# Telcodash

# Telco Dashboard in details

You will find Telco Dashboard on your left side menu:

[![image-1616942164208.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616942164208.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616942164208.png)

Then you will be asked to choose the country and month that you want to filter. Please pay attention that data is available only for the previous, not the current month:

[![image-1616758790105.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616758790105.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616758790105.png)

Once the data is loaded, there will be 3 sections where you can review relevant information: (1) Market overview, (2) Economics, (3) Mobile devices.

Telcodash additionally can be exported in Excel and PDF. This helps to create branded reports or send the report instantly to the client.

[![Screenshot 2021-11-19 at 11.07.06.png](https://manual.eskimi.com/uploads/images/gallery/2021-11/scaled-1680-/ODElMsksQY8bVFyT-screenshot-2021-11-19-at-11-07-06.png)](https://manual.eskimi.com/uploads/images/gallery/2021-11/ODElMsksQY8bVFyT-screenshot-2021-11-19-at-11-07-06.png)

[![image-1616758964143.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616758964143.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616758964143.png)

<table border="1" id="bkmrk-%C2%A0-widget-description" style="height: 320px; width: 100%; border-collapse: collapse;"><tbody><tr style="height: 40px;"><td class="align-center" style="width: 38.1859%; height: 41px;">##### **<span style="color: #000000;">Data market shares (all)</span>**

[![image-1616912715800.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616912715800.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616912715800.png)

---

*<span style="color: #000000;">This widget shows how the internet data market is divided by Mobile Network Operators (MNO) and Internet Service Providers (ISP). The data source: impressions.</span>*

</td><td class="align-center" style="width: 39.2406%; height: 41px;">##### **ISP data market share**

[![image-1616912945704.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616912945704.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616912945704.png)

---

*<span style="color: #000000;">This widget shows how the market is divided by the Internet Service Providers (ISP). The data source: impressions.</span>*

</td></tr><tr style="height: 10px;"><td style="width: 38.1859%; height: 10px; text-align: justify;">##### <span style="color: #000000;">**Mobile data market share**</span>

[![image-1616913095612.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616913095612.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616913095612.png)

---

*<span style="color: #000000;">This widget shows how the mobile data market is divided by Mobile Network Operators (MNO). The data source: impressions.</span>*

</td><td style="width: 39.2406%; height: 10px;">##### **<span style="color: #000000;"> Mobile network unique user distribution</span>**

[![image-1616913205050.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616913205050.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616913205050.png)

---

*<span style="color: #000000;">This widget shows market split per Mobile Network Operator (MNO) in unique users. The data source: unique users (DMP IDs).</span>*

</td></tr><tr style="height: 59px;"><td style="width: 38.1859%; height: 59px; text-align: justify;">##### **Mobile data vs. WIFI/DSL/Fiber by consumption**

[![image-1616938944309.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616938944309.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616938944309.png)

---

*This widget shows the market split between mobile and other other (WiFi, DSL, Fiber) internet data usage. The data source: impressions.*

</td><td class="align-center" style="width: 39.2406%; height: 59px;">##### **Users by SIM count**

[![image-1616938861176.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616938861176.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616938861176.png)

---

This widget shows how many SIM cards this unique user (DMP ID) used for mobile data usage ever. Here no SIM (SIM-less devices) number show devices with the internet access without SIM card usage. Most of the time it will be ISP users.

</td></tr><tr style="height: 65px;"><td class="align-center" style="width: 38.1859%; height: 65px;">##### **Multi-SIM users**

[![image-1616939564773.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616939564773.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616939564773.png)

---

*This widget shows how many users have been using more than 2 SIM cards for the mobile internet for the past 30 days. Different SIM cards were used not necessarily at the same time. This information is not related with user's device type (dual, triple SIM).*

</td><td class="align-center" style="width: 39.2406%; height: 65px;">##### **Top main pairs**

[![image-1616939596117.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616939596117.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616939596117.png)

---

*This widget shows the main SIM pairs used in the market for mobile data usage. The sequence in the naming doesn’t mean that one Mobile Network Operator (MNO) is the first and another second. There is no relation between the naming and*  
*primary-secondary positioning in the widget.*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 38.1859%; height: 29px;">##### **Migrations and TOP migrations**

