# Eskimi Macros List of Eskimi Macros'es:
**Macro** | **Description** | **Example** |
{eucid} | End user click ID | eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI |
{dmp\_id} | DMP user ID | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
{device\_id} | Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid(hashed)) | 613f8f74-75dd-4abc-a2ea-808c6234c58c |
{device\_ip} | Device IP address (anonymized) | 123.45.--.-- |
{device\_operator} | Device mobile operator/ISP title | NG Airtel |
{device\_ua} | Device User-Agent | Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36 |
{device\_brand} | Device brand | Samsung |
{device\_model} | Device model | Galaxy S9 |
{device\_os} | Device operating system | Android |
{device\_browser} | Device browser | Chrome |
{exchange\_id} | SSP exchange ID | 14 |
{exchange\_title} | SSP exchange title | OpenX |
{site\_id} | App/Site ID | 123456 |
{site\_title} | App/Site title | [bbc.com](http://bbc.com/) |
{site\_type} | App/Site type | site |
{app\_bundle} | App bundle | bbc.mobile.news.ww |
{site\_domain} | Site domain | [bbc.com](http://bbc.com/) |
{campaign\_id} | Campaign ID | 12345 |
{campaign\_title} | Campaign title | Test campaign |
{campaign\_type} | Campaign type | banner |
{creative\_set\_id} | Creative set ID | 123456 |
{creative\_set\_title} | Creative set title | Test creative set |
{creative\_id} | Creative ID | 1234567 |
{creative\_title} | Creative title | Test creative |
{creative\_type} | Creative type | banner |
{creative\_size} | Creative size | 300x250 |
{cachebuster} | Current UNIX timestamp | 1540000000 |
{date} | Current date | 2014-11-04 |
{time} | Current time | 12:34:56 |
{gps\_latitude} | GPS coordinate latitude (anonymized) | 12.3-- |
{gps\_longitude} | GPS coordinate longitude (anonymized) | 23.4-- |
{click\_url} | The unescaped click URL for the ad | |
{click\_url\_enc} | The escaped click URL for the ad | |
{click\_url\_async} | S2S click url tracking pixel | |
{event\_url} | Custom metrics collection URL prefix | [https://xxx.yyy.zzz/?dynamic-event&type=](https://xxx.yyy.zzz/?dynamic-event&type=) |
{bid\_id} | Bid response ID | {timeInMillis}.{exchangeId}.{bidRequestId} |