Targeting

Targeting options

Targeting options

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Placement: placements are locations on the Eskimi DSP Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit.

Demographics: this option is used when you want to reach a specific set of potential customers who are likely to be within a particular age range, gender, socio-economic class, or in a specific location. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

Tech: this option is used when you want to reach an audience according to the devices, browsers, OS, operators, 3G/4G/Wifi and advanced telco targeting. For example, you can target Apple iPhone users who use the Chrome browser.

Behavioural: you can target audiences according to their interests. Interests are defined by user browsing activities and behaviour online. When a certain interest is selected, ads are served only to the people who recently showed interest in a specific topic. 

Furthermore, another behavioural targeting option could be retargeting. Retargeting shows ads to people who have visited your website or used your mobile app. When people leave your website without buying anything, for example, retargeting helps you reconnect with them by showing relevant ads across their different devices.


Audiences - Types

While creating a new audience in the "Eskimi DSP" platform, you can select different types of audiences that can be assigned either to a campaign or tracked separately.

Behavioural (user interests) - this audience type, is used if you want to track users based on their interests. You can select from a variety of interests starting from Arts all the way to Travel.  

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Country - here you can select the country of the specific audience which you will capture based on their interests.  

Verticals - nowhere you select the specific interests of the audience, every interest is categorized and you can expand each category.

Retargeting (apps/sites) 

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Retargeting (geolocation) - by using this type of audience can be tracked based on their location or even based on the polygon that you can draw on the map. 

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Different Device Targeting Opportunities

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make sure that the ads reach the right people at the right time. The majority of ad budgets are now spent on carefully targeted rather than wide-reaching campaigns intended for anyone. Device detection is an essential ingredient to make this possible. Eskimi offers advertisers rich device type targeting capabilities. This article will go through all of the device types.


Set-up

To use device type targeting advertisers should navigate themselves to Campaign Setup.

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Move to Platform, Telco & Device section.