Exploring Rich Media Integrations within 3rd Party Verification Platforms

Introduction

In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensure the transparency, viewability, and brand s afety of their online campaigns. However, beyond their fundamental functions lies a lesser-known yet innovative aspect that is pois ed to revolutionise the industry - the integration of creative wrapping. In this article, we delve into the practical implications how Rich Media ads executed through Eskimi should be wrapped into a 3rd party verification platform. 

Rich Media Wrapping Process for Ad Operations Team

1. ToBegin wrapby auploading the Rich Media intozip IASthrough blockingthe tagcreative setup page.

2. Copy RMall JSthe JavaScript which was updated with necessary Eskimi trackers. 

3. Paste the JavaScript code shouldto beand sharedExcel or notepad. 

4. Repeat the above steps for all the creatives associated with the IAScampaign.

5. Review the creatives either by yourself or by seeking input from your colleagues.

6. Share the completed Excel file containing the wrapped creatives with the 3rd party platform team.

7. The 3rd party support team will integrate the shared tags into their own tag, which may take between 1-3 working days depending on the platform.

For8. WHITELABEL:
Once you getreceive the filewrapped URLtags, Example:upload https://example.whitelabel.com/r/jDPrC6HytUwcjYgzHrC0zDcwMmIxOTdjNjU5ZWY4MzA/files/upload/example_image.png

Changethem to the URLcreative partsetup whichand islaunch boldedthe incampaign example,according to this: AIfjbw_3-wbP76JTnJ5FiID4AysKBpizv2JQ1uOsNAhiYmY1OGY0Mzc3OGIyYjkw/banner/

So the finalclient's URL will be: https://example.whitelabel.com/r/AIfjbw_3-wbP76JTnJ5FiID4AysKBpizv2JQ1uOsNAhiYmY1OGY0Mzc3OGIyYjkw/banner/example_image.pngrequirements.