Supported suppliers (ad exchanges)

3rd party tracking/PMPs/PGs by supported suppliers

Exchange Name

IAS/MOAT/DV verification

PMP's, PG's set up

User information collection

Ad Colony (BS)

Supports all

Yes

Yes

AdForm (BS)

DV

Yes

Yes

Admatic (BS)

MOAT

Yes

Yes

AdMedia (BS)

Supports all

Yes

Yes

Admixer (BS)

IAS and MOAT

Yes

Yes

Admix

Supports all

Yes

Yes

Adthink (BS)

No

Yes

Yes

Adyoulike (BS)

Supports all

Yes

Yes

AlgoriX

No

Yes

Yes

Automattic & Tumblr (WordPress) (BS)

No

Yes

Yes

Beachfront (BS)

MOAT

Yes

Yes

Chocolate (BS)

No

Yes

Yes

ConnectAd (BS)

No

Yes

Yes

Doubleclick

Supports all

Yes

Yes

Fyber Marketplace

MOAT and DV

Yes

Yes

Gamma

IAS

Yes

 

Geniee

No

Yes

Yes

GumGum (BS)

IAS and DV

Yes

Yes

Improve Digital (BS)

Supports all

Yes

Yes

InMobi Exchange (BS)

Supports all

Yes

Yes

LoopMe (BS)

Supports all

Yes

Yes

MGID (BS)

No

Yes

Yes

Mopub

IAS and DV

 

Yes

myTarget (BS)

Supports all

No

Yes

OpenX

IAS and MOAT

Yes

Yes

Outbrain (BS)

Supports all

Yes

Yes

POKKT (BS)

Supports all

 

Yes

Pubmatic (BS)

IAS

Yes

Yes

PubNative (BS)

No

Yes

Yes

Pulsepoint (BS)

No

Yes

Yes

Reforge (BS)

 

Yes

 

Reklamstore (BS)

IAS and DV

Yes

Yes

Rubicon (BS)

IAS and MOAT

Yes

Yes

SelectMedia (BS)

No

Yes

Yes

Smaato (BS)

IAS and MOAT

Yes

Yes

SmartAdServer (BS)

IAS

Yes

Yes

SpotX (BS)

Supports all

Yes

Yes

Taboola (BS)

Supports all

Yes

Yes

Teads (BS)

Supports all

Yes

Yes

Third Presence (BS)

MOAT

Yes

Yes

TripleLift (BS)

IAS and DV

No

Yes

Unity (BS)

No

Yes

Yes

UnrulyX (BS)

IAS and MOAT

Yes

Yes

Xandr (AppNexus) (BS)

Supports all

 

Yes

Yieldmo (BS)

Supports all

Yes

Yes

Display, Video, Native creatives distribution by supported suppliers

Exchange Name

Video

Display

Native

Ad Colony (BS)

52.60%

47.40%

-

AdForm (BS)

95.70%

4.30%

-

Admatic (BS)

13.60%

86.40%

-

AdMedia (BS)

-

100%

-

Admixer (BS)

18.20%

77.10%

4.70%

Admix

-

100%

-

Adthink (BS)

-

63.10%

36.90%

Adyoulike (BS)

34.60%

0.80%

64.60%

AlgoriX

-

93.70%

6.30%

Automattic & Tumblr (WordPress) (BS)

-

63.10%

36.90%

Beachfront (BS)

70.50%

29.50%

-

Chocolate (BS)

100%

-

-

ConnectAd (BS)

100%

-

-

Doubleclick

12.10%

74%

13.9% Video/Display

Fyber Marketplace

11%

89%

-

Gamma

14.30%

85.70%

-

Geniee

-

97%

3%

GumGum (BS)

1.20%

80.40%

18.40%

Improve Digital (BS)

74.40%

25%

0.60%

InMobi Exchange (BS)

11.60%

86.10%

2.30%

LoopMe (BS)

28.40%

71.50%

0.10%

MGID (BS)

-

14.10%

85.90%

myTarget (BS)

4.30%

53.80%

41.90%

OpenX

16.10%

83.90%

-

Outbrain (BS)

20.60%

1.40%

78%

POKKT (BS)

80.40%

19.6%%

-

Pubmatic (BS)

9.60%

90.40%

-

PubNative (BS)

9.70%

46.90%

43.40%

Pulsepoint (BS)

15.40%

84.60%

-

Reforge (BS)

61.70%

32.90%

-

Reklamstore (BS)

-

100%

-

Rubicon

10.60%

89.20%

0.20%

SelectMedia (BS)

100%

-

-

Smaato (BS)

4.60%

92.90%

2.50%

SmartAdServer (BS)

