# Operator churn targeting

#### **What is operator churn targeting?**

Operator churn targeting, which can be found under *Advanced telecom targeting,* allows brands to target lost customers and reach lost customers of the competition.

[![image.png](https://manual.eskimi.com/uploads/images/gallery/2025-09/scaled-1680-/Br6MfbD8hbmSxW7c-image.png)](https://manual.eskimi.com/uploads/images/gallery/2025-09/Br6MfbD8hbmSxW7c-image.png)

[![image.png](https://manual.eskimi.com/uploads/images/gallery/2025-09/scaled-1680-/zOBjwZtDwSX96S83-image.png)](https://manual.eskimi.com/uploads/images/gallery/2025-09/zOBjwZtDwSX96S83-image.png)

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#### **What is the logic?** 

Churn is calculated when the operator was last seen used 14 days or more ago within a maximum of 60-day period. Additionally, if the user starts using the operator again, the customer will be excluded from the audience.

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#### **What are the use cases?** 

**Win-back** - telecoms can sustain their revenue by targeting lost customers.

[![Screenshot 2021-11-24 at 17.50.12.png](https://manual.eskimi.com/uploads/images/gallery/2021-11/scaled-1680-/YPRrfXBxOYTv624O-screenshot-2021-11-24-at-17-50-12.png)](https://manual.eskimi.com/uploads/images/gallery/2021-11/YPRrfXBxOYTv624O-screenshot-2021-11-24-at-17-50-12.png)