Skip to main content

Retargeting Apps/Sites Visitors Audience

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites and show them relevant ads when they visit other websites.

In


order

How to create aan newApps/Sites retargetingVisitors audience,Audience: you

will

Step need1: Accessing the Audience Management Feature

  1. Log in to takeyour Eskimi DSP account.

  2. Navigate to the followingTools steps:

    1. Click on Toolsmenu ( left side of yourthe dashboard).

    and
  3. select
  4. Click on Audiences to access the audience management page.

app 1 ps.jpgimage.png

2.


Then

Step 2: Creating a New Behavioral Audience

  1. On the Audiences page, click the Add Audience button (top right topcorner).app 2  ps.jpg
  2. corner of the screen)

  3. app 2  ps.jpg

    3. When theA new window appears,will appear—fill in the necessaryrequired information:

    • - Audience name;
      -Name
      : ChooseEnter a descriptive name for your audience.

    • Type: Select Retargeting (Apps/Sites Visitors) as the typeaudience -type.

      Retargeting
    • (apps/sites
    • visitors); 
      -

      Date: Choose date interval - here you indicate how long the audience will be collected;
      -collected

    • Rule: Choose Rule - Anyone visiting the website (means that users will be collected from all sections of the site/app) OR Users visiting specific web pages (means that users will be collected from a specific section of the site/app (then you will need to indicate keyword for the specific section));
      -
    • User Validity: Indicate the user validity - herehere, you indicate how long the collected audience will be stored;stored

app 3 ps.jpg

-

  • Country: Indicate the country from wherewhich you want the audience to be collected;
    -collected.
  • Also
  • Exchange: Also, you can choose from which exchange and what type of audience should be collected;collected. 
    -
  • Apps/Sites: Then you will need to choose Apps/Sites you wish to collect theusers users.from.
    There are 2 methods to choose Apps/Sites. 
    1) The first method is to enter a site name in the search column and select the required one. Then the selected sites will appear in a separate list. 
    2) The second method is uploading apps/sites names from the CSV file. CSV file requirements - sites/apps must be entered in a column without additional characters (such as semicolons, spaces, etc.). So it is basically a domain name or app bundle if this is an app.

app 4 ps.jpg

4.

  • Hit "Save" and your created audience will be saved in the list under First party. After the audience is updated by the system, you will see the audience pool gathered.  

  • 5.

Finally

Step 3: Retargeting Apps/Sites Visitors Audience to a createdCampaign

audience

Once your Geolocation Audience is created, you can beapply appliedit whento settingyour upcampaign:

  1. Open the campaign.campaign Youyou canwant selectto thisedit.

    audience
  2. at
  3. Navigate to the Audience Targeting section.

  4. Select the Retargeting Apps/Sites Visitors Audience you created.

  5. Save the campaign "Editsettings.

    page"
  6. when at least one user is collected.

app 5 ps.jpg