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Floating Video Ad

In addition to a regular Floating Ad we can also launch floating video button ads. Floating video ad is the same as our regular Floating Ad exception is that in addition we track video metrics, which are shown in the campaign. For the Floating video Ad we have a few requirements.

Floating ad video is available both on DSP and SSP. Follow general floating ad requirements when running floating ad video.

Requirements

  • The file file should be in a .mp4 format.
  • The file size must be no more than 4MB.
  • Since the initial banner is 250x150 in size, the video has to be in a wide aspect ratio. If the floating video ad will be a square, of course the video must be prepared in a standard square (4:3) aspect ratio. If the video provided is 4:3 aspect ratio the banner size will be 150x150.
  • Viewability tracking is a possibility.  To learn about it: https://manual.eskimi.com/books/floating-button/page/viewability-tracking-for-floating-ads

Example

image-1616765034595.jpg

Value Proposition

User Engagement. Floating ad video is user engaging solution. Click through rate may seek over 3%-5%.

Video completion rate. As the video starts playing video completion rate is higher than average video. Completion rate for 30 sec. video seeks 50%-60%. 

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// BotSonic