20.20%

79.40%

0.40%

SpotX (BS)

100%

-

-

Taboola (BS)

22.30%

11.50%

66.20%

Teads (BS)

40.90%

38.70%

20.40%

Third Presence (BS)

96.50%

3.50%

-

TripleLift (BS)

16%

68.80%

15.10%

Unity (BS)

40.80%

59.20%

-

UnrulyX (BS)

20.80%

79.20%

-

Xandr (AppNexus) (BS)

30%

70%

-

Yieldmo (BS)

21%

46.90%

32.10%

Device Type Distribution by Supported Suppliers

Exchange Name

Mobile

Desktop

Tablet

Connected TV

Ad Colony (BS)

91.50%

-

8.50%

-

AdForm (BS)

58.10%

37.90%

3.80%

0.20%

Admatic (BS)

64%

34.90%

1.10%

-

AdMedia (BS)

93.50%

2.10%

4.40%

-

Admixer (BS)

70.40%

15.20%

13.90%

0.50%

Admix

93%

-

7%

-

Adthink (BS)

-

100%

 

-

Adyoulike (BS)

52.80%

44.10%

3.20%

-

AlgoriX

85.40%

-

14.60%

-

Automattic & Tumblr (WordPress) (BS)

37.90%

60.60%

1.50%

-

Beachfront (BS)

37.90%

45.70%

2.40%

14%

Chocolate (BS)

66.80%

31.60%

1.60%

-

ConnectAd (BS)

70%

27.30%

2.40%

-

Doubleclick

75%

19.10%

5.80%

0.20%

Fyber Marketplace

82.60%

-

17.40%

-

Gamma

46.40%

53.60%

-

-

Geniee

83.90%

12.70%

3.20%

0.20%

GumGum (BS)

46.30%

49%

4.60%

0.10%

Improve Digital (BS)

81.80%

9.8%%

5%%

3,4%

InMobi Exchange (BS)

82%

-

17.90%

0.10%

LoopMe (BS)

83.90%

13.80%

2.30%

-

MGID (BS)

83.90%

15.20%

0.90%

-

myTarget (BS)

6.90%

-

93.10%

-

OpenX

54.40%

39.90%

5.70%

-

Outbrain (BS)

48.70%

46.80%

4.50%

-

POKKT (BS)

97.70%

-

2.30%

-

Pubmatic (BS)

65.30%

25.80%

7.80%

1.10%

PubNative (BS)

83%

16.80%

0.20%

-

Pulsepoint (BS)

42.80%

53.60%

3.60%

-

Reforge (BS)

91.10%

8.70%

0.20%

-

Reklamstore (BS)

37%

60%

3%

-

Rubicon

53.40%

41%

5.60%

-

SelectMedia (BS)

-

100%

-

-

Smaato (BS)

81.60%

1.80%

16.50%

0.10%

SmartAdServer (BS)

64.70%

29.40%

5.90%

-

SpotX (BS)

37.20%

46.60%

5%

11.20%

Taboola (BS)

61.20%

34.70%

3.80%

0.30%

Teads (BS)

72.40%

23.40%

4.20%

-

Third Presence (BS)

95.60%

-

2.30%

2.20%

TripleLift (BS)

57.10%

37.10%

5.60%

-

Unity (BS)

88.90%

4.70%

6.40%

-

UnrulyX (BS)

56.10%

37.30%

4.90%

1.70%

Xandr (AppNexus) (BS)

61.40%

29.30%

6.80%

2.50%

Yieldmo (BS)

66.50%

27%

6.50%

-

Value Proposition by Supported Suppliers

Exchange Name

Unique Advertising Solutions

Unique Exchange Solution

Ad Colony (BS)

Offers Instant-Play™ and Aurora™ HD video technologies.

Reaches more than 2 billion unique devices and has a market-leading SDK footprint in the top 1 000 apps.

AdForm (BS)

Has a real-time creative management self-service platform, which helps to create and modify your creative assets for maximum impact and relevancy.

Adform offers Adform FLOW. Adform FLOW is an independent and integrated enterprise technology built for modern marketing. Amplified by next-generation augmented intelligence, it has been created to realize three key principles: operating simplicity, seamless and full identity management, and to give control back to marketers.

Admatic (BS)

 

Mainly focuses in Turkey market.

AdMedia (BS)

Offers Search targeting option.

https://admedia.com/mediakit/AdMedia_Mediakit_2020.pdf

Admixer (BS)

Offers Push (Short-form notifications that appear on users computer or mobile phone) ad format.

Global premium inventory - 100+ TOP SSPs;

Admix

Formats are new, interesting and non-intrusive, creating genuine interest in the audience.

