Exporting users who engaged with your advertising

Introduction

Retargeting is a crucial element of any successful full-funnel advertising. Eskimi allows advertisers to execute effective retargeting campaigns through various audience collection solutions (pixels, events) directly in the DSP. While additionally Eskimi enables advertisers to take a step further and retarget users who engaged with their programmatic advertising on other 3rd party platforms - DSPs or even social media channels. This article provides a comprehensive overview on the workflows, use cases, logic and limitations how advertisers can use these tools.