Eskimi Macros

Macro Description Example
{eucid} End user click ID eyJkZXZpY2VUeXBlSWQiOjIsInNlZ21lbnRJZCI
{dmp_id} DMP user ID 613f8f74-75dd-4abc-a2ea-808c6234c58c
{device_id} Device/user identifier from exchange (i.e. gaid, ifa, idfa, aid) 613f8f74-75dd-4abc-a2ea-808c6234c58c
{device_ip} Device IP address 123.45.67.0
{device_operator} Device mobile operator/ISP title NG Airtel
{device_ua} Device User-Agent
Mozilla/5.0 (Linux; Android 8.0.0; SM-G960F Build/R16NW) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/64.0.3282.137 Mobile Safari/537.36
{device_brand} Device brand Samsung
{device_model} Device model Galaxy S9
{device_os} Device operating system Android
{device_browser} Device browser Chrome
{exchange_id} SSP exchange ID 14
{exchange_title} SSP exchange title OpenX
{site_id} App/Site ID 123456
{site_title} App/Site title bbc.com
{site_type} App/Site type site
{app_bundle} App bundle bbc.mobile.news.ww
{site_domain} Site domain bbc.com
{campaign_id} Campaign ID 12345
{campaign_title} Campaign title Test campaign
{campaign_type} Campaign type banner
{creative_set_id} Creative set ID 123456
{creative_set_title} Creative set title Test creative set
{creative_id} Creative ID 1234567
{creative_title} Creative title Test creative
{creative_type} Creative type banner
{creative_size} Creative size 300x250
{cachebuster} Current UNIX timestamp 1540000000
{date} Current date 2014-11-04
{time} Current time 12:34:56
{gps_latitude} GPS coordinate latitude 12.345
{gps_longitude} GPS coordinate longitude 23.456
{click_url} The unescaped click URL for the ad  
{click_url_enc} The escaped click URL for the ad  
{click_url_async} S2S click url tracking pixel  
{event_url} Custom metrics collection URL prefix https://xxx.yyy.zzz/?dynamic-event&type=
{bid_id} Bid response ID {timeInMillis}.{exchangeId}.{bidRequestId}

Revision #4
Created Fri, Mar 26, 2021 6:47 AM by Gabriele
Updated Wed, Jul 5, 2023 10:21 AM by Elvinas Kazlauskas