Ad-server: What is it and for who?

Advertisers and partners often need to test ad creatives across other platforms than EskimiDSP. The ability to export creatives as JavaScript (JS) script tags can significantly enhance this process by providing a standardized method for embedding and deploying ads. This feature aims to address the growing demand for a versatile, efficient, and developer-friendly solution to manage ad creatives.

 

Currently, advertisers - agencies which can’t use EskimiDSP or Curation clients face challenges in exporting or embedding ad creatives into their websites or tools (.pptx). The lack of a streamlined method for generating JS script tags complicates the deployment process, leading to inefficiencies and potential errors. This situation hinders the ability to quickly test and deploy ad creatives, affecting campaign performance and overall user experience. There is a pressing need for a feature that allows users to easily export creatives as JS script tags to improve workflow efficiency and reduce the technical burden on developers.