242 total results found
General programmatic advertising
Setting up your campaign
Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead g...
Rich Media (RM)
Dashboard overview page
"Eskimi DSP" dashboard is an at-a-glance view of all your campaigns and their main KPI's in the s...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Introduction to Eskimi DSP
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
DMP Behavioral (User Interests) Audience
1. Click on Tools ( left side of your dashboard) 2. Select Audiences and then click Add Aud...
Retargeting Geolocation Audience
What is geolocation? Geolocation is the process of determining a user's or computing device's ge...
How to upload Video ads?
VIDEO ADS: Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click...
Eskimi Pixels - Introduction and Implementation
Introduction One of the most important tools on DSP programmatic is the Tracking Pixel. When the...
Simplified Conversion Pixel Implementation
This article is dedicated to users and developers who have to implement the tracking pixel to the...
Retargeting Apps/Sites Visitors Audience
Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites a...
Retargeting Site First Party Audience
First-party data is defined as data that was collected directly about your audience. In most case...
Launching new banner campaign
Launching campaigns on Eskimi DSP can be a bit tricky, so here you can learn how to set up a new ...
Starting your first campaign - Video Guide
Here you can view a short video guide on launching your first campaign on Eskimi DSP. Campaign la...
AppsFlyer integration step-by-step
1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Int...
1. Who is your Data Protection Officer? According to the GDPR, it is not obligatory to have a DP...
Interscroller – this banner will be inserted in the content (text) and will appear in the interna...
Payments to Eskimi DSP
How to pay? Payments to Eskimi can be made by:- Wired transfer to Lithuanian, Nigerian, or Si...
What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regu...
Successful performance campaigns on ESKIMI
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
UA (Universal Analytics)
Google announced plans to sunset the previous generation of Google Analytics, known as Universal ...
All information about different campaign types
Eskimi targeting, creatives, reporting, optimisation and other features.
ACCOUNT & BILLING
All information about accounts and billing.
Eskimi policies, advertising policies and limitations, GDPR, etc.
SUPPORTED PLATFORMS (SOLUTIONS)
Google Ads, Google Analytics (GA), Facebook, Instagram, TikTok, AppsFlyer, Kochava, etc.
AppsFlyer integration step-by-step
Facebook Page Integration Into Eskimi DSP
Packages - Introduction and Creation
This article explains the connection between Eskimi Twitter account and the client’s Twitter acco...
Advance Telco Targeting
Appsflyer audience targeting
Information and manuals about GA4 and Google Tag Manager (GTM)
3rd party cookie deprecation
iOS 14.5 Changes
Brand safety solutions on Eskimi
Brand safety refers to the measures taken to ensure that a brand's advertising will not appear al...