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START ADVERTISING

General programmatic advertising

CAMPAIGNS

All information about different campaign types

ESKIMI DSP FEATURES

Eskimi targeting, creatives, reporting, optimisation and other features.

ACCOUNT & BILLING

All information about accounts and billing.

ADVERTISING POLICIES

Eskimi policies, advertising policies and limitations, GDPR, etc.

SUPPORTED PLATFORMS (SOLUTIONS)

Google Ads, Google Analytics (GA), Facebook, Instagram, TikTok, AppsFlyer, Kochava, etc.

GENERAL TOPICS

Reporting filters

AppsFlyer integration step-by-step

Facebook Page Integration Into Eskimi DSP

Packages - Introduction and Creation

Telco dashboard

Twitter integration

This article explains the connection between Eskimi Twitter account and the client’s Twitter account in order to run campaigns on client’s behalf.

Advance Telco Targeting

Appsflyer audience targeting

User management

CTV campaign

Audiences

Packages

White-label

Accounts management

AppsFlyer

Adjust

Eskimi pixels

Planning

Launching

Optimising

3rd party cookie deprecation

Privacy and cookies

iOS 14.5 Changes

Privacy and cookies

GA4

Google Analytics

Information and manuals about GA4 and Google Tag Manager (GTM)

GA4
Google Analytics 4

UA (Universal Analytics)

Google Analytics

Google announced plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023. Google is moving on from Universal Analytics due to its inability to deliver cross-platform insights. Whereas GA4, on the other hand, can...

Public

CTV campaign

IAS

3rd Party Tracking

Rich Media (RM)

Creatives

Video

Creatives

Sticky ads

Creatives

Floating ads

Creatives

Alternative identity providers

Privacy and cookies

this chapter describes which identity providers Eskimi is working on and how

cookies
Identity
sandbox

Audio

Creatives

Everything about Eskimi DSP Audio campaigns

Audio

Launching High Impact Ad Format

SSP

Eskimi Audience / Tracking Pixel

Eskimi pixels

Eskimi Conversion Pixel

Eskimi pixels

Eskimi Pixel implementation via Google Tag Manager (GTM)

Eskimi pixels

S2S Tracking (Server to Server)

Eskimi pixels

Troubleshooting

Eskimi pixels

Mobile Measurement Platforms

3rd Party Tracking

MOAT

3rd Party Tracking

Dashboard overview page

Reporting

"Eskimi DSP" dashboard is an at-a-glance view of all your campaigns and their main KPI's in the selected period of time. It provides the aggregated data from all campaigns that were running at the selected period of time. You can see you're spent, impressions,...

Introduction to Programmatic

General

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punchng.com to see the latest political insights and sports news. Thousands of advertisers want to show their ads to Stanley and programmatic ad buying gives the possi...

Introduction to Eskimi DSP

General

Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchanges in real-time. Using this platform, you can set up and launch your campaign by yourself which will save time and costs. Moreover, this platform helps to adverti...

Retargeting Geolocation Audience

Audiences

What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...

Setting up your campaign

Launching

Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead generation/ clicks generation, etc.) Target Audience. Define your target audience by interest. Main KPI. Select ONE campaign KPI that is most important for you. I...

How to upload Video ads?

Creatives Video

VIDEO ADS:   Step 1: Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".   Step 2: On the next page indicate the creative sets Title and select the format.  Step 3: Select the type of video  (VAST + IBV, VA...

Simplified Conversion Pixel Implementation

Eskimi pixels Eskimi Conversion Pixel

This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Step 1: Firstly obtain the base pixel code. Login to your account, and access the " Tr...

Retargeting Apps/Sites Visitors Audience

Audiences

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. In order to create a new retargeting audience, you will need to take the following steps: 1. Click on T...

Retargeting Site First Party Audience

Audiences

First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first party data collected? First party data is collected by adding a pixel to a c...

Launching new banner campaign

Launching

Launching campaigns on Eskimi DSP can be a bit tricky, so here you can learn how to set up a new banner ad campaign in 7 easy steps. IMPORTANT: Before setting up your campaign, your creatives should already be uploaded and ready to use. Find out how to upload...

Starting your first campaign - Video Guide

Launching

Here you can view a short video guide on launching your first campaign on Eskimi DSP. Campaign launch is simple. First we upload the creatives then we assign the campaign.Uploading your creatives: Setting up your campaign:

AppsFlyer integration step-by-step

AppsFlyer

1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Integrated Partners 3. Find Eskimi 4. Activate Partner 5. In-App events activation (not necessary), you can activate it as an additional thing. Such activati...

GDPR compliance

GDPR

1. Who is your Data Protection Officer? According to the GDPR, it is not obligatory to have a DPO at our company, however, all questions and issues regarding privacy must be addressed to Eskimi advisers “Ivanauskas & partners” and specifically our counsel Tom...

Interscroller banner

Creatives

Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...

Payments to Eskimi DSP

Billing & payments

How to pay? Payments to Eskimi can be made by:-    Wired transfer to Lithuanian, Nigerian, or Singaporean bank account-    Credit card-    PayPal-    Mobile wallets, such as M-Cash, M-Pesa, TIGO, MTN, and VODAFONE (support may vary country by country). When ...

IBV Video

Creatives Video

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...

Successful performance campaigns on ESKIMI

General

It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoint of all digital advertising. In the end, every client - no matter what his/her area of business is – will want to get conversions. Since the conversion flow is m...

Brand safety solutions on Eskimi

Brand safety

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit...

AppsFlyer integration step-by-step

AppsFlyer integration step-by-step

1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Integrated Partners 3. Find Eskimi 4. Activate Partner 5. In-App events activation (not necessary), you can activate it as an additional thing. Such activation...

Requirements fo Alcohol creatives

Creatives

All creatives related to alcohol has to have: - Text: DRINK RESPONSIBLY. - This icon set:  Text and icons size should be adapted by creative size, but it should be visible and readable without zoom. Note: Eskimi complies with the Ad Exchanges and countries...