Advertising Policies: Ad Exchanges
The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betting, Tobacco and others. However, before checking Ad Exchange Policies, it is mandatory to first check Country Laws.
Though not Every Ad Exchange specifically provides/shared details of the advertising policy of the grey area products, the Privacy Policy link to the Ad Exchange is shared and an idea can be found from there. If not mentioned at all, refer to the Country Laws. Please note that the Country Laws will always the first priority.
*** If the Country doesn't allow advertising of these products, Ad Exchange laws will follow the Country Laws and it is not possible to do any workarounds. When in doubt, consult legal team.
|
Alcohol advertising |
Betting advertising |
Tobacco advertising |
Pharmacy advertising |
Weed advertising |
Political advertising |
More information |
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|---|---|---|---|---|---|---|---|
|
AdForm |
Yes. Adform’s prior written consent has to be obtained. |
Yes. Adform’s prior written consent has to be obtained. |
No |
Yes. Adform’s prior written consent has to be obtained. |
No |
N/A |
https://site.adform.com/policies/policies-and-guidelines/ad-quality-policies/ |
|
Admatic |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
|
|
Admixer |
No |
Yes |
No |
N/A |
No |
N/A |
|
|
Adyoulike |
Yes |
Yes |
N/A |
Yes |
N/A |
N/A |
|
|
Doubleclick |
Yes, but only in eligible countries |
Yes, but only in eligible countries |
N/A |
Most of the time No, but check more information if the country is eligible to advertise |
N/A |
N/A |
|
|
InMobi Exchange |
Yes, as per specific country law and regulations. |
Yes, as per specific country law and regulations. |
Yes, as per specific country law and regulations. |
Yes |
Yes, as per specific country law and regulations. |
N/A |
|
|
LoopMe |
Yes, LoopMe allows content related to alcohol, provided that such content does not: target individuals below the legal drinking age in the respective jurisdiction where such content is displayed. |
Yes, Content pertaining to Gambling is prohibited, however, Content relating to State-run lotteries is acceptable provided that they comply with applicable laws and regulations in relevant jurisdictions. |
Yes, Any content which promotes smoking paraphernalia, e-cigarettes, vaping, tobacco, cigars, tobacco pipes, rolling papers, smokeless tobacco must be expressly approved in writing by LoopMe. |
Yes, Content has to be approved by LoopMe. |
Yes, Cannabis and CBD related content must comply with the individual State and/or Country restrictions relating to cannabis and CBD. |
N/A |
|
|
OpenX |
Yes |
Yes |
No |
N/A |
No |
N/A |
|
|
PubMatic |
Yes, but restricted. Some types of alcohol-related ads are allowed if they don’t target minors, target end-users in only those countries that are explicitly allowed to show such ads, and fall into the following categories, beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits. |
Yes, but restricted. |
Yes, but restricted on the publisher level. |
Yes, but restricted. |
N/A |
N/A |
|
|
Verve |
No |
Yes |
N/A |
N/A |
N/A |
N/A |
|
|
Pulsepoint |
No |
No |
No |
N/A |
N/A |
N/A |
|
|
Magnite DV+ (formerly Rubicon) |
Yes |
Yes |
Yes |
No |
Yes, Cannabis ads will be evaluated on a case-by-case basis. You are responsible for ensuring that any cannabis ads comply with all applicable laws, including that the content, location, and intended audience of the ad complies |
N/A |
https://rubiconproject.com/terms-conditions/rubicon-project-ad-quality-guidelines/ |
|
Smaato |
Yes, but restricted; Wine, beer/coctails; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. |
Yes, but restricted; If the real currency is involved or if there is the ability to cash out; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. |
No |
Yes, but restricted; Ads comply with all applicable laws, rules, and regulations of the country and jurisdiction in which the Ads are served. |
No |
N/A |
|
|
Equativ |
Yes |
Yes |
Yes |
Yes |
Yes |
N/A |
https://smartadserver.com/wp-content/uploads/2017/10/20170606_Brand_Safety_Policy.pdf |
|
Taboola |
Yes, through PMPs. |
Yes, through PMPs. |
No |
Yes, but restricted; Campaigns must: Ensure content/product complies with all applicable regulatory guidelines and local laws if promoting health care services, health or wellness products, and weight loss/dietary products or supplements. |
Yes, has to be approved first. |
N/A |
https://help.taboola.com/hc/en-us/articles/115000220793-Restricted-Content-Products-and-Services |
|
Teads |
Yes, any advertisements for alcoholic products must comply with local laws, regulations, and codes within the territory where the ad or campaign will be displayed. Advertisements in this category shall include specific and limited targeting restrictions. |
Yes, examples of gambling include internet bingo, online casinos, offline casinos, and sports betting. Advertisements promoting free games or applications shall be allowed. |
No |
N/A |
Yes, but only in the USA |
N/A |
|
|
TripleLift |
Yes, through PMPs |
Yes, through PMPs |
N/A |
N/A |
No |
N/A |
|
|
Nexxen (formerly Unruly) |
Yes |
Yes |
N/A |
N/A |
N/A |
N/A |
|
|
Xandr |
N/A |
Yes, but restricted; Xandr allows gambling content, but with geographic and other restrictions. |
N/A |
N/A |
No |
N/A |
https://docs.xandr.com/bundle/service-policies/page/policies-for-buying.html |
|
Anzu (in-game) |
Yes, through PMPs |
Yes, through PMPs |
Yes, through PMPs |
N/A |
N/A |
N/A |
|
|
Dailymotion |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
|
|
Digital Turbine |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
|
|
Gadsme (In-Game) |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
|
|
Triton Digital |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |