Attention Glossory

Impressions - Count of impressions detected by LAMP tag.

Measured Impressions - Count of impressions with successful attention prediction based on our models.

Viewable Impressions - Count of impressions where 50% of the ads pixels were on screen for at least 1" (display) or 2" (video).

Viewed Impressions - Count of impressions that our models predict will have been seen by a human eye. "Seen" here means that the ad impression received at least one eye fixation, which could be as short as 100 millisecons.