to open more CTV opportunities.
Decks
Traffic Junky
Introduction:
Traffic Junky is an ad network that specializes in adult content. It's integrated to Eskimi through OpenRTB.
Can & cannot
Can:
* Run simple banner ads, video ads (limitation: for video ads adchoice logo needs to be removed)
* Report on results
* Optimise campaigns
Cannot:
** Run Javascript creatives
** No Javascript 3rd party tags - for impression tracking possible to use 1x1 pixel tracker type
** No viewability measurement
** No 3rd party javascript-based measurement solutions
** No rich media (templated or otherwise)
Getting Started:
Traffic Junky exchange is disabled to all users by default. Traffic Junky has to be enabled only for users that are willing to run adult content.
If Traffic Junky is enabled to users that are not willing to run adult content, such users would see adult sites in traffic discovery, at a minimum. If all exchanges are selected, ads might run on adult exchanges.
Video creatives can be launched as VAST - without showing adchoice logo. The video placement will always be pre-roll.
Contacts:
Skype: https://join.skype.com/Ly0HKVD6XkX2
Or ask Roberta, Vova
Supported Ad Exchanges List
List of Supplier List of Eskimi DSP
Directly connected SSP/Exchange names:
• AdInMo (In-Game)
• Adverty (In-Game)
• Anzu (In-Game)
• Digital Turbine - Eskimi Exchange
• Doubleclick
• Equativ
• Eskimi standard
• Fluct
• Gadsme (In-Game)
• InMobi
• ironSource - Eskimi Exchange
• LoopMe
• Magnite DV+
• OpenX
• PubMatic
• Smaato
• Unity - Eskimi Exchange
• Verve
• TrafficJunky (Adult)
• TrafficStars (Adult)
Connected via BidSwitch SSP/Exchange names:
• AdForm
• Adman
• Admatic
• Admixer
• Adyoulike
• Automattic & Tumblr (WordPress)
• Beachfront
• Boldwin
• Chocolate by Silverpush
• Index Exchange (BS)
• InMobi Exchange
• Mobfox
• Nexxen SSP
• NexxenXtend
• OneTag
• Pulsepoint
• Sharethrough
• Sonobi
• Taboola
• Teads
• TripleLift
• Unity
Additional information about Seat ID per exchange/SSP for Eskimi DSP:
- DoubleClick - Seat ID 116443962.
- Magnite DV+ - Eskimi 3846 (Eskimi’s Network ID) or 10200 (Eskimi’s Seat ID).
- BidSwith - all SSPs Seat ID 364, Xandr Seat ID 10021.
Supported Ad Exchanges: Display, Video, Native creatives distribution (update needed)
|
Exchange Name |
Video |
Display |
Native |
|
Ad Colony (BS) |
52.60% |
47.40% |
- |
|
AdForm (BS) |
95.70% |
4.30% |
- |
|
Admatic (BS) |
13.60% |
86.40% |
- |
|
AdMedia (BS) |
- |
100% |
- |
|
Admixer (BS) |
18.20% |
77.10% |
4.70% |
|
Admix |
- |
100% |
- |
|
Adthink (BS) |
- |
63.10% |
36.90% |
|
Adyoulike (BS) |
34.60% |
0.80% |
64.60% |
|
AlgoriX |
- |
93.70% |
6.30% |
|
Automattic & Tumblr (WordPress) (BS) |
- |
63.10% |
36.90% |
|
Beachfront (BS) |
70.50% |
29.50% |
- |
|
Chocolate (BS) |
100% |
- |
- |
|
ConnectAd (BS) |
100% |
- |
- |
|
Doubleclick |
12.10% |
74% |
13.9% Video/Display |
|
Fyber Marketplace |
11% |
89% |
- |
|
Gamma |
14.30% |
85.70% |
- |
|
Geniee |
- |
97% |
3% |
|
GumGum (BS) |
1.20% |
80.40% |
18.40% |
|
Improve Digital (BS) |
74.40% |
25% |
0.60% |
|
InMobi Exchange (BS) |
11.60% |
86.10% |
2.30% |
|
LoopMe (BS) |
28.40% |
71.50% |
0.10% |
|
MGID (BS) |
- |
14.10% |
85.90% |
|
myTarget (BS) |
4.30% |
53.80% |
41.90% |
|
OpenX |
16.10% |
83.90% |
- |
|
Outbrain (BS) |
20.60% |
1.40% |
78% |
|
POKKT (BS) |
80.40% |
19.6%% |
- |
|
Pubmatic (BS) |
9.60% |
90.40% |
- |
|
PubNative (BS) |
9.70% |
46.90% |
43.40% |
|
Pulsepoint (BS) |
15.40% |
84.60% |
- |
|
Reforge (BS) |
61.70% |
32.90% |
- |
|
Reklamstore (BS) |
- |
100% |
- |
|
Rubicon |
10.60% |
89.20% |
0.20% |
|
SelectMedia (BS) |
100% |
- |
- |
|
Smaato (BS) |
4.60% |
92.90% |
2.50% |
|
SmartAdServer (BS) |
20.20% |
79.40% |
0.40% |
|
SpotX (BS) |
100% |
- |
- |
|
Taboola (BS) |
22.30% |
11.50% |
66.20% |
|
Teads (BS) |
40.90% |
38.70% |
20.40% |
|
