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Eskimi Campaigns
Campaign types we run, from CTV and in-game to app installs, and how to launch them.
Eskimi DSP Features
How to use Eskimi DSP: targeting, audiences, packages, reporting and more.
Account & Billing
Managing users and accounts, billing, payments and invoicing.
Advertising Policies
What can run where: Eskimi and exchange policies, GDPR and privacy.
Third-Party Solutions
Partner platforms and tools that work with Eskimi.
General Topics
Programmatic basics, key terms and answers to common questions.
Guidebook: Creatives
Every creative format we support, with specs, setup and troubleshooting.
Contextual Advertising
Targeting by page content with DeepContext and standard contextual.
EMP
Curated, ready-to-buy inventory deals for agencies, and how we create and manage them.
Audiences
Building and using audiences: first-party data, retargeting and more.
Packages
Creating and optimising packages of apps and sites for your campaigns.
White-Label
Running Eskimi DSP under your own brand with a white-label setup.
Accounts Management
Creating and managing users, roles and advertiser accounts in Eskimi DSP.
Eskimi Pixels
Eskimi tracking and conversion pixels: setup, testing and troubleshooting.
Reporting
Reading Eskimi DSP reports, metrics and dashboards, and acting on them.
Telcodash
Telco data insights and how to use them in campaigns.
SSP
Eskimi SSP: publisher inventory, workflows and campaign setup.
Billing & Payments
Funding accounts, payment methods and how billing works in Eskimi DSP.
Brand Safety
Keeping ads away from unsafe content with categories, keywords and sentiment.
Eskimi Policies
Eskimi's own advertising policies and what we can and can't run.
Google Tag Manager
Setting up Google Tag Manager tags and tracking.
Ad Exchange Policies
Each ad exchange's rules on sensitive categories, consent and creatives.
Supported Ad Exchanges (Suppliers)
The ad exchanges Eskimi buys from and what each one supports.
Targeting
All targeting options in Eskimi DSP and how to use them well.
Traffic Discovery
Finding new inventory and placements that fit your campaign.
CTV Campaigns
Video ads on smart TVs and streaming devices, from planning to reporting.
Rewarded Video Campaigns
Rewarded video campaigns that users choose to watch in exchange for a reward.
Blended In-Game Campaigns
Ads placed inside mobile and PC games, with formats, setup and reporting.
Landing Page & Click-to-Action
Landing pages, click URLs and click-to-action options for campaigns.
Eskimi Audience / Tracking Pixel
Eskimi Conversion Pixel
Eskimi Pixel implementation via Google Tag Manager (GTM)
S2S Tracking (Server to Server)
Troubleshooting
Adjust
AppsFlyer
Ad Exchanges / Suppliers
General Information
Advance Telco Targeting
Campaign Planning
Basic campaign planning guide
Campaign Launching
Basic campaign launching guide
Campaign Optimisation
Basic campaign optimisation flow
VAST
IBV
VPAID & OMID
Video + nCard
Relevant information
Audience Creation Guides
Getting to know Eskimi Creative Studio
An introduction to Eskimi Creative Studio: what we are, our purpose and mission, and the role we play within Eskimi. This chapter explains our value proposition, strategic objective and core responsibilities, as well as how we define and measure our success.
Dashboard Overview Page
The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their campaign performance over a selected period. It provides an aggregated summary of key campaign metrics, helping users track ad spend, impressions, clicks, and conver...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punchng.com to see the latest political insights and sports news. Thousands of advertisers want to show their ads to Stanley, and programmatic ad buying gives the poss...
Retargeting Geolocation Audience
What is geolocation? Geolocation is the process of determining a user's or computing device's geographic location using a number of data collection techniques. Eskimi determines the geographic location based on the GPS coordinates while supporting 3 geolocati...
How to Set Up a Campaign on Eskimi
Campaign requirements Target Audience. Define your target audience based on interests and demographic criteria. Campaign Goal. Identify the primary goal of your campaign, such as building awareness / generating clicks, etc. Key Performance Indicator (KPI). Se...
How to Upload Video Ads
Log in to your DSP account, go to Creative Sets, and on the new page click "Add creative set".On the next page indicate the creative sets Title and select the format. Select the type of video (VAST + IBV, VAST, IBV).Choose file to use as creativeSelect Viewab...
Simplified Conversion Pixel Implementation
This article is dedicated to users and developers who have to implement the tracking pixel to the website. Disclaimer: all example codes are used from a testing account. Firstly obtain the base pixel code. Login to your account, and access the " Trackin...
Retargeting Apps/Sites Visitors Audience
Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites. How to create an Apps/Sites Visitors Audience: Step 1: Accessing the Audience Management Feature ...
Retargeting Site 1st-Party Audience
First-party data is defined as data that was collected directly about your audience. In most cases, in Eskimi, we are collecting first-party data from your own website. How is first-party data collected? First-party data is collected by adding a pixel to a...
Interscroller Banner
Interscroller – this banner will be inserted in the content (text) and will appear in the internal pages, not the home screens. It scrolls together with the screen scrolling as the natural part of the text. Features and requirements: Mobile is highly recomme...
Payments to Eskimi DSP
How to Pay You can pay Eskimi by: Bank transfer to our Lithuanian, Nigerian or Singaporean bank account Credit card PayPal Mobile wallet, such as M-Cash, M-Pesa, Tigo, MTN or Vodafone (availability varies by country) When to Pay By default, Eskimi DSP paymen...
IBV Video
What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regular banner placements, and also the IBV format follows regular banner sizes. In Eskimi DSP we serve IBV video in 300x250 size. However, other sizes are possible a...
Brand Safety Solutions on Eskimi
Brand safety refers to the measures taken to ensure that a brand's advertising will not appear alongside content that could harm the brand's reputation or be offensive to its target audience. This can include content that is violent, hateful, sexually explicit...
AppsFlyer Integration Step by Step
Chose your app which you are going to integrate with EskimiGo to Collaborate -> Partner IntegrationsFind EskimiActivate PartnerIn-App events activation (not necessary), you can activate it as an additional thing. Such activation will allow us to see how users ...
Requirements for Alcohol Creatives
Alcohol is a restricted category. This page lists what every alcohol creative must include, what to prepare before launch, and which formats work best, so the campaign can be approved and start delivering without delays. Mandatory Elements on Every Creative ...
Bounce Rate Optimisation via Eskimi DSP
When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy, Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sho...
Expectation vs. Reality: Clicks vs. Sessions
How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...
Credit Card Payment Issues
On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues. Tip 1 Double-check if you browsing the DSP dashboard through a secure ...
Eskimi Pixel Implementation via GTM
Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...
Google Web Designer (GWD) Banner Creation
There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners. Requirements: The targe...
New Client: How to Start Advertising with Eskimi
1. On-boarding To create an advertiser profile on the Eskimi system, the information below is required: Country Official company (organization) name Company address Company registration code Company VAT id Company financial contact name Company finan...