# SpotX SpotX is a **global video ad serving platform**. It provides digital media owners with software that allows them to monetize their content with video advertising across desktop, mobile and connected devices (CTV). So SpotX is **100% video exchange.** SpotX consists of **35% of Desktop**, **65% of Mobile** inventory. While when it comes to sites and apps the split is **90% vs. 10%** where sites are taking the lead. SpotX is a great way to do programmatic advertising through video as the exchange has great **outcome driven opportunities**. Based on their internal data SpotX can deliver over **80% video completion rate** while cost per completion may seek **0.03$.** SpotX supports **in-stream** and **out-stream** video formats. Additionally, SpotX inventory consists of **VPAID** and **VAST** traffic which give the opportunity for advertisers to serve ads on both video players. SpotX additionally has **CTV traffic** which may enable advertisers to reach users who are watching content on connected TV. --- ### Publisher List SpotX is connected with premium publishers. Here is there top list of publishers. While full list can be found here: https://docs.google.com/spreadsheets/d/1TXg-ksAuxa\_U\_Ue\_3YfOYAegh2X4PhxkLW4YOK9EkHc/edit?usp=sharing
**Publisher**
USeeTV OTT
47Samurai
4W MarketPlace
9GAG
ABS-CBN
Adbility Media
AdinPlay
Adversport (Footmercato)
Adyoulike
Al Jazeera
Amagi
American Media Inc
AmericaTV
Arkadium
Astro Media Solutions
Au Feminin
Bandsintown Amplified, LLC
Bloomberg
Brainly
BX \[M\]Media (Mannenmedia)
BX IPB
BX IPM Group
BX Talpa Network
BX TMG - Mediahuis NL
CafeMedia/AdThrive
Cafrino
CaptivePlay
CBS
Chegg
Ciaopeople
CNN
Complex
Crazy Games
Curiosity Media, Inc.
Dailymotion
DAZN EMEA
Dexerto
Digital Media Rights
Digitalbox Ltd NEW
DIGITEKA UK
Discovery
DistroScale
Dugout Limited APAC
E.W. Scripps
ELECTRONIC ARTS
Ellation, Inc
Engine Media
ESI Media
Eurosport
Exent Technologies Ltd.
--- ### Inventory Split By Country
**Country****Desktop****Mobile****CTV Avails****Site %****App %**
India462 699 9877 162 372 434834 045 0325 %95 %
Indonesia1 557 375 3629 822 612 646356 720 03553 %47 %
Turkey233 055 422871 145 775205 613 36418 %82 %
Ecuador114 664 611262 309 62042 850 51929 %71 %
South Africa68 722 393197 426 3696 278 07124 %76 %
Saudi Arabia118 597 208468 936 5086 013 42234 %66 %
Ukraine66 425 95099 635 7573 319 46133 %67 %
Kenya8 767 07726 755 0331 452 47526 %74 %
Croatia (Hrvatska)28 061 17034 320 3571 045 75139 %61 %
Nigeria12 286 41685 556 879753 66716 %84 %
Kazakhstan23 416 25215 723 228747 34646 %54 %
Lithuania33 705 04822 970 931744 10851 %49 %
Bangladesh14 659 26684 711 874566 84119 %81 %
Azerbaijan9 999 67218 884 284536 66157 %43 %
Belarus22 761 39524 152 399459 79443 %57 %
Ghana4 049 27618 405 740447 11224 %76 %
Armenia4 287 4149 431 578291 81224 %76 %
Georgia11 266 27513 159 006213 33135 %65 %
Ethiopia1 525 2311 909 275171 34326 %74 %
Senegal2 194 37711 838 338156 83344 %56 %
Uzbekistan3 785 19111 038 069152 29024 %76 %
Zimbabwe3 919 5675 571 808103 91039 %61 %
Uganda2 322 6904 572 13788 43828 %72 %
Sri Lanka11 424 74916 472 94885 58734 %66 %
Cameroon3 087 42218 102 28081 41649 %51 %
Mozambique918 5964 793 66468 52835 %65 %
Cote D'Ivoire (Ivory Coast)2 344 48412 201 79363 65836 %64 %
Kyrgyzstan2 627 0383 583 25941 86436 %64 %
Democratic Republic of the Congo838 7915 244 12210 43252 %48 %
Also, if you need information by publisher per market here is the document: [https://docs.google.com/spreadsheets/d/1-gHc\_D6ZQ-8ZZpCNK1-dR1mQtjDa\_TCBJAkvaNV8VSQ/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1-gHc_D6ZQ-8ZZpCNK1-dR1mQtjDa_TCBJAkvaNV8VSQ/edit?usp=sharing) **Viewability (High VV)** - A measure of how many ads are “in-view” over a certain amount of time when they play, measured about by the amount of pixels of the player are being displayed. 70% Viewability for 2 seconds is the standard. **Completed View Rate %** - The percentage of impressions in which the ad is viewed in its entirety. Also known as Completion Rate, CVR, and VCR. **Over-the-top (OTT)** refers to broadcast-quality video content provided via a high-speed Internet connection rather than through a cable or satellite provider. This content can be accessed through any internet-enabled devices, such as a laptop, tablet, phone, or connected television. **Connected television (CTV)** is a term used to describe the devices that allow a user to stream IP-based content through their TV. This includes Smart TVs, Set-Top Box devices, and Gaming consoles **OLV** stands for online video so Desktop & Mobile inventory that can be either instream, outstream or interstitial **CPM -** the cost that one will pay when an ad is shown per one thousand impressions **CPCV -** Cost per completed View --- ### Advertising Policies SpotX is strict when it comes to advertising policies. It is not possible to advertise any sensitive advertising - alcohol, gambling, weed, tobacco and etc. --- ### Working Model Currently, SpotX, only provides private auction buying. So for additional video advertising opportunities adops should contact SpotX representatives and request to setup a private deal. Contacts will be found under general contact list in the manual. SpotX is a direct exchange that Eskimi DSP has integrated. --- ### Value Proposition **Video outcomes.** Based on their internal data SpotX can deliver great video outcomes - high completion rate, high viewability. **KPIs.** SpotX can setup a PMP based on different KPIs - high CTR, different CPM and etc. SpotX is a partner with GroupM so they could help to reach GroupM video KPIs on IAS. **CTV.** SpotX will help advertisers to open more CTV opportunities.