Places display ads in the game environment making them non-intrusive.

Adthink (BS)

Off site web push notification and The Buble alert advertising formats.

Offers affiliate marketing as one of the solutions. Affiliate marketing is the ultimate pay-for-performance model, where our Clients can guarantee their return on investment by paying only for results.

Adyoulike (BS)

Supports all formats of native (display; video; stories; social).

Specializes in Native advertising.

AlgoriX

AlgoriX supports all IAB & MMA-compliant ad formats and ad units.

Focuses on mobile advertising.

Automattic & Tumblr (WordPress) (BS)

 

 

Beachfront (BS)

Pot bidding solutions for Connected TV adverising.The solution allows publishers programmatically sell an entire ad pod while pricing each ad differently and guaranteeing positions within the pod.

Specializes in Video advertising.

Chocolate (BS)

Server-side bidding auction.

Specializes in Video advertising.

ConnectAd (BS)

 

Header-Bidding. ConnectAd supports the integration of our platform into Prebid.org Header-Bidding.

Doubleclick

 

Prioritized access and unified reach across partners. As an Authorized Buyer, you continue to have access to inventory from Google partners across Google Ad Manager, AdMob and AdSense.

Fyber Marketplace

Offers MREC banner option; The MREC ad is a highly prominent ad unit that typically sees higher than average click through rates. The MREC is normally located above the fold on the right side of the page.

One of the top performers in display advertising.

Gamma

Dynamic cross-screen campaigns, helps to reach more than 400+ million unique users across the region.

Focuses on South East Asia markets.

Geniee

 

 

GumGum (BS)

Verity™ is a new type of contextual intelligence engine that uses computer vision and natural language processing to identify and score online content such as images, videos or text. It provides a privacy-proof and powerful alternative to other forms of targeting.

GumGum ranked most accurate Contextual Vendor in Dentsu research.

Improve Digital (BS)

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers.

360 API “Application Programming Interface” application to help advertisers to manage 360 Polaris from their own dashboard.

InMobi Exchange (BS)

Carousel Ads. Showcase your product features, present a collection of products or narrate your brand story with an intuitive, full-screen, dynamic carousel.

Focuses on in-app advertising.

LoopMe (BS)

 

Access to 45k leading pulishers and apps.

MGID (BS)

Specializes in native adverts.

MGID’s native advertising platform provides access to unique global audiences — always from premium, verified publishers, that are connected directly to our platform.

Mopub

Focuses mainly on in-app advertising.

Offers Advanced Bidding which helps buyers to improve inventory access for real-time buyers.

myTarget (BS)

Unique TV-style premium ads from world recognizable brands.

96% of Russian internet users are Mail.ru Group's audience.

OpenX

Open Audince allows marketers to plan and buy with ease and performance on on every screen across the open web.

OpenX is the largest independet exchange; direct relationships with 1,200+ publishers and 50K+ apps bring demand partners preferred access to direct sold inventory, placing you higher in the publishers’ ad tech stack. For greater audience reach, OpenX provides First-Look deals, Programmatic Direct buying and header bidding relationships.

Outbrain (BS)

Has a lot to offer for native advertising.

Outbrain helps brands and agencies connect with one-third of the world's consumers engaging with content on the open web.

POKKT (BS)

Native 360° Ads; Interactive ads such as smile detection and face recognition.

POKKT is integrated with over 300 Top Games and App Developers in India, MENA and South East Asia.

Pubmatic (BS)

Media Buyer Console- " rethinks the way buyers are able to leverage private marketplaces".

Has created products such as Openwrap (Header bidding), Openwrap OTT.

PubNative (BS)

 

Focuses on mobile advertiing.

Pulsepoint (BS)

Offers health specific contextual targeting.

Built for digital health advertising.

Reforge (BS)

 

Leverage Asia’s top 1000 Apps with the power of trusted direct mediation and SDK partnerships globally.

Reklamstore (BS)

Affiliate advertising, reach not only the domestic but also the global resources with our affiliate network which has been on service with the mission of reaching its brands’ performance targets at the lowest costs.

Offers Header bidding.

Rubicon

 

Helps buyers achieve a better results: we work only with premium publishers and enforce strict traffic quality and brand safety controls. We’re also a leading publisher platform for private marketplaces (PMPs) and programmatic guaranteed (PG); with Rubicon Project, you can target one billion global consumers across all screens and formats;

SelectMedia (BS)

Has created Video Guard Technology (VGT). It is anti-fraud detection technology tightly integrated into selectmedia advertising stack.

Header bidding option.

