Basic Information

What is DMP?

A data management platform (DMP) is a unifying platform to collect, organize and activate first & third party data from any source, including online, offline, mobile, and beyond. It is the backbone of data-driven marketing and allows businesses to gain unique insights into their customers.

Check out this great marketing video to know more about DMP

While big data is instrumental to effective data-driven marketing campaigns, you can’t do much with the raw information. You need it sorted and converted into a usable form, at least so you can understand what you’re looking at. This is the power of a DMP.