[![image-1616939706255.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616939706255.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616939706255.png)

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*This widget shows the latest migrations in the mobile data (internet) usage pattern. **TO** shows the current SIM card used for mobile data. **FROM** shows the latest previous SIM card used for mobile data access.*

</td><td class="align-center" style="width: 39.2406%; height: 29px;">##### **Lost and gained**

[![image-1616940524213.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940524213.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940524213.png)

---

*In this widget Lost means how many users stopped to use Mobile Network Operator (MNO) SIM card for mobile data in the past 14 days. Gained shows how many users started to use new operator’s SIM card for mobile data access. This data is NOT about mobile number portability (MNP) when the real phone number is migrated from one network to another.*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 38.1859%; height: 29px;">##### **Data loss due to secondary** 

##### **SIM position**

[![image-1616940564922.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940564922.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940564922.png)

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*This widget shows the accumulated amount of mobile data lost per each Mobile Network Operator (MNO) due to their SIM used as the secondary SIM for the mobile internet access.*

</td><td class="align-center" style="width: 39.2406%; height: 29px;">##### **Secondary SIM position**

[![image-1616940635490.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940635490.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940635490.png)

---

*This widget shows the percentage of Mobile Network Operator (MNO) SIM cards used as the primary and secondary SIMs for the internet access. The secondary SIM is indicated as seen less often using the mobile internet in the comparison with the primary SIM.*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 38.1859%; height: 29px;">##### **User loyalty**

[![image-1616940906661.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940906661.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940906661.png)

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*In this widget Loyal users mean those who all the time used only one Mobile Network Operator (MNO). Meanwhile Switchers changed 1 or more operators during their life time.*

</td><td class="align-center" style="width: 39.2406%; height: 29px;">##### **Top device brands in the country**

[![image-1616940928269.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940928269.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940928269.png)

---

*This widget shows the market split by the most popular mobile device brands. The data source: unique users (DMP IDs).*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 38.1859%; height: 29px;">##### **Avg. page views by operators and comparison**

[![image-1616940978495.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616940978495.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616940978495.png)

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*This widget shows an average number of page views generated by the average Mobile Network Operator (MNO) while using the internet.*

</td><td class="align-center" style="width: 39.2406%; height: 29px;">##### **Profiled DMP users**

[![image-1616941006578.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941006578.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941006578.png)

---

*The numbers is this widget are unique users - DMP IDs.*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 38.1859%; height: 29px;">##### **Users by network type**

[![image-1616941031207.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941031207.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941031207.png)

---

*This widget shows how many Mobile Network Operator (MNO) clients are using which network type.The data source: impressions.*

</td><td class="align-center" style="width: 39.2406%; height: 29px;">##### **ISP unique user distribution**

<div><div><div data-highcharts-chart="4"><div></div></div></div></div>[![Screenshot 2021-10-28 at 15.51.44.png](https://manual.eskimi.com/uploads/images/gallery/2021-10/scaled-1680-/cmdd91921wdWXhmm-screenshot-2021-10-28-at-15-51-44.png)](https://manual.eskimi.com/uploads/images/gallery/2021-10/cmdd91921wdWXhmm-screenshot-2021-10-28-at-15-51-44.png)

---

<span style="color: #333333;">*This widget shows market split per Internet Service Provider (ISP) in unique users. The data source: unique users (DMP IDs).* </span></td></tr></tbody></table>

[![image-1616941071049.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941071049.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941071049.png)

<table border="1" id="bkmrk-sec-%C2%A0-sec-%28social-ec" style="border-collapse: collapse; width: 100.022%; height: 576px;"><tbody><tr><td class="align-center" style="width: 100%;">##### **SEC**

[![image-1616941343981.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941343981.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941343981.png)

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*SEC (Social Economic Class) widget is dedicated to show the clients' split by SEC per each Mobile Network Operator (MNO).*

</td></tr><tr><td class="align-center" style="width: 100%;">##### **Device average retail price**

[![image-1616941395267.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941395267.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941395267.png)

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*This widget shows the average device retail price per Mobile Network Operator (MNO).*

