Audio Report and Tips & Tricks
This page lists tools for preparing audio creatives and explains the metrics in the audio campaign report. One thing to remember: an audio creative supports only an audio track, and video creatives can’t be used.
Preparing Audio Creatives
There are plenty of online tools where you can upload a video creative and extract its audio, for example:
- https://www.freeconvert.com/convert/video-to-mp3
- https://online-audio-converter.com
- https://restream.io/tools/mp4-to-mp3-converter
There is also a tool to quickly create audio ads from text: https://audiostack.ai/adstack.
Audio Report Metrics
In the audio campaign report we have these metrics:
| Metric | Definition |
|---|---|
| Audio plays | If 1/8 of the audio length is listened to, it counts as an "Audio play". Same metric as "video views". |
| Audio play rate | Complete metric divided by impressions |
| PTR | Play-through rate (plays divided by impressions) |
| CPP | Cost per play (spend divided by plays) |
| Plays | Same as our video views (1/8 of audio length listened) |
| ACL | Audio completed listens (complete metric divided by start) |
| cLTR | Completed listen-through rate (complete metric divided by impressions) |
| CPAL | Cost per audio listen (spend divided by complete metric) |
Summary
If you only have a video creative, extract its audio with an online converter, or create an audio ad from text.
Audio reports count plays, completions and their rates and costs, defined in the table above.