# Eskimi Macros List of Eskimi Macros'es:
**Macro****Description****Example**
{eucid}End user click IDeyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI
{dmp\_id}DMP user ID613f8f74-75dd-4abc-a2ea-808c6234c58c
{device\_id}Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid)613f8f74-75dd-4abc-a2ea-808c6234c58c
{device\_ip}Device IP address123.45.67.0
{device\_operator}Device mobile operator/ISP titleNG Airtel
{device\_ua}Device User-Agent
Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36
{device\_brand}Device brandSamsung
{device\_model}Device modelGalaxy S9
{device\_os}Device operating systemAndroid
{device\_browser}Device browserChrome
{exchange\_id}SSP exchange ID14
{exchange\_title}SSP exchange titleOpenX
{site\_id}App/Site ID123456
{site\_title}App/Site title[bbc.com](http://bbc.com/)
{site\_type}App/Site typesite
{app\_bundle}App bundlebbc.mobile.news.ww
{site\_domain}Site domain[bbc.com](http://bbc.com/)
{campaign\_id}Campaign ID12345
{campaign\_title}Campaign titleTest campaign
{campaign\_type}Campaign typebanner
{creative\_set\_id}Creative set ID123456
{creative\_set\_title}Creative set titleTest creative set
{creative\_id}Creative ID1234567
{creative\_title}Creative titleTest creative
{creative\_type}Creative typebanner
{creative\_size}Creative size300x250
{cachebuster}Current UNIX timestamp1540000000
{date}Current date2014-11-04
{time}Current time12:34:56
{gps\_latitude}GPS coordinate latitude12.345
{gps\_longitude}GPS coordinate longitude23.456
{click\_url}The unescaped click URL for the ad
{click\_url\_enc}The escaped click URL for the ad
{click\_url\_async}S2S click url tracking pixel
{event\_url}Custom metrics collection URL prefix[https://xxx.yyy.zzz/?dynamic-event&type=](https://xxx.yyy.zzz/?dynamic-event&type=)
{bid\_id}Bid response ID{timeInMillis}.{exchangeId}.{bidRequestId}