</td></tr><tr><td class="align-center" style="width: 100%;">##### **Users by device price**

[![image-1616941425772.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941425772.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941425772.png)

---

*This widget shows the number of users (in percents) owning the device from the certain price range.*

</td></tr></tbody></table>

[![image-1616941467823.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941467823.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941467823.png)

<table border="1" id="bkmrk-brand-market-share-t" style="border-collapse: collapse; width: 100%; height: 282px;"><tbody><tr style="height: 123px;"><td class="align-center" style="width: 50%; height: 123px;">##### **Brand market share**

[![image-1616941724718.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941724718.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941724718.png)

---

*This widget shows the market split by the most popular mobile device brands. The data source: unique users (DMP IDs).*

</td><td class="align-center" style="width: 50%; height: 123px;">##### **TOP device brands**

[![image-1616941808373.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941808373.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941808373.png)

---

*This widget shows the most popular mobile device brands per Mobile Network Operator (MNO). The data source: unique users (DMP IDs).*

</td></tr><tr style="height: 101px;"><td class="align-center" style="width: 50%; height: 101px;">##### **TOP devices**

[![image-1616941849292.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941849292.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941849292.png)

---

*This widget shows the most popular mobile device models in the market for the past month.*

</td><td class="align-center" style="width: 50%; height: 101px;">##### **TOP device share**

[![image-1616941932398.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941932398.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941932398.png)

---

*This widget shows the most popular mobile device models per Mobile Network Operator (MNO).*

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 50%; height: 29px;">##### **Device average retail price**

[![image-1616941960185.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941960185.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941960185.png)

---

*This widget shows the average device retail price per Mobile Network Operator (MNO).*

</td><td class="align-center" style="width: 50%; height: 29px;">##### **Fastest growing models**

[![image-1616941984016.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616941984016.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616941984016.png)

---

This widget shows fastest growing device models (in percent). The growth percent might be much higher than 100% due to new device growth "from zero to hero".

</td></tr><tr style="height: 29px;"><td class="align-center" style="width: 50%; height: 29px;">##### **Users by device price**

[![image-1616942063303.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616942063303.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616942063303.png)

---

*This widget shows the number of users (in percents) owning the device from the certain price range.*

</td><td class="align-center" style="width: 50%; height: 29px;">##### **Device base comparison**

[![image-1616942107565.png](https://manual.eskimi.com/uploads/images/gallery/2021-03/scaled-1680-/image-1616942107565.png)](https://manual.eskimi.com/uploads/images/gallery/2021-03/image-1616942107565.png)

---

*This widget shows device split by the operating system (OS) per Mobile Network Operator (MNO). The other OSs are not shown if its usage is relatively low.*

</td></tr></tbody></table>

# Telco Technical Information

### **<span data-preserver-spaces="true">Basic Information</span>**

<span data-preserver-spaces="true">Telco taxonomy is based on</span>**<span data-preserver-spaces="true"> Eskimi DMP (Data Management Platform)</span>**<span data-preserver-spaces="true">. Eskimi DMP takes information which is received from bid request when doing digital advertising. Core information consists of users who are browsing online. </span>

<span data-preserver-spaces="true">If the country isn't in the Telco Taxonomy it might be that DMP isn't enabled for this country. DMP can be enabled by Gabriele. Keep in mind that DMP stats will be generated only next month. So you will get your taxonomy only then. </span>

<span data-preserver-spaces="true">DMP statistics are calculated </span>**<span data-preserver-spaces="true">once a month</span>**<span data-preserver-spaces="true"> and generated for </span>**<span data-preserver-spaces="true">the past month</span>**<span data-preserver-spaces="true">. DMP stats calculation is needed to recalculate users, to check if new users appeared or some users are not valid anymore. </span>

<span data-preserver-spaces="true">Users are excluded after </span>**<span data-preserver-spaces="true">30 days from the last seen time</span>**<span data-preserver-spaces="true">. </span>

