Formulas & Terminology

Formulas used in AdTech

Terminology

Bid request - A bid request in ad tech is a signal sent by a website or app to potential advertisers, asking if they want to place an ad in a specific spot and how much they’re willing to pay. It happens in real time and includes details like the user’s demographics, device type, and browsing behavior.


Revision #3
Created 4 March 2025 11:21:13 by Arvydas
Updated 12 March 2025 14:53:43 by Arvydas