Audio creatives (VAST)

What is CTV?

Connected TV - CTV is purely a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles.

It is a skippable ad format and most recommended creative length is 30sec.

Requirements for CTV creative are more strict than regular video creative - FHD video of 1920x1080px resolution is required for most of delivery channels. VPAID/OMID is not supported.

 

Requirements: 

- File Type: mp4

- File resolution: FHD (1920x1080px)

- Or External VAST URI (without VPAID) 

 

Examples:

Here are few examples of CTV video advertisements:

 

Limitations

Max "Skip" allowed by protocols is 30s. Default is 5s.

Skip-offset functionality is only available on Doubleclick. So the traffic will be limited and will have advertising limitations. 

"External VAST URI" won't support this functionality. 

VPAID/OMID is not supported and only pure VAST (mp4 upload or VAST URI) creatives can be used for such type campaigns.