Launching an Eskimi DSP Campaign with DeepContext

This article will cover how to create a campaign using DeepContext, which assumes there is already an existing brand blueprint.

Set the blueprint live

For now this is controlled by Marcel, but just ask in the contextual innovation slack channel to set the blueprint (provide name) live in a specific country. This will start scanning inventory.

Check Inventory Availability

In order to make sure that the campaign is viable, we need to check the available inventory. Once the blueprint is live, in the "Analysis Audit" section of the DeepContext UI, you will be able to see the total available URLs as well as the Daily Avails. Daily Avails are daily bid requests from the matched URLs

Campaign SetUp

Setting up a campaign is very straightforward. In the contextual targeting section of the campaign creation form, there is a new dropdown called Brand Blueprints. This will show all the available Brand Blueprints for the advertiser where you are creating the campaign. Advertisers on the DPS match to Companies on the DeepContext product, for now. DeepContext Admins have the ability to link those two.

One important thing to note is that Brand Blueprint targeting works in conjunction with any other targeting you use. If you use for example a site list, the campaign will only deliver on the brand blueprint URLs that come from domains in the sitelist. Same for PMPs.