# Telco Taxonomy Usage Guidelines

<span data-preserver-spaces="true">Telco taxonomy provides information about the amount of data Eskimi DMP has under different segments. It indicates the amount that can be exported based on client needs. </span>

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### **<span data-preserver-spaces="true">Market Challenges</span>**

<span data-preserver-spaces="true">Telco taxonomy is a great product for clients who are looking for a solution where they will be able to target niche Eskimi audiences on 3rd party platforms. </span>

**<span data-preserver-spaces="true">Reach Custom User Segments in any digital platform. </span>**<span data-preserver-spaces="true">Telcos want to have the ability to target custom segments on any digital platform. However, not all of them offer the comprehensive targeting that telecoms need. </span>

**<span data-preserver-spaces="true">See full user consumption. </span>**<span data-preserver-spaces="true">Telecoms need to build segments and understand the full consumption across all telecoms under one Device ID.</span>

**<span data-preserver-spaces="true">Specialised telecom data. </span>**<span data-preserver-spaces="true">For telecoms, there’s a need for actionable data to optimise the customer experience. Telecoms want to use segments that are based on real user consumption of telecommunication services.</span>

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### **<span data-preserver-spaces="true">Use Cases</span>**

**<span data-preserver-spaces="true">Current customers.</span>**<span data-preserver-spaces="true"> Target current customers by their consumption on all media platforms (Eskimi, Facebook, etc.).</span>

**<span data-preserver-spaces="true">Retain lost consumers. </span>**<span data-preserver-spaces="true">Target lost customers who migrated to other telecoms.</span>

**<span data-preserver-spaces="true">Competition. </span>**<span data-preserver-spaces="true">Target users who are using our competitors' products and/or are about to churn. </span>

**<span data-preserver-spaces="true">ISP. </span>**<span data-preserver-spaces="true">Upsell your ISP services for mobile consumers.</span>

**<span data-preserver-spaces="true">Improve SMS/USSD communication.</span>**<span data-preserver-spaces="true"> Improve retention and ARPU growth-focused communication.</span>