Exporting users who engaged with your advertising

Introduction

Retargeting plays a pivotal role in the success of full-funnel advertising. Eskimi offers a range of audience collection solutions, such as pixels and events, directly within its DSP (Demand-Side Platform). Moreover, Eskimi empowers advertisers to go a step further by retargeting users who have engaged with their programmatic advertising on third-party platforms like DSPs and social media channels. This article provides a comprehensive overview of the workflows, use cases, logic, and limitations involved in using these tools.

Data Collection

By default, every programmatic campaign executed through Eskimi collects data on users who have clicked on your advertising. Additionally, the system has the capability to collect data on:

1. Users who have seen your ads (impression audience).
2. Users who have engaged with your ads through Rich Media events (events audience).
3. Users who have converted through your ads (conversions audience).

The audience collection tool is readily available on the campaign approval page for self-service clients. However, for managed campaigns, advertisers are advised to contact their dedicated adops manager to enable additional audience collection tools. 

Remember: To maximise your audience collection, it is important to ensure that audience collection is enabled with the start of your programmatic campaign.

Workflows

 All of the above audience can be retrieved directly from the UI by the advertiser or dedicated adops manager. When a programmatic campaign is launched, any engaged users will be found by navigating to Reports > Export > Device ID report (entire period). 

Remember: The audience will be available for 180 days after the campaign end. After that device ID report will not be available in the system.