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Audio VAST Creative

This page explains how to upload an audio file to Eskimi DSP as an Audio VAST creative. One thing to remember: an audio creative supports only an audio track, and video can’t be used.

Audio File Requirements

The audio file itself usually has the following requirements:

RequirementValue
FormatMP3, WAV, WMA or OGG
BitrateAt least 128 kbps
SizeMax 50 MB
Duration15 to 30 seconds mostly, with very limited inventory supporting 60 s creatives

How to Create an Audio VAST Creative

  1. Log in to your DSP account, go to Creative Sets, and click Add creative set.
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  2. Add a creative title, select Audio as the type of your creative set and click save.
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  3. Select the Audio VAST sub-type from the dropdown menu and click save.
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  4. Select the creative language from the Language filter.
  5. Upload the creative audio file by selecting Choose files.
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Companion Banners

Audio creatives (10-30% of the current audio inventory, depending on country) also support companion banners (static (95%) and HTML/JS (5%)). For a simple display ad, just upload it by selecting "Choose files". For HTML/JS, add the creative dimensions and upload or paste the creative tag.

We support one companion ad per creative. The companion should be one of the most popular sizes: 300x250px, 320x480px or 480x320px.

In the audio campaign report, under "Event metrics", you will see the "Companion impressions" and "Companion clicks" companion ad performance metrics (if available).

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Summary

Audio VAST creatives are audio-only files uploaded directly to Eskimi DSP: create an Audio creative set, choose the Audio VAST sub-type, set the language and upload the file.

You can add one companion banner per creative in a popular size; its impressions and clicks appear under Event metrics in the report.

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