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Eskimi DSP Policies for Advertising Partners

These policies apply to every advertiser, agency and reseller ("Advertising Partners") running campaigns on the Eskimi DSP, whether managed by Eskimi or self-service. They cover the ad creative, its tags and the landing page it leads to. Local laws in the targeted market always apply on top of these policies. Where the two differ, the stricter rule applies.

1. Prohibited Content

content

AdvertisingAds, Partnerscreatives and landing pages must not servecontain adsor which promote the following content.promote:

  • Ads making misleading

    Misleading or deceptive claimsclaims: false promises, fake endorsements, "miracle" results, fake news layouts, hidden costs or subscription traps

  • Adult sexual contentcontent: nudity, pornography, sexually explicit material or services

  • Copyrighted materials

    Intellectual property infringement: copyrighted material, trademarks or brand assets used without permission

  • Counterfeit goodsgoods: replicas or imitations of branded products

  • Drugs and drug paraphernaliaparaphernalia: illegal or recreational drugs and products made to use them

  • Endangered species products: products made from endangered or protected animals or plants

  • Hate content: content that promotes hatred, violence or discrimination against people or groups

  • Illegal products and servicesservices: anything that is illegal in the targeted market

  • Incentivized

    Incentivised clicks andor downloadsinstalls: rewards, points or payment offered for clicking an ad or installing an app

  • Inappropriate content

    Malicious software and phishing: malware, spyware, unwanted software, or pages that collect personal or payment data under false pretences

  • Low quality

    Shocking or graphic content: gore, explicit violence, or content meant to shock or scare users

  • Low-quality content: pages built mainly to show ads, broken or unfinished pages, scraped or auto-generated content

  • Copyright-infringing services: P2P file-sharingfile apps,sharing, torrenttorrent, illegal streaming, or any appsapp or site that facilitate or promotefacilitates copyright infringement

  • Weapons

    Weapons: firearms, ammunition, explosives and weaponsweapon accessories

2. Restricted Content

content

AdvertisingThe Partnerscategories below may run advertisementsonly thatwhere containthey are legal in the followingtargeted content,market orand thatwith promoteEskimi's theprior approval. The Advertising Partner is responsible for holding any licences required and for following categorieslocal ofrules productson targeting, disclaimers and services,age only as permitted under a selected markets.limits.

  • Alcohol

    content

  • Financial services (including loans, investments and cryptocurrency)

  • Gambling contentand betting

  • Lotteries

    content
  • Tobacco

    Tobacco, e-cigarettes and tobaccorelated accessories

  • Health and pharmaceutical products and services

Prohibited

Eskimi Contentmay ask for Underproof Ageof a licence or authorisation before approving a campaign in these categories.

3. Users

 under 18

Advertising Partners maymust not use the Eskimi DSP Services to target or re-target toretarget users under the age of 18, noror to target websites orand apps directedaimed toat users under the age of 18. 

4. Prohibited Creativecreative Attributes

behaviours

Advertising PartnersCreatives must not serve ads with these creative attributes or behaviors:not:

  • (IAB8) Pop

    Open (e.g. Over, Under,pop-ups or Uponpop-unders: Exit)including windows opened on exit (OpenRTB creative attribute 8)

  • (IAB14) Windows

    Look Dialoglike a system or Alertapp Stylemessage: (e.g.,alert anyboxes, creativefake thatnotifications, afake usertext might mistake for an OSfields, or application-level notification rather than an advertisement): This includes, but is not limited to, deceptive ads that resemble user interface elements (e.g., text boxes)buttons and creatives that mimic buttons or icons that claimsuggest a functionalityfunction that is not therethere, (e.g.,such as play, chat, wink, friends, search buttons)or "you have a new message" (attribute 14)

  • (IAB3) Expandable

    Expand automatically: creatives may only expand after a user action such as a click or tap (Automatic)attribute –3)

    ads
    • that
  • automatically

    Redirect expandautomatically: users may only be sent to a landing page after they click or tap

  • Download or install without permission: no file, app, service or charge may start without the user’user's engagementclear consent

  • Play audio automatically: sound must start only after a user action

  • Use flashing or actionflickering (e.g., click, touch)

  • Auto-redirect: adsanimation that automaticallycould redirectharm users or disrupt the user without the user’s engagement or actionpage (e.g.,attribute click, touch)
  • (IAB11) Ads that do not ask the user for permission before initiating any downloads/installations/services/fees.10)

Editorial

5. ContentCreative Policiestags forand Advertisinglanding Creatives

Our editorial guidelines are in place to ensure that users have a positive user experience with creatives on Eskimi DSP.

pages
  • Accurate

    Reviewable content: Eskimi must be able to see and clearcheck content:the Creativescreative shouldbehind every tag. Tags that load other ad networks, ad servers or publisher passbacks are not accepted.

  • No geo-blocking of review: if a tag or landing page is limited by location, the Eskimi domain must be ofwhitelisted highso editorialthe quality.team Thosecan whichreview it.

  • Matching landing page: the landing page must be related to the advertiser and the product shown in the ad. A brand-group domain with a product page is fine.

  • Working landing page: the page must load, work on mobile and not redirect to a different, unrelated site.

Full technical requirements are gimmicky,listed misleading,in Creative Compliance Guidelines.

6. Editorial standards

  • Clear and accurate: creatives must be readable, of good quality and accurately represent the product or ofoffer.

    low editorial quality are prohibited.
  • Offensive

    No offensive language: Dono notprofanity includeor language inlikely creatives that couldto offend or shock users (e.g., IAB25-4 Profane Content).

Enforcement

7. Review and enforcement

YourAll usecampaigns are reviewed before they go live. Review usually takes up to 24 hours (1 business day), and complex cases up to 48 hours (2 business days).

If a campaign, creative or landing page breaks these policies or your agreement with Eskimi, we may:

  • reject or stop the campaign or creative

  • refuse future creatives from the same source

  • suspend or close the account, especially for repeated or serious violations, or suspicious activity

These decisions are made at Eskimi's discretion. Use of the Eskimi DSP Servicesis isalso subject to these policies and any agreements you have entered intosigned with EskimiEskimi.

DSP.

8. Questions

If weyou suspectare thatunsure anwhether adyour iscampaign infits violationthese ofpolicies, ourcontact policiesyour Account Manager or agreements,adops@eskimi.com thenbefore weyou maysubmit stop it from running, and it may no longer be accepted in Eskimi DSP. In some cases, including but not limited to multiple or severe violations of our rights or policies, we may suspend or terminate your account.it.

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