Audio report and tips&tricks

One thing to remember - Audio creative supports only audio track and video creatives can't be used. But - there is plenty of online tools where we can upload and extract audio from the video creative. 

 

In campaign audio report we have these metrics:

Audio plays - same metric as we have for video views.

Audio play rate - plays divided by total impressions

PTR - Play through rate

CPP - cost per play

Plays - same as our video views

ACL - audio completed listens

cLTR - completed listen trough rate

CPAL - cost per audio listen.