# White-label

# White-label Requirements

Here are the requirements for a white-label solution:

1\) Domain/subdomain with a CNAME record pointing to **dsp-wl.eskimi.com** (managed on the domain's DNS management tool on the client-side).  
2\) Transparent company logo for login page, best size 400x300.  
3\) Transparent company logo for top bar header, best size 100x40.  
4\) Favicon logo (if necessary).  
5\) Background, best size 1920x1080.  
6\) Adchoice logo size should be 15x15 (non-transparent image).  
7\) Privacy Policy URL of a WL (if client wants to redirect users to their Privacy policy page)

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#### **Common mistakes**

- Client's white-label domain must have a valid HTTPs support.
- Eskimi can add SSL automatically, but for it to be valid, the domain has to have SNI support.
- DMARC record not found

<p class="callout danger">**Do not** use white-labels if they are **not secure**. It will result in platform malfunction.</p>

[![Screenshot 2025-04-14 at 10.07.01.png](https://manual.eskimi.com/uploads/images/gallery/2025-04/scaled-1680-/KFD2BZKgK83xJDsq-screenshot-2025-04-14-at-10-07-01.png)](https://manual.eskimi.com/uploads/images/gallery/2025-04/KFD2BZKgK83xJDsq-screenshot-2025-04-14-at-10-07-01.png)

<p class="callout info">Please note that the **background image** complements the **right-aligned layout** of the **Log In screen**</p>

[![Screenshot 2025-04-14 at 10.11.15.png](https://manual.eskimi.com/uploads/images/gallery/2025-04/scaled-1680-/FH6uGN0WWyE5b9fX-screenshot-2025-04-14-at-10-11-15.png)](https://manual.eskimi.com/uploads/images/gallery/2025-04/FH6uGN0WWyE5b9fX-screenshot-2025-04-14-at-10-11-15.png)

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#### **F.A.Q.**

**Information on what a CNAME is**: [https://my.bluehost.com/hosting/help/cname](https://my.bluehost.com/hosting/help/cname)

**Method for setting up a CNAME record for your domain:**  [https://www.namecheap.com/support/knowledgebase/article.aspx/9646/10/how-can-i-set-up-a-cname-record-for-my-domain](https://www.namecheap.com/support/knowledgebase/article.aspx/9646/10/how-can-i-set-up-a-cname-record-for-my-domain)

# White-label (WL)

#### **What is White-label (WL)?**

The "**White-Label (WL)**" solution enables agencies, ad networks, and businesses to offer "**Eskimi DSP**" under their own brand. This allows you to provide **a fully customized programmatic advertising platform** to your clients while preserving your company’s unique branding and identity.

Essentially, it is the Eskimi DSP platform, rebranded with your agency’s or business’s logo, colors, and domain, providing a seamless and cohesive experience for your clients.

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#### **Why Choose Eskimi DSP White-Labeling?**

##### **Key Benefits of White-Labeling Eskimi DSP**

##### **Branding &amp; Customization**

- Use your **own logo, color scheme, and domain name** to create a unique, professional experience for your clients.
- Customize **login pages, dashboards, and reports** to match your corporate identity.

##### **Client Management &amp; Scalability**

- **Manage multiple advertisers** under a single white-label DSP.
- Scale your business by offering a **fully managed or self-serve** DSP solution.

##### **Full Control Over Pricing &amp; Margins**

- Set **your own pricing models**, markups, and commissions.<span data-sheets-root="1"> </span>
- Increase **profitability** by controlling ad spend margins and service fees.

##### **Advanced Reporting &amp; Analytics**

- Provide **real-time campaign performance data** under your own brand.
- Deliver **customized reports** to clients with your logo and branding.

##### **Seamless Platform Experience**

- Offer a **user-friendly dashboard** with all Eskimi DSP features.
- Ensure **secure logins** and access control for different clients.

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#### **How White-Label Works on Eskimi DSP**

1. **Branding Setup**
    
    
    - Customize the platform’s **appearance** with your logo, brand colors, and domain.
2. **Client &amp; User Management**
    
    
    - Create and manage multiple **advertisers and user accounts**.
    - Assign **permissions** for account managers and advertisers.
3. **Campaign Management &amp; Execution**
    
    
    - Clients can run **programmatic ad campaigns** just like on Eskimi DSP.
    - Use **advanced targeting, optimization, and reporting** under your brand.

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##### **Getting Started with White-Label on Eskimi DSP**

To launch your **White-Label DSP**, contact the Eskimi team to discuss customization options, pricing, and onboarding requirements.

<p class="callout info">**White-label Requirements:** [Click here to view the full list of requirements](https://manual.eskimi.com/books/white-label/page/white-label-requirements) *(Ensure that your setup meets the required technical and branding guidelines before applying.)*</p>

**Unlock the full potential of programmatic advertising under your own brand with Eskimi’s White-Label DSP!**

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##### \*\*\* N/B | Importnat Notes:

- A White-Label setup with a non-compliant domain/CNAME may lead to low bid rates and zero viewability.
- The Initial observation/experience could be low or zero viewability, showing on the report.
- So, basically, if the used domain/CNAME is not HTTPS compliant, ultimately it will impact campaign performance and delivery quality.

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