Audio Report and Tips & Tricks

This page lists tools for preparing audio creatives and explains the metrics in the audio campaign report. One thing to rememberremember: -an Audioaudio creative supports only an audio tracktrack, and video creatives can'can’t be used.

Preparing Audio Creatives

But - thereThere are plenty of online tools where weyou can upload a video creative and extract audioits fromaudio, thefor video creative. i.e.:example:

-

• https://www.freeconvert.com/convert/video-to-mp3 

  - mp3

• https://online-audio-converter.com 

  - com

• https://restream.io/tools/mp4-to-mp3-converter

Also,There there'sis also a tool - to quickly create audio ads from text: https://audiostack.ai/adstack.

 

Audio Report Metrics

In the audio campaign report we have these metrics:

Metric	Definition
Audio plays - if	If 1/8 of the audio length will beis listened -to, thenit it'scounts aas an "Audio play". Same metric as we have for "video views".
Audio play rate - complete	Complete metric divided by impressions
PTR - play	Play-through rate (plays divided by impressions)
CPP - cost	Cost per play (spend divided by plays)
Plays - same	Same as our video views (1/8 of audio length listened)
ACL - audio	Audio completed listens (complete metric divided by start)
cLTR	Completed cLTR - completed listen troughlisten-through rate (complete metric divided fromby impressions)
CPAL - cost	Cost per audio listen (spend divided by complete metric)

Summary

If you only have a video creative, extract its audio with an online converter, or create an audio ad from text.

Audio reports count plays, completions and their rates and costs, defined in the table above.