<span data-preserver-spaces="true">Telco taxonomy is based on </span>**<span data-preserver-spaces="true">device IDs</span>**<span data-preserver-spaces="true"> that are received from bid requests. Device IDs are </span>**<span data-preserver-spaces="true">more stable</span>**<span data-preserver-spaces="true"> user identifiers than cookies and they can be used on various third-party platforms </span>*<span data-preserver-spaces="true">(Facebook, DV360, Adform, etc.). </span>*

---

### **<span data-preserver-spaces="true">Segment Explanation</span>**

<span data-preserver-spaces="true">Telco taxonomy is publically available here: </span>[<span data-preserver-spaces="true">https://docs.google.com/spreadsheets/d/1px7TD56o9f\_SxU2RDV8150aRQC9NCevKpvdigINSI6I/edit?usp=sharing</span>](https://docs.google.com/spreadsheets/d/1px7TD56o9f_SxU2RDV8150aRQC9NCevKpvdigINSI6I/edit?usp=sharing)

<span data-preserver-spaces="true">You can export the google sheet and change the sheets based on your needs. Do not do changes to the online document. </span>

**<span data-preserver-spaces="true">Valid Device ID</span>**<span data-preserver-spaces="true"> - means that the user was seen within 30 day period. </span>

**<span data-preserver-spaces="true">Unique Device ID</span>**<span data-preserver-spaces="true"> - indicates one device ID, but it doesn't represent the unique person. As a person can have more devices. </span>

**<span data-preserver-spaces="true">Overlap</span>**<span data-preserver-spaces="true"> - some users (device IDs) can be found in two or more sheets. As they are found under both/more segments. </span>

**<span data-preserver-spaces="true">Total Number</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> and </span>*<span data-preserver-spaces="true">unique</span>*<span data-preserver-spaces="true"> device IDs in the country. Some device IDs may be found online without an operator or ISP. This is why the amount of these two sheets won't resonate with the total number of device IDs. </span>

**<span data-preserver-spaces="true">All Mobile Operator Uses</span>**<span data-preserver-spaces="true"> - sheet indicates valid and unique device IDs that were seen connected to a Mobile Network Operator (MNO). </span>

**<span data-preserver-spaces="true">All ISP Uses</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> and </span>*<span data-preserver-spaces="true">unique</span>*<span data-preserver-spaces="true"> device IDs that were seen connected to an Internet Service Providers (ISP). An Internet Service Provider (ISP) is the industry term for the company that can provide you with access to the Internet.</span>

**<span data-preserver-spaces="true">Operators By Country</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> device IDs that were seen connected to a specific MNO in the country. Keep in mind that some users may be under two or more operators as they are multi-sims. This is why the sum of device IDs won't match the total amount of all mobile operator users. </span>

**<span data-preserver-spaces="true">ISPs By Country</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> device IDs that were seen connected to a specific ISP in the country. Most of the time users are using one ISP (there are a small number of exceptions). This is why the sum of ISPs by Country will match All ISP Users.</span>

**<span data-preserver-spaces="true">All SIM Users</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> and </span>*<span data-preserver-spaces="true">unique</span>*<span data-preserver-spaces="true"> device IDs that were seen with a SIM card. This number resonates with all mobile operator users as if the user is seen connected to an operator the relevant SIM card is attributed. </span>

**<span data-preserver-spaces="true">All Multi-SIM Users</span>**<span data-preserver-spaces="true"> - sheet indicates </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> and </span>*<span data-preserver-spaces="true">unique</span>*<span data-preserver-spaces="true"> device IDs using more than 2 SIM cards for the mobile internet. Different SIM cards were used not necessarily at the same time. This information is not related to the user's device type (dual, triple SIM)</span>*<span data-preserver-spaces="true">.</span>*

**<span data-preserver-spaces="true">SIM Amount By Country</span>**<span data-preserver-spaces="true"> - sheet indicates how many SIM cards are used by </span>*<span data-preserver-spaces="true">unique</span>*<span data-preserver-spaces="true"> and </span>*<span data-preserver-spaces="true">valid</span>*<span data-preserver-spaces="true"> users. This number will closely resonate with all SIM users. </span>

