Conversion Tracking
Conversion tracking shows what happens after a user clicks your Eskimi ad: whether they bought something, signed up, filled in a form or installed your app. By tracking conversions you can see which campaigns, creatives, sites and apps bring results, and optimise towards them.
Ways to Track Conversions
Eskimi DSP offers three ways to track conversions, depending on where the conversion happens:
| Where the conversion happens | Method | How it works |
|---|---|---|
| Website | Eskimi conversion pixel | A small piece of code placed on the page or action you want to count, e.g. the purchase confirmation page or a sign-up button. When a user who clicked your ad completes the action, the pixel fires and the conversion is recorded. |
| Your own server, CRM or app backend | S2S (server-to-server) postback | Eskimi adds a unique click ID to the landing page URL. Your system stores it and sends it back to Eskimi when the conversion happens. |
| Mobile app (installs and in-app events) | Mobile measurement partner (e.g. AppsFlyer, Adjust) | The partner attributes installs and in-app events to Eskimi clicks and sends them to Eskimi DSP. |
Main and Custom Conversions
You can track one main conversion and several custom conversions, for example "purchase" as the main conversion and "add to cart" or "newsletter sign-up" as custom ones. All of them appear in reports. Auto-optimisation (CPA) works on the main conversion only.
CPA auto-optimisation needs the Eskimi conversion pixel (or an S2S postback) to be in place before the campaign starts, so the system has conversion data to learn from.
Where to Find the Setup Guides
- Eskimi Tracking Pixel - Introduction & Implementation
- s2s (Server to Server) Tracking
- Mobile measurement partners & Eskimi
- Troubleshooting Eskimi Tracking & Conversion Pixels
Summary
Track website conversions with the Eskimi conversion pixel, conversions in your own systems with an S2S postback, and app installs and in-app events through a mobile measurement partner. Conversions then show in Eskimi DSP reports by campaign, creative, site and app.
Set up tracking before launch, and choose the main conversion carefully: it is the one CPA auto-optimisation works on.