Creation of App & Site Audience (Video)

Creating an App & Site Audience allows to retarget individuals who have visited specific Apps&Sites and show them relevant ads when they visit other websites.

In order to create a new retargeting audience, you will need to take the following steps:

1. Click on Tools ( left side of your dashboard) and select Audiences 

2. Then click Add Audience (right top corner of the screen)

3. When the new window pops up, fill in the necessary information:

- Audience name;
- Choose the type - Retargeting (apps/sites visitors); 
- Choose date interval - here you indicate how long the audience will be collected;
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- Indicate the user validity - here you indicate how long the collected audience will be saved 

5. Choose the country from where you want your audience to be collected, also you can choose from which exchange and what type of audience should be collected - app/site. Or you can upload your CSV file. 

6. Hit "Save" and your created audience will be saved in the list under First party. After the audience is updated by the system, you will see the audience pool gathered.