Third Presence (BS) |
96.50% |
3.50% |
- |
|
TripleLift (BS) |
16% |
68.80% |
15.10% |
|
Unity (BS) |
40.80% |
59.20% |
- |
|
UnrulyX (BS) |
20.80% |
79.20% |
- |
|
Xandr (AppNexus) (BS) |
30% |
70% |
- |
|
Yieldmo (BS) |
21% |
46.90% |
32.10% |
Supported Ad Exchanges: Device Type Distribution (update needed)
|
Exchange Name |
Mobile |
Desktop |
Tablet |
Connected TV |
|
Ad Colony (BS) |
91.50% |
- |
8.50% |
- |
|
AdForm (BS) |
58.10% |
37.90% |
3.80% |
0.20% |
|
Admatic (BS) |
64% |
34.90% |
1.10% |
- |
|
AdMedia (BS) |
93.50% |
2.10% |
4.40% |
- |
|
Admixer (BS) |
70.40% |
15.20% |
13.90% |
0.50% |
|
Admix |
93% |
- |
7% |
- |
|
Adthink (BS) |
- |
100% |
|
- |
|
Adyoulike (BS) |
52.80% |
44.10% |
3.20% |
- |
|
AlgoriX |
85.40% |
- |
14.60% |
- |
|
Automattic & Tumblr (WordPress) (BS) |
37.90% |
60.60% |
1.50% |
- |
|
Beachfront (BS) |
37.90% |
45.70% |
2.40% |
14% |
|
Chocolate (BS) |
66.80% |
31.60% |
1.60% |
- |
|
ConnectAd (BS) |
70% |
27.30% |
2.40% |
- |
|
Doubleclick |
75% |
19.10% |
5.80% |
0.20% |
|
Fyber Marketplace |
82.60% |
- |
17.40% |
- |
|
Gamma |
46.40% |
53.60% |
- |
- |
|
Geniee |
83.90% |
12.70% |
3.20% |
0.20% |
|
GumGum (BS) |
46.30% |
49% |
4.60% |
0.10% |
|
Improve Digital (BS) |
81.80% |
9.8%% |
5%% |
3,4% |
|
InMobi Exchange (BS) |
82% |
- |
17.90% |
0.10% |
|
LoopMe (BS) |
83.90% |
13.80% |
2.30% |
- |
|
MGID (BS) |
83.90% |
15.20% |
0.90% |
- |
|
myTarget (BS) |
6.90% |
- |
93.10% |
- |
|
OpenX |
54.40% |
39.90% |
5.70% |
- |
|
Outbrain (BS) |
48.70% |
46.80% |
4.50% |
- |
|
POKKT (BS) |
97.70% |
- |
2.30% |
- |
|
Pubmatic (BS) |
65.30% |
25.80% |
7.80% |
1.10% |
|
PubNative (BS) |
83% |
16.80% |
0.20% |
- |
|
Pulsepoint (BS) |
42.80% |
53.60% |
3.60% |
- |
|
Reforge (BS) |
91.10% |
8.70% |
0.20% |
- |
|
Reklamstore (BS) |
37% |
60% |
3% |
- |
|
Rubicon |
53.40% |
41% |
5.60% |
- |
|
SelectMedia (BS) |
- |
100% |
- |
- |
|
Smaato (BS) |
81.60% |
1.80% |
16.50% |
0.10% |
|
SmartAdServer (BS) |
64.70% |
29.40% |
5.90% |
- |
|
SpotX (BS) |
37.20% |
46.60% |
5% |
11.20% |
|
Taboola (BS) |
61.20% |
34.70% |
3.80% |
0.30% |
|
Teads (BS) |
72.40% |
23.40% |
4.20% |
- |
|
Third Presence (BS) |
95.60% |
- |
2.30% |
2.20% |
|
TripleLift (BS) |
57.10% |
37.10% |
5.60% |
- |
|
Unity (BS) |
88.90% |
4.70% |
6.40% |
- |
|
UnrulyX (BS) |
56.10% |
37.30% |
4.90% |
1.70% |
|
Xandr (AppNexus) (BS) |
61.40% |
29.30% |
6.80% |
2.50% |
|
Yieldmo (BS) |
66.50% |
27% |
6.50% |
- |
Supported Ad Exchanges : Value Proposition (update needed)
|
Exchange Name |
Unique Advertising Solutions |
Unique Exchange Solution |
|
Ad Colony (BS) |
Offers Instant-Play™ and Aurora™ HD video technologies. |
Reaches more than 2 billion unique devices and has a market-leading SDK footprint in the top 1 000 apps. |
|
AdForm (BS) |
Has a real-time creative management self-service platform, which helps to create and modify your creative assets for maximum impact and relevancy. |
Adform offers Adform FLOW. Adform FLOW is an independent and integrated enterprise technology built for modern marketing. Amplified by next-generation augmented intelligence, it has been created to realize three key principles: operating simplicity, seamless and full identity management, and to give control back to marketers. |
|
Admatic (BS) |
|
Mainly focuses in Turkey market. |
|
AdMedia (BS) |
Offers Search targeting option. |
|
|
Admixer (BS) |
Offers Push (Short-form notifications that appear on users computer or mobile phone) ad format. |
Global premium inventory - 100+ TOP SSPs; |
|
Admix |
Formats are new, interesting and non-intrusive, creating genuine interest in the audience. |
Places display ads in the game environment making them non-intrusive. |
|
Adthink (BS) |
Off site web push notification and The Buble alert advertising formats. |
