# White-label (WL)

#### **What is White-label (WL)?**

The "**White-Label (WL)**" solution enables agencies, ad networks, and businesses to offer "**Eskimi DSP**" under their own brand. This allows you to provide **a fully customized programmatic advertising platform** to your clients while preserving your company’s unique branding and identity.

Essentially, it is the Eskimi DSP platform, rebranded with your agency’s or business’s logo, colors, and domain, providing a seamless and cohesive experience for your clients.

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#### **Why Choose Eskimi DSP White-Labeling?**

##### **Key Benefits of White-Labeling Eskimi DSP**

##### **Branding & Customization**

- Use your **own logo, color scheme, and domain name** to create a unique, professional experience for your clients.
- Customize **login pages, dashboards, and reports** to match your corporate identity.

##### **Client Management & Scalability**

- **Manage multiple advertisers** under a single white-label DSP.
- Scale your business by offering a **fully managed or self-serve** DSP solution.

##### **Full Control Over Pricing & Margins**

- Set **your own pricing models**, markups, and commissions.<span data-sheets-root="1"> </span>
- Increase **profitability** by controlling ad spend margins and service fees.

##### **Advanced Reporting &amp; Analytics**

- Provide **real-time campaign performance data** under your own brand.
- Deliver **customized reports** to clients with your logo and branding.

##### **Seamless Platform Experience**

- Offer a **user-friendly dashboard** with all Eskimi DSP features.
- Ensure **secure logins** and access control for different clients.

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#### **How White-Label Works on Eskimi DSP**

1. **Branding Setup**
    
    
    - Customize the platform’s **appearance** with your logo, brand colors, and domain.
2. **Client &amp; User Management**
    
    
    - Create and manage multiple **advertisers and user accounts**.
    - Assign **permissions** for account managers and advertisers.
3. **Campaign Management &amp; Execution**
    
    
    - Clients can run **programmatic ad campaigns** just like on Eskimi DSP.
    - Use **advanced targeting, optimization, and reporting** under your brand.

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##### **Getting Started with White-Label on Eskimi DSP**

To launch your **White-Label DSP**, contact the Eskimi team to discuss customization options, pricing, and onboarding requirements.

<p class="callout info">**White-label Requirements:** [Click here to view the full list of requirements](https://manual.eskimi.com/books/white-label/page/white-label-requirements) *(Ensure that your setup meets the required technical and branding guidelines before applying.)*</p>

**Unlock the full potential of programmatic advertising under your own brand with Eskimi’s White-Label DSP!**

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##### \*\*\* N/B | Importnat Notes:

- A White-Label setup with a non-compliant domain/CNAME may lead to low bid rates and zero viewability.
- The Initial observation/experience could be low or zero viewability, showing on the report.
- So, basically, if the used domain/CNAME is not HTTPS compliant, ultimately it will impact campaign performance and delivery quality.

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