Audio report and tips&tricks

One thing to remember - Audio creative supports only audio track and video creatives can't be used.

But - there isare plenty of online tools where we can upload and extract audio from the video creative. i.e.:

- https://www.freeconvert.com/convert/video-to-mp3 

- https://online-audio-converter.com 

- https://restream.io/tools/mp4-to-mp3-converter

Also, there's a tool - to quickly create audio ads from text: https://audiostack.ai/adstack

 

In audio campaign audio report we have these metrics:

Audio plays - same metric as we have for video views.

Audio play rate - plays divided by total impressions

PTR - Play through rate

CPP - cost per play

Plays - same as our video views

ACL - audio completed listens

cLTR - completed listen trough rate

CPAL - cost per audio listen.