Offers affiliate marketing as one of the solutions. Affiliate marketing is the ultimate pay-for-performance model, where our Clients can guarantee their return on investment by paying only for results. |
|
Adyoulike (BS) |
Supports all formats of native (display; video; stories; social). |
Specializes in Native advertising. |
|
AlgoriX |
AlgoriX supports all IAB & MMA-compliant ad formats and ad units. |
Focuses on mobile advertising. |
|
Automattic & Tumblr (WordPress) (BS) |
|
|
|
Beachfront (BS) |
Pot bidding solutions for Connected TV adverising.The solution allows publishers programmatically sell an entire ad pod while pricing each ad differently and guaranteeing positions within the pod. |
Specializes in Video advertising. |
|
Chocolate (BS) |
Server-side bidding auction. |
Specializes in Video advertising. |
|
ConnectAd (BS) |
|
Header-Bidding. ConnectAd supports the integration of our platform into Prebid.org Header-Bidding. |
|
Doubleclick |
|
Prioritized access and unified reach across partners. As an Authorized Buyer, you continue to have access to inventory from Google partners across Google Ad Manager, AdMob and AdSense. |
|
Fyber Marketplace |
Offers MREC banner option; The MREC ad is a highly prominent ad unit that typically sees higher than average click through rates. The MREC is normally located above the fold on the right side of the page. |
One of the top performers in display advertising. |
|
Gamma |
Dynamic cross-screen campaigns, helps to reach more than 400+ million unique users across the region. |
Focuses on South East Asia markets. |
|
Geniee |
|
|
|
GumGum (BS) |
Verity™ is a new type of contextual intelligence engine that uses computer vision and natural language processing to identify and score online content such as images, videos or text. It provides a privacy-proof and powerful alternative to other forms of targeting. |
GumGum ranked most accurate Contextual Vendor in Dentsu research. |
|
Improve Digital (BS) |
360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. |
360 API “Application Programming Interface” application to help advertisers to manage 360 Polaris from their own dashboard. |
|
InMobi Exchange (BS) |
Carousel Ads. Showcase your product features, present a collection of products or narrate your brand story with an intuitive, full-screen, dynamic carousel. |
Focuses on in-app advertising. |
|
LoopMe (BS) |
|
Access to 45k leading pulishers and apps. |
|
MGID (BS) |
Specializes in native adverts. |
MGID’s native advertising platform provides access to unique global audiences — always from premium, verified publishers, that are connected directly to our platform. |
|
Mopub |
Focuses mainly on in-app advertising. |
Offers Advanced Bidding which helps buyers to improve inventory access for real-time buyers. |
|
myTarget (BS) |
Unique TV-style premium ads from world recognizable brands. |
96% of Russian internet users are Mail.ru Group's audience. |
|
OpenX |
Open Audince allows marketers to plan and buy with ease and performance on on every screen across the open web. |
OpenX is the largest independet exchange; direct relationships with 1,200+ publishers and 50K+ apps bring demand partners preferred access to direct sold inventory, placing you higher in the publishers’ ad tech stack. For greater audience reach, OpenX provides First-Look deals, Programmatic Direct buying and header bidding relationships. |
|
Outbrain (BS) |
Has a lot to offer for native advertising. |
Outbrain helps brands and agencies connect with one-third of the world's consumers engaging with content on the open web. |
|
POKKT (BS) |
Native 360° Ads; Interactive ads such as smile detection and face recognition. |
POKKT is integrated with over 300 Top Games and App Developers in India, MENA and South East Asia. |
|
Pubmatic (BS) |
