Contextual targeting

Contextual targeting is a placements targeting type when system is buying placements for campaign next to selected whitelisted keywords. There are two types of content checking that can be seen in contextual targeting set up:

It is important to note, that app traffic can not be checked for contextual targeting, therefore campaigns, where contextual targeting is used, should have all apps excluded and run only in sites inventory.

To set up campaign with contextual targeting you will need CSV file containing a keywords that you would like to target list.

How to enable Contextual targeting on a campaign level

Some examples of how Context options are working:

Example 01:
Screen Shot 2022-05-09 at 14.28.53.pngExample 02:

Screen Shot 2022-05-09 at 14.26.55.png


Revision #7
Created 9 May 2022 11:27:56 by Roberta Karpoviciute
Updated 7 May 2024 14:12:07 by Elvinas Kazlauskas