**<span data-preserver-spaces="true">Lost SIMs By Operator, Country</span>**<span data-preserver-spaces="true"> - sheet indicates how many users stopped using Mobile Network Operator (MNO) SIM card for mobile data in the past 14 days. This data is NOT about mobile number portability (MNP) when the real phone number is migrated from one network to another.</span>

**<span data-preserver-spaces="true">SIM Type By Operator, Country</span>**<span data-preserver-spaces="true"> - sheet indicates how many users use Mobile Network Operator (MNO) SIM cards as the primary, secondary, tertiary, quaternary SIMs for internet access. The secondary, tertiary, quaternary SIM is indicated as seen less often using the mobile internet in the comparison with the other SIMs.</span>

**<span data-preserver-spaces="true">Connection By Operator, Country</span>**<span data-preserver-spaces="true"> - sheet indicates how many different how many Mobile Network Operator (MNO) clients are using which network type. Keep in mind that this section indicates how many device IDs were connected to a specific connection network (2G, 3G, 4G). However, it doesn't indicate that the device can only support one or another connection. One device ID can be found under one, two, or all connections.</span>

**<span data-preserver-spaces="true">Migrations By Country</span>**<span data-preserver-spaces="true"> - sheet indicates the latest migrations in the mobile data (internet) usage pattern. </span>**<span data-preserver-spaces="true">shows</span>**<span data-preserver-spaces="true"> the current SIM card used for mobile data. </span>**<span data-preserver-spaces="true">FROM</span>**<span data-preserver-spaces="true"> shows the latest previous SIM card used for mobile data access. We consider only one-month migrations. The user is considered as migrated if the user is actively using an operator and the previous operator was seen 14 days ago. </span>

**<span data-preserver-spaces="true">MultiSIM Pairs By Country</span>**<span data-preserver-spaces="true"> - sheet indicates the main SIM pairs used in the market for mobile data usage. The sequence in the naming doesn’t mean that one Mobile Network Operator (MNO) is the first and another second. There is no relation between the naming and primary-secondary positioning in the sheet.</span>

**<span data-preserver-spaces="true">Operator &amp; ISP Pairs By Country</span>**<span data-preserver-spaces="true"> - sheet indicates unique and valid users that were seen using particular Mobile Network Operator (MNO) </span>**<span data-preserver-spaces="true">and</span>**<span data-preserver-spaces="true"> Internet Service Provider (ISP). So it means that the user was seen using both of these connections. </span>

**<span data-preserver-spaces="true">ISP Pairs By Country</span>**<span data-preserver-spaces="true"> - sheet indicates the main ISP pairs used in the market for internet usage. The sequence in the naming doesn’t mean that one Internet Service Provider (ISP)is the first and another second. There is no relation between the naming and primary-secondary positioning in the sheet. As mentioned previously users will rarely use more than one ISP this is why the amount of users is insignificant or close to 0 in some countries. </span>

**<span data-preserver-spaces="true">All Migrations By Country</span>**<span data-preserver-spaces="true"> - sheet indicates all migrations that happened during the past month. It is a sum of migrations in the country. </span>

**SEC (Social Economic Class)** - social economic class that the user is attributed to based on their browsing activity, location, device and other signals.

**Device Brand** - the device brand that the user uses.

**Device Model** - the device model that the user uses.

**Device Price** - the device price that the user uses.

**Device Release Year/Month** - the time period when the device was released which the user uses.

# Telco Taxonomy Usage Guidalines

<span data-preserver-spaces="true">Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs. </span>

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### **<span data-preserver-spaces="true">Market Challenges</span>**

<span data-preserver-spaces="true">Telco taxonomy is a great product for clients that are looking for a solution where they will be able to target niche Eskimi audiences on 3rd party platforms. </span>

**<span data-preserver-spaces="true">Reach Custom User Segments in any digital platform. </span>**<span data-preserver-spaces="true">Telcos want to have the ability to target custom segments on any digital platform. However, not all of them offer comprehensive targeting that telecoms need. </span>

**<span data-preserver-spaces="true">See full user consumption. </span>**<span data-preserver-spaces="true">Telecoms need to build segments and understand user full consumption across all telecoms under one deviceID. </span>