Media Buyer Console- " rethinks the way buyers are able to leverage private marketplaces". |
Has created products such as Openwrap (Header bidding), Openwrap OTT. |
|
PubNative (BS) |
|
Focuses on mobile advertiing. |
|
Pulsepoint (BS) |
Offers health specific contextual targeting. |
Built for digital health advertising. |
|
Reforge (BS) |
|
Leverage Asia’s top 1000 Apps with the power of trusted direct mediation and SDK partnerships globally. |
|
Reklamstore (BS) |
Affiliate advertising, reach not only the domestic but also the global resources with our affiliate network which has been on service with the mission of reaching its brands’ performance targets at the lowest costs. |
Offers Header bidding. |
|
Rubicon |
|
Helps buyers achieve a better results: we work only with premium publishers and enforce strict traffic quality and brand safety controls. We’re also a leading publisher platform for private marketplaces (PMPs) and programmatic guaranteed (PG); with Rubicon Project, you can target one billion global consumers across all screens and formats; |
|
SelectMedia (BS) |
Has created Video Guard Technology (VGT). It is anti-fraud detection technology tightly integrated into selectmedia advertising stack. |
Header bidding option. |
|
Smaato (BS) |
|
Supports in-app advertising. The global reach of our mobile advertising exchange gives you access to 1.35+ billion mobile users. |
|
SmartAdServer (BS) |
Rising star ad format. |
Offers Smart Buyers Connect-the direct-first platform built to manage programmatic deals; it is a unique suite of tools to enable deal efficiency. |
|
SpotX (BS) |
Video ads only. Instream, out-stream and Interstitial ad units. |
Header bidding option. |
|
Taboola (BS) |
|
Directly reach 1.4 billion people through Taboola’s exclusive and long term agreements with the world’s most premium digital properties. |
|
Teads (BS) |
TEADS STUDIO - Helping advertisers create beautiful, data-powered, interactive video and display ads that work across any device. |
Teads distributes advertising to 1.5 billion people every month across the world’s best publishers. |
|
Third Presence (BS) |
|
ThirdPresence Contextual Intelligence allows advertisers to understand the underlying meaning of content and the environment in which their ads are served. As a result, they can connect with relevant audiences at scale and maximize protection – all within a privacy-friendly environment. |
|
TripleLift (BS) |
Offers - Computer vision technology which scans your ad to understand what elements are most essential to your campaign — like faces, objects and text areas, then generates a native placement that always keeps your important focal points in the frame. DYNAMIC TEMPLATING adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment. |
|
|
Unity (BS) |
AR and VR ads. |
Unity’s ad platform reaches 1.9 billion devices globally and serves more than 14 billion ad impressions per month; |
|
UnrulyX (BS) |
Social extension of display advertising. |
Unruly enables advertisers to exceed performance and brand awareness goals in CTV, video and display campaigns by engaging global audiences in premium, brand safe environments. |
|
Xandr (AppNexus) (BS) |
Xandr has built proprietary technology solutions that transform TV and digital advertising, making it easier for advertisers to connect with their audiences. |
Xandr’s advanced technology platform enables trusted, streamlined transactions across digital and TV advertising. |
|
Yieldmo (BS) |
Has to offer AEROS Attention Analytics. It is a tool which tracks micro-interactions - how consumers are interacting with an ad multiple times a second. |
Yieldmo Marketplace is comprised of premium publishers, carefully curated to deliver ads that capture attention and drive brand success. We are the first-ever marketplace powered by AEROS Attention Analytics |