Budget Pacing

Daily Budget Pacing

Daily budget pacing allows users to decide how fast their daily budget should be spent. This option can be managed under Launch Date & Budget. Budget pacing has two options:

1. Even. This option evenly distributes the daily budget throughout the day. For example, if your daily budget is 30 euros, the system will aim to distribute this amount equallythroughout forthe every hour.day.
2. ASAP. This option best suits those who want to spend their daily budget quickly. It can be beneficial for campaigns that target limited inventory since there is less risk of spending too quickly.

The daily budget pacing is set to even for new campaigns by default.

Please be cautious when selecting the ASAP pacing option. If your campaign has a low daily budget, choosing ASAP may result in overspending.