What is an Ad Exchange

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digital ad inventory. The Ad Exchange is an auction mediation mechanism that does not serve either the buyer or the seller side, it is an autonomous platform that facilitates programmatic ad buying.

The Ad Exchange sits in the middle of the programmatic ecosystem and is plugged into a Demand-Side Platform (DSP) on the advertiser’s side and a Supply-Side Platform (SSP) on the publisher’s side.

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How does Ad Exchange Work?

So, Ad Exchanges allow publishers to get the best price for their ad space and advertisers to reach out target audience.


Revision #7
Created 25 January 2021 10:07:41 by Alina
Updated 23 April 2024 11:27:24 by Alina