Exporting users who engaged with your advertising

Introduction

Retargeting is a crucial element of any successful full-funnel advertising. Eskimi allows advertisers to execute effective retargeting campaigns through various audience collection solutions (pixels, events) directly in the DSP. While additionally Eskimi enables advertisers to take a step further and retarget users who engaged with their programmatic advertising on other 3rd party platforms - DSPs or even social media channels. This article provides a comprehensive overview on the workflows, use cases, logic and limitations how advertisers can use these tools. 

Data collection

By default every programmatic campaign executed through Eskimi will collect users who clicked on your advertising. In addition to that the system is able to collect:

• Users who saw your ads (impression audience)
• Users who engaged with your ads through Rich Media event (events audience)
• Users who converted through your ads (conversions audience)

The audience collection tool is available in the campaign approval page which is available for self-service clients. While for any managed campaigns advertisers should reach out to their dedicated adops manager to enable additional audience collection tools.