Smaato (BS)

 

Supports in-app advertising. The global reach of our mobile advertising exchange gives you access to 1.35+ billion mobile users.

SmartAdServer (BS)

Rising star ad format.

Offers Smart Buyers Connect-the direct-first platform built to manage programmatic deals; it is a unique suite of tools to enable deal efficiency.

SpotX (BS)

Video ads only. Instream, out-stream and Interstitial ad units.

Header bidding option.

Taboola (BS)

 

Directly reach 1.4 billion people through Taboola’s exclusive and long term agreements with the world’s most premium digital properties.

Teads (BS)

TEADS STUDIO - Helping advertisers create beautiful, data-powered, interactive video and display ads that work across any device.

Teads distributes advertising to 1.5 billion people every month across the world’s best publishers.

Third Presence (BS)

 

ThirdPresence Contextual Intelligence allows advertisers to understand the underlying meaning of content and the environment in which their ads are served. As a result, they can connect with relevant audiences at scale and maximize protection – all within a privacy-friendly environment.

TripleLift (BS)

Offers - Computer vision technology which scans your ad to understand what elements are most essential to your campaign — like faces, objects and text areas, then generates a native placement that always keeps your important focal points in the frame. DYNAMIC TEMPLATING adapts advertisers’ creative components in real time, rendering native ads that seamlessly match the look and feel of every environment.

 

Unity (BS)

AR and VR ads.

Unity’s ad platform reaches 1.9 billion devices globally and serves more than 14 billion ad impressions per month;

UnrulyX (BS)

Social extension of display advertising.

Unruly enables advertisers to exceed performance and brand awareness goals in CTV, video and display campaigns by engaging global audiences in premium, brand safe environments.

Xandr (AppNexus) (BS)

Xandr has built proprietary technology solutions that transform TV and digital advertising, making it easier for advertisers to connect with their audiences.

Xandr’s advanced technology platform enables trusted, streamlined transactions across digital and TV advertising.

Yieldmo (BS)

Has to offer AEROS Attention Analytics. It is a tool which tracks micro-interactions - how consumers are interacting with an ad multiple times a second.

Yieldmo Marketplace is comprised of premium publishers, carefully curated to deliver ads that capture attention and drive brand success. We are the first-ever marketplace powered by AEROS Attention Analytics

Loopme

What is Loopme?

Loopme is one of our exchanges that was integrated. It is an app exchange which provides both display and video traffic.

LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. 

Few core benefits of Loopme exchange are - DMP, rewarded video and Unity.

To get more information about Loopme supply visit traffic discovery.

Loopme DMP

Loopme DMP processes data from over 4 Billion devices worldwide. This allows them to dive depper into brand audiencs and provide meaningful insights. From the shops your customers visit to their favourite app.

Segment examples
Adults 18-34
Female
Male
Adults 25-34
Parents
Fathers
Mothers
Travelers
Adults 25-49
Adults 18-24
Adults 35-44
Adults 45-54
Adults 55-64
Adults 65+
Male 18+
Female 18+
Adults 25-40
Movie Enthusiasts
Business & Finance
Users with NFC
Male 18-54
Female 25-54
Adults 21+
Female 18-34
Female 18-44
Adults 30-54
Female 25-54
Adults 25-54
Male 18-34
Male 18-49
Female 18-49
Fitness
Fashion Enthusiasts
Health Enthusiasts
Music Enthusiasts
Tech Enthusiasts
Football fans West Ham United
UAE travelers
Education
Health & Fitness
Lifestyle
Music
Social Networking
Sports Enthusiasts
Weather
News
Photo & Video
Communications
Shopping
Food & Drink
Automotive
Careers
Family & Parenting
Hobbies & Interests
Home & Garden
Pets
Style & Fashion
Technology & Computing
Entertainment
Utilities
Sensitive
Gambling
Measurable by Factual
Family
Music
Action
Card
Casino
Dice
Puzzle
Racing
Role Playing Game
Sports
Strategy
Trivia
Word
Board
Simulation
Female 25-34
Male 25-34
Female 35-44

More information about country specific segments will be found herehttps://bit.ly/2PuVZqA

Loopme DMP is reached through PMPs. So the request should be sent to Loopme exchange.

Unity Reselling

One of key focus areas of Loopme exchange is Unity apps that they are integrated with. Unity’s advertising exchange provides demand-side partners (DSPs) with access to quality inventory, a comprehensive range of advertising formats, and over 2.2 billion Unity users across 295,000+ apps globally.

Key information about Unity:

- 22.2B+ global ad opportunities

- 164M+ average daily users viewing Unity ads globally

- 2.2B+ monthly active users

 - Unity apps can be segmented into different categories and requested as a PMP.