**<span data-preserver-spaces="true">Specialised telecom data. </span>**<span data-preserver-spaces="true">For telecoms, there’s a need for actionable data to optimise the customer experience. Telecoms want to use segments that are based on real user consumption of telecommunication services.</span>

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### **<span data-preserver-spaces="true">Use Cases</span>**

**<span data-preserver-spaces="true">Current customers.</span>**<span data-preserver-spaces="true"> Target current customers by their consumption on all media platforms (Eskimi, Facebook, etc.).</span>

**<span data-preserver-spaces="true">Retain lost consumers. </span>**<span data-preserver-spaces="true">Target lost customers that migrated to other telecoms.</span>

**<span data-preserver-spaces="true">Competition. </span>**<span data-preserver-spaces="true">Target users that are using competitor’s products and/or about to churn. </span>

**<span data-preserver-spaces="true">ISP. </span>**<span data-preserver-spaces="true">Upsell your ISP services for mobile consumers.</span>

**<span data-preserver-spaces="true">Improve SMS/USSD communication.</span>**<span data-preserver-spaces="true"> Improve retention and ARPU growth-focused communication.</span>

# Telco dashboard based on device IDs

Telcodash is an analytical tool that is based on impressions and DMP profiles. There are two kinds of DMP profiles. One part is based on cookies that are received from sites. While another part is based on device IDs that are received from apps.

The part of DMP profiles that are based on device IDs are much stable as the user would need to change their mobile phone which happens at least in 2-3 year interval. Additionally, device ID is a universal user identifier so it will be the same across different platforms. While 3rd party cookies are short-lived and they will depreciate by 2023.

Eskimi knows how important for some of the clients to see telcodash only based on device IDs. As they have their own internal analytics based on device IDs. While, additionally device IDs can be compared with device amount in the market which helps to understand what part of the market Eskimi covers.

With this view clients won't be able to see few widgets as they are based fully or partially on impressions. **Widgets that won't be visible with device ID view**:

- Data market shares (all) .
- ISP data market share .
- Mobile data market share.
- Mobile data vs. WIFI/DSL/Fiber by consumption.
- Avg. page views by operators and comparison.
- Data loss due to secondary SIM position.
- User loyalty.
- Users by network type.

# Advance Telco Targeting



# SIM amount targeting

#### **What is SIM amount targeting?**

SIM amount targeting which can be found under *Advanced telecom targeting* allows brands to target users that were browsing online with 1, 2, 3 or 4 SIM cards for the last 30 days.

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#### **What is the logic?** 

This targeting is based on Eskimi DMP (Data management platform). As this is the place where online data is crunched and agregated. The system checks if the user was only connected to a certain amount of operators. If the user was seen using only 1 telecom then the user will be considered as 1 SIM user.

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#### **What are the use cases?** 

**New customer acquisition** - telecoms can target their competition customers.

**Personalized offering** - telecoms will be able to run different communication lines for their loyal and multi-SIM customers.

[![Screenshot 2021-11-24 at 17.41.46.png](https://manual.eskimi.com/uploads/images/gallery/2021-11/scaled-1680-/wJsoHLxSEGs67gG3-screenshot-2021-11-24-at-17-41-46.png)](https://manual.eskimi.com/uploads/images/gallery/2021-11/wJsoHLxSEGs67gG3-screenshot-2021-11-24-at-17-41-46.png)

# Operator churn targeting

#### **What is operator churn targeting?**

Operator churn targeting which can be found under *Advanced telecom targeting* allows brands to target lost customers and reach lost customers of the competition.

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#### **What is the logic?** 

Churn is calculated the the operator was last seen used 14 days or more ago within maximum of 60 day period. Additionally, if the user starts using the operator again the customer will be excluded from the audience.

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#### **What are the use cases?** 

**Win-back** - telecoms can sustain their revenue by targeting lost customers.

[![Screenshot 2021-11-24 at 17.50.12.png](https://manual.eskimi.com/uploads/images/gallery/2021-11/scaled-1680-/YPRrfXBxOYTv624O-screenshot-2021-11-24-at-17-50-12.png)](https://manual.eskimi.com/uploads/images/gallery/2021-11/YPRrfXBxOYTv624O-screenshot-2021-11-24-at-17-50-12.png)