GTM Glossary

1.  1st party cookie
A variable which returns the value for the first party browser cookie with the name you specify in the Cookie Name field.

2. Account
Google account lets you access all Google products: Gmail, Drive, Adwords, GTM, etc.
GA4 accounts contain Properties.
Google Tag Manager accounts containContainers.

3. Advanced tag settings
- Tag Firing Priority
- Tag Firing Schedule
- Tag Firing Options
- Tag Sequencing
- Ability to fire a tag only in published containers

4. Advertiser Tracking Enabled
A built-in variable in GTM containers for Mobile Apps.

For Android, the variable returns true if ad tracking is enabled, or false if the user has opted out of interest-based ads. Learn more in the Android Developer Center. SDK versions prior to v4 will always return false.
For iOS versions 6 and greater, the value is set to the advertisingTrackingEnabled property. Otherwise, the value is set to true.

5. Google Ads Conversion Tracking
A tag type which lets you track Google Ads conversions. Usually, this tag fires when a visitor/user completes registration, purchase or any other important action.

To start a new Google Ads tag, from the home screen select New Tag → Tag Configuration → Google Ads Conversion Tracking.

6. Google Ads Remarketing Tag
A tag type which lets you install Google Ads remarketing code.
This enables you to show ads to people who have visited your desktop or mobile website, or (did not) complete a particular action.
To create a new Google Ads tag, from the home screen select New Tag → Tag Configuration → Google Ads Remarketing.